Black Tie Optional

Service levels: Full-service planning

Team size: 3 – 6

About Black Tie Optional

Black Tie Optional

Owner

We see what’s not on the board yet. The idea beneath the inspo pic. The story inside the color palette. We’re here to reveal the parts of you that make people say, “That was so them.” And create a never-before-seen wedding that makes your guests say, “That was the most insane, unique, incredible wedding I’ve ever been to.” Our version of warmth is the feeling of being truly seen. It’s the ease of conversation with someone who gets you, the comfort of being welcomed exactly as you are. We’re real, generous with our time, kind with our words, and always holding space for you to express every inch of what makes you, 'you'.

Remember your first date? Where you went for your first anniversary dinner? Your favorite holiday together? The design of that hotel you still talk about? And remember how it all felt, how it bonded you, made you realize what you had was special, unique, unlike anything else? That’s how we want your wedding to feel. And that’s how we believe it should feel. Yes, we like to throw the rule book out, not just for the thrill of it, but because your wedding should be in a league of its own. We don’t toss tradition for the sake of being different. We do it because no rule book could ever apply to a couple like you.

In three words: Collaborative, Innovative, Supportive

Services by planning level

Service included in starting price

Service available for an extra cost

	Full-service planning	Day-of coordination / wedding management	Event design
Description	This is about building an event to reflect the world you’ve built, just dialed up to 100. We hold our ear to your heart and listen intently so we can showcase you in a never-before-seen experience. Ultimately, rewriting what a wedding should be. We begin by asking ‘why’ instead of ‘what’: that way, we can create a design to embody all the little choices and tiny moments that led you here. A wedding day inspired by you & built to break the mold.	You’ve poured your soul into creating something meaningful, hours of work over countless months. But now it’s here. And if you want to live it, you have to let it go. From the moment you finish the initial call with us, a weight will be lifted. Our finalization process ensures even the most minute of details are carefully considered. We’ll step in to take you through those final weeks and months, a guiding hand to bring your vision together.	Our Design Consulting service connects the dots, closes the gaps, and polishes the processes. We step in to create a clear roadmap with you, step-by-step, so you always know what’s coming: which vendors to secure, and when to make design decisions. As the plan takes shape, we guide the design forward systematically, working with you to intentionally layer an experience that reflects your story.
Planning begins	12 Months out	12 Months out	12 Months out
Budget Planning
Vendor Management
Transportation Coordination
Final Venue Walkthrough
Timeline Creation & Management
Onsite Event Management
RSVP Tracking
Wedding Website
Wedding Favors & Accessories
Event Styling & Design
Venue Recommendations
Vendor Selection
Contract Review
Rentals & Linens
Invites & Stationery
Accommodation Coordination
Venue Visits
Pricing	Starts at $11,500*	Starts at $3,500	Starts at $5,500

Reviews

Write a review

Rating: 5.0

5.0 out of 5

2 reviews

SR
Sarah R.
Rating: 5
•Apr 27, 2026
This is Your Sign to use BTO
Choosing Black Tie Optional was hands down the best decision we made for our wedding. Kelsey, Chelsea, and Jenny took everything off my plate as the bride—I had zero concerns and was fully present the entire day, which is something I'll treasure forever. Their communication was prompt and consistent throughout the planning process, and they handled every detail with such precision that everything ran seamlessly on the day itself. The team was reliable and efficient, making sure our vision came to life without us having to stress over the logistics. For the price, the value we got was incredible, and honestly, it was the best money I spent on our wedding. I can't recommend Black Tie Optional enough to couples looking for planners who truly care about making their day special.
Chelsea Gaytan•May 5, 2026
Sarah, this means so much - thank you 🤍 From the very beginning, our goal was to create a space where you could be fully present and actually experience your wedding day, not manage it - and hearing that you had zero concerns and were able to soak it all in is everything to us. That’s exactly why we do what we do. You were such a dream to work with - clear in your vision, trusting in the process, and so genuinely kind to everyone involved. It allowed our team to really step in, take the reins, and bring everything to life in a way that we hope felt effortless for you. We’re so grateful you chose us to be part of such an important chapter. Truly one of those weddings we’ll always remember. Wishing you and your husband the most beautiful life together ✨
AK
Alissa K.
Rating: 5
•Apr 18, 2026
The Dream Team Behind Our Perfect Day
My husband and I cannot recommend Black Tie Optional enough! From start to finish, working with them made our wedding planning experience—especially planning from long distance—joyful, smooth, and completely stress-free. While we had a vision for our day, our coordinator, Jenny, made sure every detail went exactly as planned. She understood our ideas and executed them flawlessly, all while keeping everything organized and calm throughout the process. On our wedding day, Jenny and Kelsey coordinated with vendors, kept the timeline on track, and handled every detail so we could fully enjoy each moment. Their warmth, professionalism, and thoughtful guidance made our day not just beautiful, but truly meaningful and unforgettable. If you want a team who will take care of everything and make your wedding weekend feel seamless, personal, and magical, Black Tie Optional is it. We are so grateful to the whole team for making our day absolutely perfect!
Chelsea Gaytan•May 5, 2026
Alissa, this is so thoughtful, thank you so much! Planning from a distance can feel like a lot, and the fact that you describe the process as joyful, smooth, and stress-free is exactly what we aim for. You had such a clear, beautiful vision, and it was a dream watching Jenny bring that to life so seamlessly while keeping everything calm and organized behind the scenes. On the wedding day, being able to step in, manage the moving pieces, and give you both the space to just be present with each other - that's what we live for. You and your husband were such a joy to work with - trusting, kind, and fully invested in creating something meaningful. It made all the difference and everyone really FELT it on your big day. We’re so grateful you chose us to be part of your wedding weekend! Love always, your BTO girlies