Zola’s First Look Report revealed all the trends making 2022 one of the biggest wedding years ever. With most couples’ guest lists this year including 100+ people, it’s safe to say it’ll be a major year for guests, too.
With so many weddings in store, Zola surveyed over 2,500 people attending weddings in 2022 to find out everything there is to know about being a wedding guest this year. The results: guests have a lot on their plates this wedding season, but they’re looking forward to every moment of it.
Wedding guests this year are booked and busy. On average they have been invited to 5 weddings and plan to attend at least 4 of them (RSVPs in the mail - hopefully). That’s A LOT of weddings in one year. When asked about how they’re feeling about all the ceremonies they’re attending, it’s a cocktail of good vibes.
How guests are feeling about weddings this year:
Along with the excitement, some are also feeling a bit anxious about attending so many gatherings and having so much on their calendars. No doubt it’s an honor to be invited to any. But for guests, attending those celebrations often come with a cost, whether that’s paying for travel around the country, using up vacation days, or generally going outside of their social comfort zones.
Even with so much excitement in the air , 28% of guests are also feeling another way: broke💸 On average, invitees are attending a total of 7 wedding-related events within the year, including engagement parties, wedding showers, bach parties–and just about any type of wedding brunch you can think of. All exciting events to add to the schedule, of course, but they are also factors guests are having to consider in their budgets for each wedding.
There are a number of costs that come into play when attending a wedding. Guests are hoping to find the right outfits, looking for the perfect gifts from the registry, and working out prices for hotels. But first thing’s first: how are they getting to these weddings?
The average cost to attend a wedding by car in 2022 is $593, while attending a wedding by plane can land guests around $1,314. What’s making up those costs? Things like:
Overall, each guest will spend $1,500+ to be a wedding guest in 2022. When it comes to where they’re spending most, booking travel and buying gifts take the cake with 29% of guest marking both as their top expenses. Accommodations are 3rd on the list with 23% spending most on things like hotels and airbnbs.
But what about those guests that have more responsibilities than just attending the ceremony and reception? With weddings typically being a family affair, lots of family members may be more involved when it comes to wedding expenses. The average cost per wedding is surely different for a parent of the couple who may be covering part or all of the wedding costs versus a college roommate coming into town. It’s also bound to be different for guests playing a part in the ceremony, like members of the wedding party or even the officiant!
The bottom line: know your budget! Every wedding is unique, including the amount of money you need to spend on it. Just be sure you’re in the right place financially to enjoy your role in each one.
For today's guests a new wedding = a new outfit. More than ⅓ of guests plan to buy or rent three or more new outfits for the weddings they’re attending this year. Guests and couples alike want to celebrate in style.
So, what type of outfit styles are guests looking for? #1 on the list for both most popular and most guest-preferred wedding dress code is “Cocktail” attire. Some couples this year are opting for more creative and specific recommendations – from “Summer Cocktail,” to “Sunday Dressy” and “Cocktail Casual.”
“Black-tie optional” is also a guest favorite, which goes to show more than anything guests are ready to dress their best for all their weddings this year.
Whether by plane, train, or automobile, guests are attending weddings in 3 different cities this year on average. And with 37% of guests mostly attending weddings that require plane travel, it’s fair to say that the destination wedding is starting to make its comeback.
Here’s how guests are traveling for 2022 weddings:
The rise of hybrid and work-from-home models has made attending destination weddings the perfect reason to take a vacation. Some guests are even using the added distance as an excuse to extend their wedding travels into longer vacations. In fact, ⅔ are taking time off work to attend weddings, anywhere from 2 days (18%) to 5+ days (14%). And who could really blame them when these are the top international destination wedding locations for 2022:
Wonder why guests are excited about all the weddings they’re attending? Because there’s a whole lot to look forward to! After two years of delayed and downsized weddings, couples and guests alike can’t wait to be face-to-face with their loved ones again.
The top 5 things guests can’t wait to experience at weddings this year are:
With 80% of guests definitely planning to drink at weddings this year, it’s safe to say wedding receptions in 2022 are going to be entertaining. Everyone's planning on looking and feeling good, and guests are expecting the music to carry the night.
Guests all agree they want to hear the songs that’ll get everyone out to the dance floor, whether it’s:
Overall, a year full of weddings is one filled with something special that often only weddings can provide: a great sense of love & togetherness. Marriage encompasses more than just two people saying “I do”; it’s a union of lives and cultures, the gathering of family and friends, and most importantly, the sharing of unforgettable memories! 🥰
Want to see all the data? Contact firstname.lastname@example.org for a full breakdown and for any other media inquiries.