In the last couple of years, minimalism has taken the world by storm. From Marie Kondo’s decluttering techniques to the rise of capsule wardrobes, its widespread appeal has made its way into the wedding industry with simple florals, thoughtful decor, and intentional elements that feel as necessary as they are decorative.
“With anything minimalist, you’re taking the ‘less is more’ approach,” says Erice McNeff, founder of Everbloom Floral Design. “It means you’re being really intentional about every piece of décor and allowing for negative space to help make the design.”
When it comes to floral design—an industry that has thrived on abundance over simplicity—there are a few key tips and tricks to keep in mind to achieve this aesthetic. The concept of intention is key, according to Lorinda Constant, founder and creative director of Sweet Talk Floral, who says that it’s best to embrace a “no fluff” approach.
“The popularity of the lush, garden-style wedding is not for this client,” Constant says. “They respect floristry as an art, and want nature itself to do the talking, instead of being overly-arranged.”
If you want to follow one of today's popular wedding flower trends, and you’re seeking a minimalist wedding bouquet or design, take the following factors into consideration.
As with many other industries, the structure and shape of the floral design are key factors in achieving a minimalist wedding aesthetic. From mismatching styles and stem lengths to creating a cohesive look that complements your venue and personal style, there’s a lot to consider when it comes to your wedding’s floral arrangements and displays.
“Specifically with floral design, this means [that] I’m being intentional about the shapes I’m creating,” says McNeff. “I’ll focus on making arrangements with clean lines and defined structure.”
It’s easy to get so focused on the flowers themselves that you forget about the rest of the arrangement. However, when it comes to minimalism in the world of floral design, greenery is your best friend. By supplementing your favorite types of foliage with a few statement flowers, you can make a real impact in each flower arrangement, without going overboard.
“Keep the florals simple, yet elegant,” says Michelle Norwood, principal designer and planner at Michelle Norwood Events. “Greenery is beautiful, so just adding in some simple blooms make[s] all the difference in the world.”
Sticking to the natural theme, Norwood says that one of the easiest (and most on trend) ways to embrace a minimalist look style is to choose organic, neutral color palettes. Combining white flowers, blooms in shades of light peach, and loose greenery in both bouquets and understated arrangements is a simple, yet beautiful way to flaunt minimalist florals on your big wedding day, she says. You can also achieve a similar look in your floral decor by highlighting singular stems in bud vases of mismatched heights.
“Keep it simple, whether you’re in a ballroom or a lush courtyard,” says Norwood. “Allow the space to speak.”
McNeff and Constant say that one of the ways more couples are embracing this trend is through “Ikebana-style” floral design. This ancient Japanese style of flower arranging is more than just decorative, it’s also a spiritual process to develop a closeness with the natural world. Like most minimalist techniques, McNeff says that the florist’s focus is on the shape and negative space in the flower arrangement.
“I’ve seen lots of new modern versions of Ikebana popping up on Pinterest and in client’s boards,” says Constant. “Typically, the flowers chosen have incredible movement and are making a statement, as opposed to the large and lush centerpieces that have been very popular in recent years. Every stem is intentional and great consideration is taken into how it is placed.”
“Recently, I've made a handful of bouquets and arrangements that only have one type of flower, and it has a certain type of minimalist sophistication to it,” says McNeff.
By foregoing the large, full arrangements with an abundance of floral varieties, and instead strategically utilizing one or two types of flowers, McNeff says that it’s easier to create a clean, sleek look. This could be as simple as pairing white roses with anemones, or featuring ranunculus in two different hues in a floral arrangement.
Intention and purpose are interconnected, which is why it’s hard to talk about minimalism minimalist wedding ideas without mentioning the Slow Flower Movement. Constant says that it’s only natural for a client who’s interested in minimalism to also prioritize sustainability, because they care about the purpose and life cycle of the flowers.
“Sustainability is a buzz word that has been coming through on some inquiries for me recently,” she says. “I would say [that] clients are definitely becoming more aware and [are] caring more about where their flowers come from and what happens to them after their wedding.”