Pennywell Events LLC

Service levels: Full-service planning

Team size: 1 – 2

Offer from vendor

Limited Dates Available for Fall '26 & Spring '27!

We have limited dates available for Fall 2026 and Spring 2027. If you need a Wedding Coordinator for October or November 2026 or a Wedding Planner for your Spring 2027 wedding, message us today!

About Pennywell Events LLC

Pennywell Events: Alicia & Allison

Wedding Planners & Event Coordinators

Pennywell Events started in the name of passion; passion for a good party, for an elegant and personal experience, but mostly passion for creating a spectacular event. We know that each of our Couples' Love Stories are unique to them and your wedding day should be nothing less than a uniquely personal celebration of your love story. We also know that your Engagement and Planning Your Wedding should be fun and relatively stress-free and that's where we come in, to help you to get through the planning and your entire wedding day while being able to enjoy it all!

At Pennywell Events, we believe that you should get to enjoy being engaged and actually have fun planning your wedding! Our focus is always on how your wedding feels, not just how it looks. We handle the stressful decisions and all the behind-the-scenes logistics so that on the day, you can be fully present and in the moment. Planning with a balanced and manageable schedule to avoid the overwhelm, gives you more time together not discussing the wedding on date nights. Because your wedding isn't the end, it's just the beginning.

In three words: Calm, Organized, Supportive

Services by planning level

Full-service planning

Pricing starts at $6,500

Partial planning

Pricing starts at $5,000

Day-of coordination / wedding management

Pricing starts at $3,500

Destination wedding

Pricing starts at $3,500

Elopement / microwedding

Pricing starts at $6,500

Reviews

Write a review
Rating: 5.0

5.0 out of 5

5 reviews

  • R-

    Randi - Nola D.

    Rating: 5
    •Jun 26, 2026

    We love working with this team!

    We truly appreciate working with Alicia and her team. She's so open and lovely in each contact and very detailed. She is also a ball of sunshine on the day of the event. We look forward to each event with her and highly recommend her service!!!!

  • N

    Nikolas

    Rating: 5
    •Jun 11, 2026

    So amazing!

    Alicia & her team are absolutely amazing & she has the biggest heart. You can see the talent & how much love she puts into her clients & her career. I'm so thankful to have had the opportunity to work with her on our event.

    Alicia LaHaie•Jun 12, 2026

    Thank you! Myself and my team are always doing everything we can for our couples to make their day so much more than just 1 day, but to create those memorable moments that they'll remember for the rest of their lives. We work tirelessly to put together the best vendor team and to make sure that we are all working together to make the day and sometimes the wedding weekend everything that they have dreamed of and more. It was so amazing to get to work with you to make this happen for you!

  • SP

    Sarah P.

    Rating: 5
    •Apr 5, 2026

    Crash my elopement challenge

    I can’t say enough good things about Pennywell Events. From our first call, she understood my “crash my elopement” vision and was all in. We traveled from Michigan to New Orleans wanting something between an elopement and a full wedding, no easy task, especially without a firm guest count. She handled everything flawlessly, planning for 20–30 guests (we had 23), securing a stunning dinner venue, and creating an elevated, intimate experience. The second line she arranged was unforgettable and still talked about by our guests, and the photographer she connected us with was perfect, giving us the best photos around the city. As an out of state bride, I felt completely taken care of. She brought our vision to life better than I imagined and at a price point that exceeded expectations. Truly an amazing experience.

    Alicia LaHaie•Apr 8, 2026

    Sarah, It's only 2 more years until your first official Leap Day wedding anniversary! Planning from scratch to day of in 3 months might be my biggest testament to "getting it done quick fast and in a hurry". And then being able to take it from "a small elopement" to a micro-wedding of 23 was such a fun challenge as a wedding planner. I hope that you two are enjoying marriage everyday and thriving! Thank you for letting me be your wedding planner! Alicia

  • KV

    Kara V.

    Rating: 5
    •Apr 3, 2026

    Alicia and Allison saved the day!

    We chose to do a destination wedding in NOLA and didn’t know anything about our vendors or where to start, just had a dream, a dress, and a ring. Alicia and Allison were the best and easiest choices we made throughout our wedding planning process. Their attention to detail and commitment to helping us plan the perfect day is unmatched. They both are the sweetest, kindest humans ever and truly take pride in their work. They genuinely care about the people they are working with and go above and beyond. We had a few hiccups on our wedding day that were the result of other vendors and these ladies stepped it up to smooth things over so the day ran smoothly. They provided an extremely detailed timeline of events and maintained communication with us and all of the vendors leading up to the event. I highly recommend going with Pennywell events for your wedding if you want a duo of planners that will be in your life beyond your wedding day. We are so fortunate to have them as friends and have gotten to celebrate more major life events with them. If you’re looking for a planner that is meticulous with detail, communicative, compassionate, supportive, kind, and going to have an absolute blast with you…choose Pennywell Events!

    Alicia LaHaie•Apr 8, 2026

    We are so lucky to have had the chance to help plan your wedding and to be able to call you life-long friends after it was all said and done. We learned so much from planning with you and we value the lessons that each of our couples bring to us with every wedding and event that we plan. And just in case we don't get to see you much after the wedding, we'll always have mac'n'cheese! Alicia and Allison

  • MJ

    Melissa J.

    Rating: 5
    •Apr 3, 2026

    Best ever!!!

    Working with Alicia at Pennywell Events LLC was a game-changer for our wedding planning. From start to finish, she stayed on top of every detail and really listened to what we wanted, which made the whole process so much smoother. Alicia took all the stress out of planning and allowed us to actually enjoy the event instead of worrying about logistics. Her meticulous attention to detail showed in everything, from the small touches we requested to the big-picture coordination on our wedding day. We felt so supported throughout the entire journey, and honestly, Pennywell Events is the absolute best. We would recommend Alicia to anyone planning a wedding.

    Alicia LaHaie•Apr 8, 2026

    Thank you! We always try to not just execute the day but to make sure that you and every couple we have the chance to work with can enjoy their wedding planning and day without the stress and overwhelm of feeling like they are doing it alone. Every personal detail, every once-in-a-lifetime moment, all are part of what makes us love what we do. Thank you for trusting us to be your wedding planner. Alicia

Preferred vendors of Pennywell Events LLC

Videographer
Rebecca Lynn Films
Rating: 5.0 (6 reviews)
Seattle, WA
Starts at $3,950
Photographer
Jordan Blanchard Photography
Chalmette, LA
Quick responder
Venue
The Jaxson on the River
New Orleans, LA
Starts at $22,000
Quick responder
Band/DJ
BIG FUN Brass Band
Rating: 5.0 (10 reviews)
New Orleans, LA
Alicia has been in the wedding industry since 2013. After planning her own wedding in 2011, she had truly found her passion; celebrate love any way that she could and to give couples the most amazing stress-free planning experience. Alicia has planned more than 75 weddings since starting Pennywell Events. Allison has been in the event industry to some extent for most of her life and started with Pennywell Events in 2022. She planned her own wedding in 2024 and numerous weddings for couples before and since as our Associate Planner.
We are based in New Orleans and do the majority of weddings in the city. We have done weddings outside of the New Orleans area (Braithwaite, Natchitoches, West Monroe) but our home base where we have a wonderful collective of amazing vendors is in the New Orleans area.
No, as planners, we only take on one wedding per weekend so that our couples can get our undivided attention. Alicia and Allison can both lead separate weddings in a single weekend but individually we only do one per weekend.
We help all of our couples to plan their Rehearsal Dinner, Welcome Party, After Party and even the Morning After Brunch, if they need. We can offer services to plan Bridal Showers, Engagement Parties, and Couples Showers, but that is not our main focus and those events outside of the wedding weekend are an additional fee and separate contract.
Yes, we do have a team of people to help on the wedding day as assistants but the planner that you speak with on your initial consultation call, either Alicia or Allison, will be your lead planner who will be with you from start to finish and on-site for your wedding day.
For the consultation call, we do a full hour so that we can hear your vision, you can ask us all of your questions and we can also go over the full breakdown of how we plan your wedding. During planning, we try to connect at least once a month with our couples, if not more when needed. We are extremely communicative throughout the planning process. Closer to the wedding, you will hear from us much more often as we finish up the details. For the wedding weekend, we are with you through it all til the very end.
Yes! We can plan the entire second line parade including the route, file for the permits, hire the police escort, and help you to hire the right brass band. We try to stay up to date with all rules and guidelines from the city permit office to be able to guide you with correct information, as well as any street closures, especially inside the French Quarter, to give you the best experience.
Yes, I do offer Wedding Consulting by the hour for couples that need some guidance no matter where they are getting married. I have vast knowledge for New Orleans weddings, but my expertise does not stop where the jazz bands end. I've had couples consult with me on subjects like budget, second lines, ceremony line-up and procession, and timelines for those that are going into their wedding day without a planner or coordinator. I take the time to talk with you and address your questions and concerns, and then I take the next hour to put together a packet of information, research (links, articles, etc.) and send it to the couple for their use.
For many of our couples, the average wedding budget that we work with ranges from $35k to $100k, most averaging around $50-60k for those looking to host a Saturday wedding.

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