8 Ways to Create a Personalized Wedding Website

Your wedding website provides your guests with the necessary info regarding your wedding. Here’s how to make yours unique and personalized.

By McCall Minnor

8 Ways to Create a Personalized Wedding Website
Photo by Zola

The First Look ✨

Creating a wedding website is one of the most important—and fun—steps in the wedding planning process. It’s the central hub that your guests will keep going back to stay informed and excited about the big day. While it’s easy enough to select a template and type up the necessary info, the best wedding websites are those that feel personal to the engaged couple. Luckily, Zola makes it easy for couples to add personal touches to their wedding websites. Read on for our eight favorite ways to make your site your own.

What is a Wedding Website?

A wedding website is a special webpage created by an engaged couple, centered around their wedding. Its primary purpose is to act as a touchpoint for guests to access information about your wedding day or weekend. Most often, a personalized wedding website will contain details on your wedding date, location, schedule of events, travel logistics, guest list, and accommodations, and dress code. That being said, they may also feature contact information, FAQs, weather updates, and notes left by or about the couple. Many, like Zola’s, even include helpful backend wedding planning tools—like tracking digital RSVPs—that can aid in the wedding planning process.

Personalized wedding websites are a convenient, organized way to get information to everyone. They’re also an opportunity for you to share your personalities and introduce loved ones. Use your custom wedding website not only as a means to get out the when and where, but to express yourselves and your excitement leading up to the big day.

Part 1: The Look

Every engaged couple has their own unique idea of how they want their wedding to look and feel. Just like your wedding’s color palette or theme, your wedding website is an opportunity to visually express your interests or who you are as a couple. Consider your website not only an information base, but a way to set the tone. Color palettes, fonts, photographs, and other visual elements are simple yet impactful ways to customize each page. What’s more, it’s super easy to do with Zola.

Decide on an Overall Aesthetic

Before jumping into design mode, consider the overall aesthetic you want your website to have. Likely, this will mirror your wedding theme or color palette, though that doesn’t have to be the case. Your wedding website’s appearance can be based on a theme, your wedding location, the time of year, cultural influences, or any other mood or detail. Whatever lends itself to how you want your guests to experience receiving all your wedding info.

You can begin by drawing inspiration from several places, such as your wedding mood board or photographs from throughout your relationship. If you adore your engagement photos and want to feature some on your website, consider designing around them.

Likewise, if you want to keep things cohesive and have already designed your wedding paper suite, that can be a largely helpful starting point. Whatever you choose, note the colors, shapes, and overall feeling you get when looking at your source of inspiration. Keep these things in mind—or jot them down—as you start to create your website.

Choose a Template That Compliments Your Vision

One of the many upsides to making your wedding website on Zola is the number of premade and highly customizable templates available. From clean minimalism, to rustic, to a variety of other themes, there’s something for everyone—even if it’s just a jumping-off point. Although the designs are beautiful as they are, what’s even better is the level of customization. With easy-to-navigate tools, you can upload photographs (more on that below), edit several different pages, and even see samples for inspiration.

Incorporate Photographs

The easiest way to create a unique and completely personal wedding website is by incorporating photos of you and your SO. A photograph—be it from your engagement session, proposal, or earlier in your relationship—can quickly give guests a feel for your relationship and upcoming wedding. Look for pictures that communicate who you are as a couple, as well as shots you just find utterly beautiful. Your guests will be thrilled to be greeted by your faces.

Note that we’re not describing a photo gallery. Your engagement photos may be beautiful and older photos a fun inclusion, but too many pictures can be overwhelming and difficult to navigate. Strategically place your favorite photos in the appropriate places, such as an engagement photo as your banner image and a few older snapshots alongside a relationship timeline or “How We Met” story.

Part 2: The Text

While the first thing someone will notice is how your website looks, they’ll spend the most time reading what’s been posted to it. Its purpose is to inform, after all. However, that doesn’t mean all of your information needs to be crucial or formally written—although you can totally go in that direction, too. Logistics, schedules, and other important wedding details are necessary, but consider including other, more personal (but relevant) sections as well. These extras bring life to your wedding website and will be fun for your guests to read. This is especially true for those you haven’t met yet or those who don’t yet know you as a couple.

Set a Custom URL

Something easily overlooked that can make all the difference on detail cards, wedding invitation, or online is your URL. Setting a custom domain is a simple way to further personalize your website. Plus, it makes it look all the more official. To set a custom URL on a Zola free wedding website, simply click “Website” from the Zola homepage and scroll down until you see “Your Unique URL” on the left-hand side. Click “Edit URL,” fill in the provided space, and click “Save.” Remember to be concise and careful with spelling. Once saved, you’ll be notified with a brief green pop-up. If you ever want to change it, navigate back to the box and click “Edit URL” again. Just be decided before you begin sharing.

Not sure what to set your URL as? Take inspiration from one of the below.

  • You and your SO’s first names: johnplusjames, allieandamy, sarawedsrosa, joshandellie2022
  • Your last names: thegarcias, howeiloveyou
  • A play on the proposal: robsaidyes
  • Your wedding location: sanneandmaxinjapan

Write a Welcome Message

Aside from any banner images, this will be the first thing your wedding guests see. Welcome them to your website with an initial greeting headline (like “We’re Getting Married!” or “Celebrating Our Union”), followed by an introduction to your celebration or what to expect on your wedding website. This shouldn’t be lengthy, since guests will be able to get in-depth information elsewhere on the site. Keep it brief and keep it sounding like you. Some wording examples are as follows.

  • Welcome, loved ones! We’re thrilled to celebrate our love and the next chapter of our lives with you.
  • Hello, family and friends! We can’t wait to celebrate our wedding with you. You can find all of the exciting details throughout this site.
  • Welcome to our wedding website! Watch this space, because we’ll be sharing everything you need to know about our big day right here.

Share a Few Stories

Welcome your guests to your website with one or more heartwarming stories about your relationship. These serve as wonderful additions to your homepage or spotlit on an “About Us” page of their own.

  • Your “How We Met” Story: Recount a short and sweet story of how you both met and began your relationship.
  • Your Proposal Story: Tell your guests how the proposal went down (bonus points if you have photos or videos to share).
  • Your Relationship Story: Bundle the above and a few other important moments into a brief overview of your relationship.
  • Your Relationship Timeline: Briefly note any major milestones you’ve experienced together (big moves, your first pet, meeting each other’s families, your children, etc.)

Introduce Your Wedding Party

It’s inevitable—not everyone at your wedding will know each other. Moreover, not everyone will know every member of the wedding party. These can be fairly prominent people in your ceremony and reception. Help your guests get to know everyone by dedicating a page to the wedding party, complete with names, photographs, and mini-bios. Include each person’s role (Maid of Honor, bridesmaid, groomsman, etc.), how they know the bride or groom, and any quick details you’d like to add. Fun facts or their well-wishes to the couple work perfectly here, depending on the mood you want to set.

Showcase Your Personalities

While it’s important that the information on your wedding website is clear and concise, it’s equally important that your website reads like you. Don’t force an overly formal tone if that isn’t representative of who you are as a couple. Likewise, don’t feel the need to gush if that isn’t your style. The goal is to strike a good balance between to-the-point and fun and familiar. Don’t be afraid to add jokes, quotes, and anecdotes where you can. Just make sure that, (1) it sounds like you, (2) information is easy to find and understand. Pro tip: While jokes are welcome, avoid a lot of sarcasm, which can be difficult to get a read on.

Building Your Wedding Website With Zola

Zola has a wedding website builder that makes it simple and stress-free to create a personalized, easy-to-navigate wedding website. With tons of templates to choose from, endless page and section options, and a place for every piece of information, getting your wedding information out there for guests has never been easier (or looked better). To create your own, head to our homepage and click “Website.” From there, you can browse our templates or click “Create Your Website” to get started immediately. From the largest elements to the tiniest wedding details, you’ll be walked through every step of the way. Your dream wedding website is only a few clicks, taps, and types away!

Create Your Free Wedding Website (Takes just minutes to set up!)