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- Black Tie Optional
Black Tie Optional
Service levels: Full-service planning
Team size: 3 – 6
About Black Tie Optional
Black Tie Optional
We see what’s not on the board yet. The idea beneath the inspo pic. The story inside the color palette. We’re here to reveal the parts of you that make people say, “That was so them.” And create a never-before-seen wedding that makes your guests say, “That was the most insane, unique, incredible wedding I’ve ever been to.” Our version of warmth is the feeling of being truly seen. It’s the ease of conversation with someone who gets you, the comfort of being welcomed exactly as you are. We’re real, generous with our time, kind with our words, and always holding space for you to express every inch of what makes you, 'you'.
Remember your first date? Where you went for your first anniversary dinner? Your favorite holiday together? The design of that hotel you still talk about? And remember how it all felt, how it bonded you, made you realize what you had was special, unique, unlike anything else? That’s how we want your wedding to feel. And that’s how we believe it should feel. Yes, we like to throw the rule book out, not just for the thrill of it, but because your wedding should be in a league of its own. We don’t toss tradition for the sake of being different. We do it because no rule book could ever apply to a couple like you.
In three words: Collaborative, Innovative, Supportive
Services by planning level
| Full-service planning | Day-of coordination / wedding management | Event design | |
|---|---|---|---|
| Description | This is about building an event to reflect the world you’ve built, just dialed up to 100. We hold our ear to your heart and listen intently so we can showcase you in a never-before-seen experience. Ultimately, rewriting what a wedding should be. We begin by asking ‘why’ instead of ‘what’: that way, we can create a design to embody all the little choices and tiny moments that led you here. A wedding day inspired by you & built to break the mold. | You’ve poured your soul into creating something meaningful, hours of work over countless months. But now it’s here. And if you want to live it, you have to let it go. From the moment you finish the initial call with us, a weight will be lifted. Our finalization process ensures even the most minute of details are carefully considered. We’ll step in to take you through those final weeks and months, a guiding hand to bring your vision together. | Our Design Consulting service connects the dots, closes the gaps, and polishes the processes. We step in to create a clear roadmap with you, step-by-step, so you always know what’s coming: which vendors to secure, and when to make design decisions. As the plan takes shape, we guide the design forward systematically, working with you to intentionally layer an experience that reflects your story. |
| Planning begins | 12 Months out | 12 Months out | 12 Months out |
| Budget Planning | |||
| Vendor Management | |||
| Transportation Coordination | |||
| Final Venue Walkthrough | |||
| Timeline Creation & Management | |||
| Onsite Event Management | |||
| RSVP Tracking | |||
| Wedding Website | |||
| Wedding Favors & Accessories | |||
| Event Styling & Design | |||
| Venue Recommendations | |||
| Vendor Selection | |||
| Contract Review | |||
| Rentals & Linens | |||
| Invites & Stationery | |||
| Accommodation Coordination | |||
| Venue Visits | |||
| Pricing | Starts at $11,500* | Starts at $3,500 | Starts at $5,500 |
Reviews
Write a review5.0 out of 5
24 reviews
- SR
Sarah R.
This is Your Sign to use BTO
Choosing Black Tie Optional was hands down the best decision we made for our wedding. Kelsey, Chelsea, and Jenny took everything off my plate as the bride—I had zero concerns and was fully present the entire day, which is something I'll treasure forever. Their communication was prompt and consistent throughout the planning process, and they handled every detail with such precision that everything ran seamlessly on the day itself. The team was reliable and efficient, making sure our vision came to life without us having to stress over the logistics. For the price, the value we got was incredible, and honestly, it was the best money I spent on our wedding. I can't recommend Black Tie Optional enough to couples looking for planners who truly care about making their day special.
Chelsea Gaytan•May 5, 2026Sarah, this means so much - thank you 🤍 From the very beginning, our goal was to create a space where you could be fully present and actually experience your wedding day, not manage it - and hearing that you had zero concerns and were able to soak it all in is everything to us. That’s exactly why we do what we do. You were such a dream to work with - clear in your vision, trusting in the process, and so genuinely kind to everyone involved. It allowed our team to really step in, take the reins, and bring everything to life in a way that we hope felt effortless for you. We’re so grateful you chose us to be part of such an important chapter. Truly one of those weddings we’ll always remember. Wishing you and your husband the most beautiful life together ✨
- AK
Alissa K.
The Dream Team Behind Our Perfect Day
My husband and I cannot recommend Black Tie Optional enough! From start to finish, working with them made our wedding planning experience—especially planning from long distance—joyful, smooth, and completely stress-free. While we had a vision for our day, our coordinator, Jenny, made sure every detail went exactly as planned. She understood our ideas and executed them flawlessly, all while keeping everything organized and calm throughout the process. On our wedding day, Jenny and Kelsey coordinated with vendors, kept the timeline on track, and handled every detail so we could fully enjoy each moment. Their warmth, professionalism, and thoughtful guidance made our day not just beautiful, but truly meaningful and unforgettable. If you want a team who will take care of everything and make your wedding weekend feel seamless, personal, and magical, Black Tie Optional is it. We are so grateful to the whole team for making our day absolutely perfect!
Chelsea Gaytan•May 5, 2026Alissa, this is so thoughtful, thank you so much! Planning from a distance can feel like a lot, and the fact that you describe the process as joyful, smooth, and stress-free is exactly what we aim for. You had such a clear, beautiful vision, and it was a dream watching Jenny bring that to life so seamlessly while keeping everything calm and organized behind the scenes. On the wedding day, being able to step in, manage the moving pieces, and give you both the space to just be present with each other - that's what we live for. You and your husband were such a joy to work with - trusting, kind, and fully invested in creating something meaningful. It made all the difference and everyone really FELT it on your big day. We’re so grateful you chose us to be part of your wedding weekend! Love always, your BTO girlies
- DH
Dana Homaijani
Choosing Black Tie Optional was one of the best decisions my husband and I made throughout our entire wedding planning process, and Kelsey is a huge reason why. There truly are not enough words to describe how incredible Kelsey was from start to finish. From day one, she was always available whenever I needed her. No matter how many questions I had, ideas I wanted to run by her, or problems that came up, she was quick to respond, calm, knowledgeable, and ready with a solution. Planning a wedding can feel overwhelming, but Kelsey made everything feel manageable. One of the things we appreciated most about Kelsey was how she handled absolutely everything that came her way. No matter what question, concern, or unexpected issue popped up, she was always calm, responsive, and ready with a solution. Knowing she was there gave us so much peace of mind throughout the entire planning process and allowed us to actually enjoy being engaged instead of stressing over every detail. When our original venue unexpectedly canceled on us just 2 months before the wedding, Kelsey became an absolute rockstar. She helped guide us through one of the most stressful situations imaginable and played a huge role in helping us create a wedding that ended up being even more beautiful than we could have imagined. On the wedding day, everything ran flawlessly. We were able to be fully present with our family and friends because we knew Kelsey was handling everything behind the scenes. The timeline flowed seamlessly, every detail was taken care of, and we never once had to worry about what was happening next. Beyond being incredibly talented at what she does, Kelsey is simply a gem of a human being. She is kind, genuine, thoughtful, and the type of person you instantly feel comfortable with. She genuinely cares about her couples and puts her whole heart into making sure their day is special. We always felt supported, heard, and taken care of throughout the entire process. By the end of wedding planning, it felt like we had gained a friend. We truly feel so lucky that we got to work with her. Looking back, hiring Black Tie Optional was one of the best investments we made. Our wedding day was everything we hoped for and more, and so much of that is because of Kelsey. We are endlessly grateful for her hard work, dedication, and support, and we would recommend Black Tie Optional to anyone without hesitation!!! 💛
Black Tie Optional•Jun 23, 2026Thank you so much for your incredibly kind words! We are so grateful you trusted Black Tie Optional with such an important chapter of your lives. Kelsey will be especially touched by this review. Her calm presence, dedication, and genuine care for her couples are just a few of the reasons we love having her on our team. We're so glad she was able to guide you through every step of the process - including the unexpected venue change - and help create a wedding that was even more beautiful than you imagined. Your resilience and trust throughout the planning process truly made all the difference. The greatest compliment we can receive is knowing you were able to be fully present and enjoy your wedding day while we handled the details behind the scenes. Thank you again for your trust, your recommendation, and for allowing us to be part of your celebration. We wish you both a lifetime of happiness together! 💛 – Chelsea, Kelsey, & the Black Tie Optional Team
- EG
Ellis Greene
We used Black Tie Optional's full wedding planning service for our wedding and it was worth every penny! My fiance and I went into wedding planning with a truly blank slate. We had no pinterest boards, no vision, and just a vague concept of wanting to bring our friends and family together to celebrate with us. We finally honed in on Sedona as our location - it had the beautiful nature we loved without requiring grandma hike 5 miles into the desert - so we started talking to various wedding planners to see who could help us go from vague concept of a plan to fully executed event. As soon as we hopped on a call with Chelsea, the owner, and Jenny, our wedding planner, we knew this was the right fit for us. Jenny didn't try to force us to change - we weren't asked to suddenly create pinterest accounts or make up an answer to whether we preferred "bohemian" or "eclectic" style. Instead, she worked with us and adjusted to our levels of knowledge (or lack thereof) of the wedding industry. Jenny took our general ideas and turned them into a wedding that was more beautiful and personalized than we ever could have imagined. "We don't have a color scheme in mind but here's my dress and let's try to work with the nature of Sedona" turned into a cohesive color story that pulled in the colors of nature around us and centered natural elements such as succulents and native flora. "We don't have a specific plan but we want our guests to have a party to remember" led to Jenny connecting us with some of the best DJs in the area and a thoughtful timeline that gave plenty of time for socializing and dancing. The day-of experience was absolutely fantastic. We literally did not have to think about a thing, because Jenny had kept us on top of all of our to-dos leading up to the wedding and handled everything day-of. When the guests liked the painkillers at the bar a bit too much and we ran out of rum, Jenny and Kelsey got replacements before we could even start to think about what needed to happen. When we were rushing to photos after the ceremony, Jenny had pre-arranged for cocktails and snacks to be prepped for us so that we wouldn't miss out on the food at our own wedding. You are truly in the best possible hands with BTO and with Jenny when you are planning your wedding. We cannot thank her enough from taking wedding planning from an overwhelming task to something that was actually even fun at times! And the absolute joy of being able to completely participate in our wedding, knowing that every last detail would be executed above and beyond our expectations was priceless. Thank you BTO and thank you Jenny!!!
Black Tie Optional•Jun 23, 2026Thank you so much for your incredibly thoughtful review! Reading this brought huge smiles to our faces. One of the things we love most is helping couples who don't come to the planning process with a fully formed vision. Weddings should never feel like a test where you need all the right answers before you can begin. It was such a joy for Jenny to get to know you both, understand what mattered most to you, and translate those ideas into a celebration that felt authentically yours. Sedona provided such a beautiful backdrop, and we loved creating a design that complemented the natural landscape while reflecting your personalities. Hearing that you felt completely present on your wedding day is the greatest compliment we could receive. Our goal is always to handle the logistics, details, and unexpected moments behind the scenes so our couples can focus on what truly matters: celebrating with the people they love. We're especially grateful for your kind words about Jenny and Kelsey. They care deeply about every couple they serve, and they'll be thrilled to know their efforts made such an impact on your experience. Thank you for trusting us with such an important chapter of your lives. It was an honor to be part of your wedding journey, and we're so happy that the planning process felt not only manageable, but even fun along the way. Wishing you both a lifetime of happiness, adventure, and many reasons to gather your favorite people together again. With gratitude, Chelsea, Jenny & the Black Tie Optional Team
- AK
Alissa Klim
My husband and I cannot recommend Black Tie Optional enough! From start to finish, working with them made our wedding planning experience—especially planning from long distance—joyful, smooth, and completely stress-free. While we had a vision for our day, our coordinator, Jenny, made sure every detail went exactly as planned. She understood our ideas and executed them flawlessly, all while keeping everything organized and calm throughout the process. On our wedding day, Jenny and Kelsey coordinated with vendors, kept the timeline on track, and handled every detail so we could fully enjoy each moment. Their warmth, professionalism, and thoughtful guidance made our day not just beautiful, but truly meaningful and unforgettable. If you want a team who will take care of everything and make your wedding weekend feel seamless, personal, and magical, Black Tie Optional is it. We are so grateful to the whole team for making our day absolutely perfect!
Black Tie Optional•Apr 17, 2026Hi Alissa! This means so much, truly. 🤍 Planning a wedding from a distance can feel like a lot to carry, so hearing that the experience felt joyful, smooth, and stress-free is everything we hope for our couples. Jenny and Kelsey care deeply about what they do, and it means the world to see that reflected in your experience. We absolutely loved bringing your vision to life at The Little Daisy — it was such a special day, and you two were a dream to work with from start to finish. Thank you for trusting us with something so meaningful. We’re so grateful to have been part of it! – Chelsea, Jenny, and Kelsey
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