What to Add to Your Wedding Website and How To Share It

Wedding websites allow you to communicate all of the details about your big day in one place. Wondering how to share your wedding website? Read ahead.

By The Zola Team

How to Share Your Wedding Website
Photo by Zola

The First Look ✨

Gone are the days of relying solely on snail mail to inform your guests about your wedding day. Thanks to wedding websites, you can efficiently communicate all of the important details about your big day in one place.

Better yet, wedding websites are more convenient for your guests, especially those who are prone to losing physical invitations. Your guests can refer back to your wedding website any time they have questions about your wedding date, location, registry information, or FAQs.

So, what is the best way to share your wedding website with your guests? While there aren’t decades of etiquette or tradition behind this innovative tool, we have some suggestions for how you can share it in a classy way. Below, we’ll discuss:

What is a Wedding Website?

A wedding website is a personalized website created and shared by an engaged couple. Its purpose is to act as a touchpoint for your guests to access information about your wedding day (or weekend). Typically, your website will include details such as your wedding date, location, and travel accommodations. However, couples may also use theirs to share how they met and introduce their wedding party. Note: If you build a free website with a wedding company, such as Zola, you can also use it to share your gift registry and collect digital RSVPs.

What to Share on Your Wedding Website

Here’s an overview of what information you should share with your guests on your wedding website:

1. Your Wedding’s Date, Time, and Location

When a guest opens up your wedding website, they should be able to pinpoint the essential details about your wedding day, including the date, time, and address. By showcasing this information front and center, you’ll make it easy for your guests to add your wedding to their calendar and book any necessary travel arrangements.

2. RSVP Due Date

Clearly state the date by which you want your guests to RSVP. This way, you can finalize your guest list and confirm your headcount to your wedding vendors on time.

At Zola, our wedding website builder includes built-in RSVP software (aka our Wedding Guest List Manager). It allows you to track everything from your guests’ plus-one details to their meal preferences all from your website. Once the responses are in, you can refer back to your guest list as needed throughout the wedding planning process.

How to Start Your Website Without a Wedding Date Photo Credit // Zola

3. Dress Code

Upon receiving a wedding invitation, many of your guests may immediately start planning their outfits. They may need some guidance to ensure they dress right for your special day. Try to anticipate and answer all of their attire-related questions, including:

  • What level of formality is required?
  • Do you have a specific color scheme that you want everyone to adhere to?
  • Is the venue indoors or outdoors?
  • Are there any weather conditions to prepare for?
  • Is a jacket or an umbrella necessary?
  • What will the terrain by like?

Finally, don’t forget to let the ladies on your guest list know about any soft grass or cobblestone flooring at your venue. You certainly don’t want your lovely grandma, aunt, or sister stumbling in her stilettos!

By giving your guests a general dress code, you can reduce their wedding attire anxiety.

4. Day/Weekend Schedule

Most weddings have at least two big events—the ceremony and the reception. However, some weddings feature a few additional events, such as a rehearsal dinner or a farewell brunch.

Give your guests an overview of what you have in store for your wedding festivities. Make sure to include the start times and addresses for each event. This will save you the hassle of going over your wedding schedule repeatedly with guests over the phone.

5. Transportation Details

Provide traveling guests with clear details about which airport they should fly into and what transportation options are available to them. If you have any special transportation planned for your wedding day, such as a limo, party bus, or shuttle, provide the pick-up and drop-off times and locations.

Even if you’re not organizing any transportation for your guests, you may be able to score them a Lyft or Uber event discount code. You can also provide them with a few phone numbers of reputable taxi companies in your area.

Lastly, make sure to include clear directions on how to get to your wedding venue, and discuss any important details about the parking situation:

  • Is there ample parking at the venue?
  • Is the parking lot located far from the main entrance?
  • Is there a valet service?
  • Is overnight parking allowed?

7. Lodging Options

Since traveling guests are going out of their way to be a part of your special day, make it easier on them by providing a few local lodging recommendations on your website.

If you've booked a hotel room block for your guests, give them the booking information (typically a link or phone number), as well as information regarding the hotel. If not, share links to a few great hotels in the area. Make sure to include hotels at various price points to accommodate guests with different budgets.

8. Activities in the Area

Many guests may take this opportunity to explore your city, especially if they’re flying in from out of town. Give these guests a few suggestions for local restaurants, activities, and must-see attractions.

9. Food Details

One part of a wedding that everyone looks forward to is the food. Make sure to manage your guests’ expectations by giving them a rundown of what will be served. You don’t want everyone showing up ready for a three-course meal if you’re only serving hors d'oeuvres and drinks.

Your wedding website is also a great place to collect information about any special dietary restrictions or food allergies (via RSVP responses). If you find out that one of your guests is a vegetarian or has a peanut allergy, you can share this information with your caterer.

10. Bar Details

Will you have a cash bar or an open bar? Are you serving cocktails, wine, beer, or a combination? As with the food, many wedding guests look forward to drinking during your celebration, so they’ll be curious to find out what the bar situation is like.

11. Your Gift Registry

Once your wedding registry is created, it can be seamlessly integrate into your Zola wedding website template. Simply navigate to "Your Website" from the Zola homepage and toggle the button next to "Registry" under "Pages." Link your Zola registry on your wedding website and voilà, all of your guests will be able to find it on their own. No more awkward asking where to purchase your wedding gifts.

Zola registry Mobile assets all Photo Credit // Zola

12. Additional FAQs

Every wedding is unique, which invites a variety of questions. Prevent being asked the same questions a multitude of times by including an FAQ page on your website. Here you can address common questions (e.g. dress code, weather) and important need-to-know details (e.g. child-free and plus-one rules, cell phone usage during the ceremony). Doing so can also help you avoid some potentially uncomfortable conversations.

13. Your Love Story

Lastly, your wedding website is the perfect place to share some fun tidbits about you and your fiancé's love story. Maybe you have an adorable first date anecdote or you recently bought a puppy together. Not all of your guests will know you both on a personal level, so these details can help them get to know you as a couple before they celebrate your marriage. Plus: Your wedding website is a great opportunity to share your amazing engagement photos.

As you can see, your wedding website is a very valuable tool. It serves as the hub for all of your wedding information. Your guests will appreciate how it makes all of your wedding day details that much more accessible and transparent. You’ll enjoy the fact that your wedding website can answer a ton of questions that you would otherwise have to answer over the phone. In turn, it can free up your time and let you focus on other wedding planning projects.

Create Your Free Wedding Website (Takes just minutes to set up!)

How to Share Your Wedding Website

While wedding websites have a lot to offer, yours won’t do much good if your guests never see it. Fortunately, there are many classy ways to share your wedding website with your guests. You can include it:

1. On the Save the Dates

Your save the date is the first place you can share your wedding website URL with your guests. Simply list the URL in dainty text somewhere underneath your main message.

If your save the date card doesn’t have enough space for your URL, you can also send a “details” enclosure card along with it. Use this card to encourage your guests to visit your wedding website for additional wedding details.

2. On an enclosure card in your formal invitation suite

If your wedding website wasn’t published when you sent out your save the dates, don’t worry. You can share your URL when you send out your formal invitations too. Many guests will save these invitations for future reference, so they’re a great place to include your URL.

3. On your wedding shower or bach party invitations

Include your wedding website URL on all of the invitations for wedding-related festivities leading up to your big day. This will give your guests more opportunities to check out your website while your wedding is fresh in their minds.

4. Via email or text message

Chances are, you already communicate with most of your guests by email or text. Since you have everyone's contact information, use it to share your wedding website URL as a clickable link. Clicking on a link from a laptop or a smartphone is much easier than typing in a URL manually, especially for your less tech-savvy guests. Your guests can also save this text or email message for future reference in case they lose their invitation.

At Zola, we offer a streamlined process for sharing your special link via email or text. All you have to do is go to your “Guest List” in the Zola Weddings dashboard. From there, you can:

  • Add an email address or phone number for each guest on your list
  • Check each guest’s name or simply click “Select All”.
  • Click the “Bulk Actions” dropdown menu.
  • Choose “Send Message”.
  • Write a brief message in the field and include your wedding website link and password (if you have one) at the end. An example message might look something like this: “We are so excited to invite you to our wedding. To learn all of the details about our big day, check out our wedding website at www.OurWedding.com. The website’s password is LOVE2021.”

5. In a private Facebook group

As far as social media goes, Facebook still reigns supreme—everyone seems to have an account. In turn, it’s a convenient place to share your wedding website link too. Post your website it in a private group made up of your wedding guests, as opposed to a status update or in a public group. Sharing your link privately will prevent you from hurting any friends’ or family members’ feelings who didn’t make it onto the guest list.

You can enhance the privacy of your website by protecting it with a password. At Zola, you can create a custom website password in a few easy steps. This will avert any random internet onlookers from stumbling upon your information. It will also prevent uninvited acquaintances from seeing all of your wedding details. Just make sure to use a password that’s easy for your guests to remember and simple to spell.

When Should I Make a Wedding Website Photo Credit // Zola

How to Encourage Your Guests to Explore Your Wedding Website

Creating a wedding website can be a ton of fun. However, it also takes up a lot of precious wedding planning time. You have to write out all of your FAQ answers, research local lodging and transportation options for your guests, and get the design just right.

After all of that work, you want to make sure that your guests use your wedding website to its full potential.

To encourage them to explore your website, try out these strategies:

  • Prompt them with an informative message: When you share your URL on your save the dates, invitations, enclosure cards, and Facebook posts, make sure to include a brief message explaining why your guests should visit your wedding website. Without this message, they may not realize how important it is to check it out. Here are some short and sweet message ideas you can use for inspiration:

  • Check out our website to RSVP and learn more about our special day: insert link

  • To learn more about our wedding, registry, and more, visit our wedding website:
  • Get all of the details about our wedding day and RSVP here
  • For directions, lodging suggestions, and other FAQs, check out our wedding website

  • Invest in a custom domain name: Typing in a complex URL with a string of numbers, letters, and slashes can be difficult for your guests. To make things easier on them, consider purchasing a custom domain name. With a custom domain name, your wedding website URL will read as “JackAndJill.com,” rather than “Zola.com/wedding/JackAndJill.com.” Choosing a custom URL that’s catchy and easy to spell will also increase the chances that your guests type it in correctly and make it onto your website.

  • Employ a user-friendly layout: Once your guests get to your website, you want to make sure that they find all of the information they’re looking for with ease. To do so, clearly label each section of your website and arrange the content in an order that flows naturally.

  • Impress your visitors with stylish design: Your wedding website is a place where you can showcase your style and creativity. Make sure that you choose an attractive wedding website template and upload beautiful photos. Stylish web design will captivate your visitors’ attention and keep them on your website.

Whether your wedding is elegant, rustic, beachy, or bohemian, Zola has a wedding website template that will compliment your theme. Better yet, each of our wedding website themes has matching invitations, save the dates, and enclosure cards. By choosing a cohesive design for all of your wedding materials, you can set the tone for your big day.

Aid and Impress Guests With a Wedding Website from Zola

A wedding website can help share all of your wedding information with your guests in one convenient location. By using a combination of methods to share your wedding website, you can increase the chances that all of your guests find their way onto yours and use it to its full potential.

Zola makes it simple to create free, beautifully dessigned wedding websites that easy to navigate, and convenient to share. You can even search our templates by color so that yours matches your wedding theme. Leading up to your wedding, you and your guests will appreciate the ease, user-friendly nature, and convenience of this crucial wedding planning tool.

Simplify Your Wedding Planning at Zola