Sparrow's Daughter

Service levels: Full-service planning

Team size: 1 – 5

About Sparrow's Daughter

MaryLouise Sparrow

Head Planner & Founder

Sparrow’s Daughter is a New York City–based event planning studio, helmed by me, MaryLouise Sparrow. Guided by deep reverence for the art of gathering, I believe in the power of events to meaningfully punctuate our lives. My role is to translate your story into atmosphere and to design experiences that are grounded in purpose, authenticity, and joy.

What sets Sparrow's Daughter apart? Intention, Whimsy, & Soul I'm a storyteller, a creative, and truly obsessed with my clients and delivering them the day of their dreams. Most of all, I'm both thorough and quick-thinking on my feet. Let's make something magical together!

In three words: Calm, Resourceful, Whimsical

Services by planning level

Full-service planning

Pricing starts at $5,000

Partial planning

Pricing starts at $3,500

Day-of coordination / wedding management

Pricing starts at $1,000

Elopement / microwedding

Pricing starts at $2,500

A la carte

Pricing starts at $500

Reviews

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5.0 out of 5

2 reviews

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  • ML is the best!

    •Verified review
    •Kaitlin C.•12:10 am

    I couldn't have pulled off my party without ML! She was so great to work with and understood the exact vibes I was looking for. She took the stress out of the celebration so that I could just enjoy it :)

  • Best Bach Ever - ty to sparrows daughter

    •Verified review
    •Juliette O.•Feb 19

    I used Sparrows Daughter to coordinate and plan the entirety of my bachelorette weekend - this was 17 girls flying from across the country to Palm Beach and it went off perfectly!! MaryLouise was hands on the whole weekend but started working on the events month before. Flights were coordinated, arrival times synced, a full weekend of activities scheduled. MaryLouise worked with multiple vendors, including boat rentals, yoga studios, local busses and restaurants and the weekend went off without a hitch. She also worked with a local designers to create perfect welcome workout sets that everyone loved, and negotiated a great group rate. She was extremely accommodating and I feel like really listened and understood the ethos of what I wanted the weekend to be. I willllll be using her again for my next birthday!!!

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