Bridal Makeup Trends for 2020

Bridal makeup in 2020 is all about natural beauty and updated classics. As we move into the second half of the year, we’re taking a look at which trends have inspired, and will continue to inspire, those getting married.

By McCall Minnor

Bridal Makeup Trends - bride in the wind
Photo by Unsplash

The minimalist trend is far from new, but it’s finally made its way into bridal beauty. While bold lips and brows are still making the rounds, modern brides are beginning to opt for makeup that looks effortlessly cool and compliments their natural beauty, rather than concealing it. Add in a few contemporary, runway-inspired ideas, and 2020 is definitely a turning point.

As we move into the second half of the year, we’re taking a look at the bridal beauty trends types of bridal makeup looks that have inspired, and will continue to inspire, those getting married. Read on for the roundup.

inline unsplash (2) Photo Credit// Unsplash

Natural Looking Skin

Instead of layering on a full-coverage foundation, many now want their natural skin to shine through on their big day. Throughout 2018 and 2019 we saw a steady love of full-coverage foundation, heavy highlight, and an increase in contour. This year, however, brides are switching out a heavy base for sheer, light creams and foundations that even out skin tone and blur imperfections.

This barely-there base enhances the appearance of healthy, glowing skin, think Meghan Markle on her wedding day. The bridal beauty trend follows day-to-day minimalist makeup (or no makeup makeup), with brides not wanting to look very different at their weddings. To achieve this look, apply—or have your makeup artist apply—a lightweight tint, cream, or foundation to your skin, then apply some concealer to areas that need more coverage.

For truly glowing skin, invest in a skincare routine that works for you, and be consistent in the months leading up to your wedding. As the date draws near, also consider treating yourself to a pre-wedding facial to really give your base a boost. Gently exfoliate the night before your wedding for a smooth complexion, and you’ll wake up ready to go (after a good cleanse, that is).

Flushed Cheeks

Taking the place of stark highlight and heavy contour is a refreshing rosy glow. Continuing on with the natural skin look, blushing brides have been taking the wedding scene by storm.

Soft pinks and peaches give warmth and an illuminating flush to the face, adding to a “bare” romantic appearance. To create this bridal look, apply a cream blush to the apples of your cheeks and blend out. Choose cream over powder in this case, since it’s easier to maneuver and will blend completely into your skin and base. Added plus: Tears roll right over it.

Fluffy Eyebrows

Full, your-brows-but-better are the new bold Instagram brow. Brushed up inner corners, delicate strokes drawn to fill in, and clear setting gels add up to a makeup trend that enhances your natural eyebrows. This makeup look is soft enough to appear natural, while still being powerful enough to define your arches. To achieve, seek out soft cream pencils or detailing pens (which are much more subtle than they sound) for your main product.

After applying, brush your brows up with a clear or colored setting gel in a slightly diagonal line following your brow. This will help your arches—and, therefore, your face—look lifted and wide awake. Also, consider the uber-popular micro-needling procedure for nearly perfect brows from the moment you wake up. Brush on a setting gel and you’re good to go.

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Glossy Lip Tints

Playing with a bold lip can be exciting, but contemporary brides are opting instead for a kiss of color. Full-coverage matte lipsticks make room for glossy lip tints and subtle stains. Following suit with a natural-looking base, blush, and brows, pared-back lips also lean into the idea of enhancing what you already have.

Don’t make the mistake of thinking your lip color can’t still make a statement, though. While glossy pinks and nudes make up a majority of this makeup trend, faint burgundies and purples are still very much present (especially in the winter months). If you’re going all-in on the natural bridal makeup front, select a shade that matches the color of your inner lips. Or, consider a nude lip, and pair it with something as simple as a lip gloss. This is a simple way to elevate your pout without reaching for a lip-plumper or booking an appointment for injections.

Your lips are incredibly sensitive, so begin taking care of them ASAP. Purchase a pack of healthy ingredient lip balms and stick one on your bathroom counter, in your purse, and anywhere else that’s easy to reach.

A Unique Streak

Although minimalism is extremely popular, pops of white or metallic eyeliner are also flooding the wedding and high fashion scene. While this doesn’t necessarily fall in line with the natural look, it does add a streak of color without being incredibly bold. In fact, when applied underneath and at the inner corners of your each eyes, white and pearlescent colors give an enlarging effect, drawing attention to your eyes. Slick white eyeliner is edgy and artistic, while still maintaining a softness, while metallics add a touch of glam.

If you want to experiment with eye makeup, but not commit for your ceremony, consider switching up your look and adding it in for your reception.

It’s worth noting that everyone’s style is unique. Look to these trends to inspire you to look and feel your best on your wedding day, however that might be. And, if you’re a little stuck on how to wear your hair or choose your dress, we’ve got you covered there, too.