List
For our annual First Look Report we surveyed close to 7,000 couples getting married in 2024 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.
List
Zola surveyed close to 7,000 couples getting married in 2024 about why, what and how they’re planning for their weddings. Here’s a deeper dive into all of the data.
Inspiration
Zola’s annual guide to wedding trends and budgets. Here's what's new in 2023...
List
Pinterest and Zola have teamed up to reveal the biggest emerging wedding trends of 2023.
Advice
Zola surveyed over 4,000 couples on their planning journeys to find out what’s shaping 2023. This report explores how and why these answers matter to wedding professionals.
For our annual First Look Report we surveyed close to 6,000 couples getting married in 2025 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.
Wedding planning once meant flipping through glossy bridal magazines, but with social media at play, it’s completely evolved. Now, in 2025, wedding inspiration comes courtesy of algorithms, filters, Insta-worthy photo shoots, elaborate TikTok videos, dreamy Pinterest boards and an endless scroll of #WeddingGoals. And while 75% of couples admitted to making wedding choices that were directly inspired by social media, only 3% of couples actually want to have a wedding that screams "designed for online clout." So what does this mean? Couples want real, not reels.
The engagement ring has long been more than a piece of jewelry — it's a cultural artifact, a statement, and a representation of love and commitment. And today, the ring is also of course a social media superstar. Take Selena Gomez for example, who just made waves by announcing her engagement on Instagram, showcasing her stunning one-stone ring front and center. Her post not only celebrated her love story but also highlighted how engagement rings have become iconic symbols for personal storytelling and online celebration.
The wedding playbook is getting a serious – and much-needed – makeover. Gone are the days of cookie-cutter ceremonies, registering for your standard gifts, and the "we've always done it this way" mentality. The new era of weddings is part tradition, part personal rebellion – in the best way.
Let's get real about wedding etiquette. Nobody wants to be engaged to someone who’s phoning it in with wedding planning. And nobody wants to be the guest who upsets an engaged couple. Here's the scoop on what's totally cool and what's considered a no-go.
Zola surveyed more than 6,000 couples getting married in 2025 about why, what and how they’re planning for their weddings. Here’s a deeper dive into alllllll of the data.
For our annual First Look Report we surveyed close to 7,000 couples getting married in 2024 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.
Zola surveyed close to 7,000 couples getting married in 2024 about why, what and how they’re planning for their weddings. Here’s a deeper dive into all of the data.
Zola’s annual guide to wedding trends and budgets. Here's what's new in 2023...
Planning a wedding in 2023? Here’s your first look at the wedding trends for 2023 you’re about to see everywhere.
Zola surveyed over 4,000 couples on their planning journeys to find out what’s shaping 2023. This report explores how and why these answers matter to wedding professionals.
Zola surveyed 3,309 couples to figure out what they want from their 2022 weddings and how they're making it happen.
We’ve got wedding planning advice on everything from save the dates to wedding cakes.