The Wedding Coach

Service levels: Full-service planning

Team size: 1 – 6

About The Wedding Coach

The Wedding Coach

President and Chief Dream Maker

The Wedding Coach, Sanford Marshall has been entertaining clients and their guests with his stylistic approach to weddings and events in the luxury category for over 23 years. His talents have been displayed at top venues in Northern California and beyond. Exclusive weddings at the Santa Lucia Preserve, San Francisco’s City Hall, Mark Hopkins, Fairmont, Sir Francis Drake, Four Seasons, The Olympic Club, New Orleans Race+Religious and select properties in Napa Valley and Sonoma County to name a few. Sanford specializes in designing weddings that uses creativity, imagination and the element of surprise to create weddings that are truly special

The Wedding Coach creates a wedding planning process that is fun and engaging for both parties. This approach allows them to maximize their interests and ideas in the areas they are most excited about, individually and as a couple. In short, we want everyone to participate and enjoy the planning experience. “For many couples, the wedding planning process becomes so overwhelming and stressful they miss out on the fun.” Sanford uses open communication and facilitation to help prevent unnecessary conflicts, allowing the couple to stay connected and enjoy every moment of the planning process leading up to the Big Day.

Services by planning level

Service included in starting price
Service available for an extra cost
Partial planningDay-of coordination / wedding managementFull-service planning
Description

This package includes complete design, planning and implementation of all aspects of your wedding. First, we’ll get a clear understanding of your vision, theme, and budget through an initial brainstorming session. Then we set out to design your dream wedding. We source venues, locations, caterers, entertainment, décor, florists, photographers, transportation, invitations and more. In short, we take care of it all.

Planning begins3 Months out12 Months out
Event Styling & Design
Budget Planning
Venue Recommendations
Vendor Selection
Vendor Management
Contract Review
Rentals & Linens
Invites & Stationery
Wedding Website
Wedding Favors & Accessories
Accommodation Coordination
Transportation Coordination
Venue Visits
Final Venue Walkthrough
Timeline Creation & Management
Onsite Event Management
RSVP Tracking
PricingStarts at $3,000Starts at $3,000Starts at $3,000

Services

Reviews

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5.0 out of 5

4 reviews

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  • Everything You Need in a Wedding & Event Planner

    •Verified review
    •Elaine and C.•May 28, 2024

    The Wedding Coach is an excellent wedding and event planning company! Sanford and his team go to great lengths to make our vision into reality. His team is meticulous about every planning detail, efficient with our time (we're busy people and he maximizes every planning moment!), and the Wedding Coach makes the entire process of event planning fun and enjoyable without any stress! We have hired him for over 10 years and will continue to do so! Weddings, graduations, birthdays - we trust The Wedding Coach with our most important life milestone events and the team always delivers in creating memories that last. Our vendors love him, our guests love him, and my family and I are happy to give The Wedding Coach our highest recommendation!

  • Wedding coach

    •Verified review
    •Violetta•May 28, 2024

    Sanford is vibrant, energetic, and a huge presence on the surface, behind the scenes he is pure hard working, get it done and efficient. He and his team are a delight to work with.

  • The Wedding Coach Delivers Spot On!

    •Verified review
    •Inspirations by Gina •May 22, 2024

    I have worked with the Wedding Coach for the last ten years on a professional and personal level. Sanford and his team are very knowledgeable, deliver top notch expertise to all events. When there is a potential hiccup at an event, the Wedding Coach steps in very quickly to resolve any issues that might arise. I have also worked with the Wedding Coach on a personal level since Sanford married my husband and I back in 2016. It was a small wedding (60 people) but Sanford conducted the ceremony flawlessly. I highly recommended the Wedding Coach both professionally and personally.

  • Great wedding thanks to The Wedding Coach!

    •Verified review
    •Christina and R.•May 21, 2024

    Sanford gave me personalized attention and listened to my vision. He helped me easily select excellent vendors. There were a few details where I wanted to interview several vendors - he lined up wonderful options quickly for me to make a fast decision. Thanks to Sanford, we married 6 months after our engagement with low stress. Sanford also gave me fun ideas for ways to "up" my vision for my wedding, while keeping my budget in mind.

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