Wedding trends

First Look Reports

What's in and what's out? Discover this year's wedding trends in our annual First Look Reports. Each year, we survery thousands of couples getting married to find out what's in and what's out. Get inspired by how couples are planning, budgeting for and throwing their weddings this year.

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2025 Wedding Trends: Zola's First Look Report For our annual First Look Report we surveyed close to 6,000 couples getting married in 2025 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.

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2024 Wedding Trends: Zola's First Look Report

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For our annual First Look Report we surveyed close to 7,000 couples getting married in 2024 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.

2024 Wedding Trends: Zola's First Look Report Data Deep Dive

List

Zola surveyed close to 7,000 couples getting married in 2024 about why, what and how they’re planning for their weddings. Here’s a deeper dive into all of the data.

The First Look Report 2023 Hero

The First Look Report 2023

Inspiration

Zola’s annual guide to wedding trends and budgets. Here's what's new in 2023...

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The Pinterest x Zola 2023 Wedding Trends Report: The Hottest Trends Predicted

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Pinterest and Zola have teamed up to reveal the biggest emerging wedding trends of 2023.

The First Look Report 2023: Wedding Pro Edition

The First Look Report 2023: Wedding Pro Edition

Advice

Zola surveyed over 4,000 couples on their planning journeys to find out what’s shaping 2023. This report explores how and why these answers matter to wedding professionals.

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Just married couple sitting outside their apartment
Wedding trends

2025 Wedding Trends: Zola's First Look Report

For our annual First Look Report we surveyed close to 6,000 couples getting married in 2025 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.

Stocksy
Wedding trends

Expectations vs. Reality: How Social Media

Wedding planning once meant flipping through glossy bridal magazines, but with social media at play, it’s completely evolved. Now, in 2025, wedding inspiration comes courtesy of algorithms, filters, Insta-worthy photo shoots, elaborate TikTok videos, dreamy Pinterest boards and an endless scroll of #WeddingGoals. And while 75% of couples admitted to making wedding choices that were directly inspired by social media, only 3% of couples actually want to have a wedding that screams "designed for online clout." So what does this mean? Couples want real, not reels.

Stocksy
Wedding trends

Put a Ring on It: How Couples Approach Engagement Rings

The engagement ring has long been more than a piece of jewelry — it's a cultural artifact, a statement, and a representation of love and commitment. And today, the ring is also of course a social media superstar. Take Selena Gomez for example, who just made waves by announcing her engagement on Instagram, showcasing her stunning one-stone ring front and center. Her post not only celebrated her love story but also highlighted how engagement rings have become iconic symbols for personal storytelling and online celebration.

Stocksy
Wedding trends

How Engaged Couples are Reinventing the Wedding Playbook

The wedding playbook is getting a serious – and much-needed – makeover. Gone are the days of cookie-cutter ceremonies, registering for your standard gifts, and the "we've always done it this way" mentality. The new era of weddings is part tradition, part personal rebellion – in the best way.

Stocksy
Wedding trends

Zola’s Wedding Etiquette Guide, Based on What Couples Actually Want

Let's get real about wedding etiquette. Nobody wants to be engaged to someone who’s phoning it in with wedding planning. And nobody wants to be the guest who upsets an engaged couple. Here's the scoop on what's totally cool and what's considered a no-go.

The First Look Report 2025 Data Deep Dive
Wedding trends

2025 Wedding Trends: Zola's First Look Report Data Deep Dive

Zola surveyed more than 6,000 couples getting married in 2025 about why, what and how they’re planning for their weddings. Here’s a deeper dive into alllllll of the data.

Just married couple sitting outside their apartment
Wedding trends

2024 Wedding Trends: Zola's First Look Report

For our annual First Look Report we surveyed close to 7,000 couples getting married in 2024 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.

Wedding trends

2024 Wedding Trends: Zola's First Look Report Data Deep Dive

Zola surveyed close to 7,000 couples getting married in 2024 about why, what and how they’re planning for their weddings. Here’s a deeper dive into all of the data.

The First Look Report 2023 Hero
Wedding trends

The First Look Report 2023

Zola’s annual guide to wedding trends and budgets. Here's what's new in 2023...

https://www.zola.com/
Wedding trends

20 Wedding Trends for 2023, from Audio Guest Books to DIY Sushi Bars

Planning a wedding in 2023? Here’s your first look at the wedding trends for 2023 you’re about to see everywhere.

The First Look Report 2023: Wedding Pro Edition
Wedding trends

The First Look Report 2023: Wedding Pro Edition

Zola surveyed over 4,000 couples on their planning journeys to find out what’s shaping 2023. This report explores how and why these answers matter to wedding professionals.

Couple getting married in a field
Wedding trends

The First Look Report 2022

Zola surveyed 3,309 couples to figure out what they want from their 2022 weddings and how they're making it happen.

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