Makeup By Samantha Keefauver

Beauty services

Prices start at $500 per person

Minimum spend

$1,900 total

Packages

Prices start at $1,900

Styles: Classic, Natural, Trendy

About Makeup By Samantha Keefauver

Makeup By Samantha Keefauver

Owner, Lead Makeup Artist & Hairstylist

With 18 yrs of experience in the beauty industry, I’ve had the privilege of helping hundreds of brides GLOW effortlessly in their own natural beauty. My services are perfect for YOU if you VALUE hiring an artist who will… -Provide you a modern, yet timeless style to your bridal look. -Make your face makeup look like natural skin, but more glowy and youthful -Listen to you so that you feel authentically like yourself -Bring you relaxation & assurance throughout your wedding morning -Always be team-oriented, works well with your loved ones & your vendors -Enjoy spending time with you & become friends even after your celebration is over!

You provide the beauty, I enhance your natural features. Let’s skip the cake face and leave behind all your makeup worries. I won’t be drawing thick black eyeliner on you, nor sharpie-ing your brows, nor glueing on caterpillar lashes on you…that’s against my core. Girl, I got you! My goal is to: -ENHANCE your authentically, natural beauty - ELIMINATE your makeup worries - EMPOWER your confidence- you’ll feel like the BEST version of yourself for your Big Day! xo Sam

Best of Zola 2025

Services

Service categories

  • Hair
  • Makeup

Services & specialties

  • Hair extension application
  • Hair trials
  • Updos
  • Full spectrum skin tone matching
  • Hypoallergenic makeup
  • Makeup trials
  • Natural makeup (complexion only)

Specialty styles

  • Classic
  • Natural
  • Trendy

Makeup By Samantha Keefauver packages

Allure Makeup Collection

Price$1,900

Description

My minimum makeup collection is not just any makeup service-it's the holistic experience that my brides rave about as I help make your wedding morning calm and stress-free! This collection is my Signature Bridal Experience PLUS YOUR CHOICE of up to 3 Additional Services that include: • (A) Makeup Glow (Moms, bridesmaids, special guests) • (B) Hourly Bridal Touchups Services (Up to 3 hours)

What’s included
  • 1 Bridal Makeup Glow
  • 1 Bridal Makeup Preview (in Castro Valley, Ca)
  • Wedding Day Travel up to 80 miles from 94552
  • Your Custom Makeup Timeline
  • Bridal Makeup Questionnaire to curate your vision
  • SK Bridal Newsletters for valuable pro tips/tricks

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Reviews

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5.0 out of 5

12 reviews

Write a review

  • Worth Every Penny

    •Verified review
    •Joanna C.•Aug 8

    I hired Sam for hair and makeup for my wedding in August 2025, and it was the best decision I could have made. After several trials with other artists that left me feeling caked-up and not like myself, I was close to skipping hair and makeup altogether. Then I found Sam through referrals — and I’m so glad I did. Sam made me feel stunning, but more importantly, she made me feel like me — just the most elevated version. I asked for beach waves, a style I’ve requested countless times but have never actually gotten (I usually end up with big, pageant-style curls). Sam was the first to truly nail the natural, effortless look I’d been dreaming of. She also did hair and makeup for my mom, mother-in-law, sister, and one bridesmaid. Every single one of them felt beautiful, and my sister even said she liked her hair and makeup that day more than on her own wedding. On your wedding day, the last thing you want is to feel anxious or like you’ve dropped the ball — and when I forgot to pre-plan a couple of services for my bridal party, Sam made sure I didn’t feel that way for a second. She stayed longer than scheduled, handled everything with grace, and made me feel like nothing had been missed and everything was perfect. She is extremely thoughtful, and her social/emotional intelligence is through the roof. By the end of the night, my makeup still looked flawless, and my hair had fallen into the perfect shape. She’s not just an incredibly talented artist — she’s the exact kind of calming, positive energy you want around on such an important day. I’d recommend her again and again. She’s worth every penny.

    Response from vendor•Aug 9, 2025
    Joanna!! I’m so touched by your words and beyond thrilled that you not only felt beautiful, but truly felt like yourself on such an important day. That’s always my heart behind what I do, so hearing this means everything. It was such an honor to be there with you, your family, and your bridal party — and I loved creating those effortless beach waves you’d been dreaming of. I’m so glad you felt calm, cared for, and completely present in the moment. Truly, I couldn’t be more grateful you trusted me with your day!! Congrats!!

  • Work with Sam for the wedding glam of your dreams!

    •Verified review
    •Olivia•Aug 5

    Sam is just the absolute best! She was so warm and open to any feedback I had during my trial and wedding day. Not only did she create the exact makeup and hair look I dreamed of, she was also a wonderful presence on the day. The wedding day can be so stressful but Sam showed up with the best attitude and made everyone feel relaxed while they got glam. I hope I have another big event soon so I can work with Sam again!

    Response from vendor•Aug 9, 2025
    Olivia! Ahh, thank you so much! This brought the biggest smile to my face. It was such a joy to be part of your day—and I’m so glad you felt relaxed, heard, and truly you through it all. Your trust and openness made the process so fun and collaborative, and it means the world to know you felt beautiful and at ease (especially on such a high-energy day!). I’d absolutely love to work with you again—here’s hoping for another big celebration soon! Thank you again for your kind words and for letting me be a part of such a special moment in your life! xx

  • Samantha is amazing!!!

    •Verified review
    •Sarah R.•Jun 9, 2025

    Samantha Keefauver was an absolute dream to work with for my wedding day! From our first conversation, Samantha's warm and friendly communication style put me at ease. She clearly understood the soft, glam look I was going for and was incredibly skilled at working with my sensitive skin type. My makeup lasted flawlessly from our early ceremony through the late night dancing until 2am - I didn't have to touch up once! Samantha also created a chic, elegant bun for my hair that stayed perfectly in place all night, even in the summer heat. I'm so grateful I chose Samantha for my wedding beauty team, as her professionalism and talent truly helped make our special day unforgettable.

    Response from vendor•Aug 9, 2025
    Sarah! Ahhh this means the world to me!! 🥹✨ Thank you so much for your kind words — I’m over here smiling from ear to ear! It was such an honor to be a part of your wedding day, and I’m so happy to hear everything lasted beautifully through all the dancing and celebration (even in that summer heat!). You were absolutely glowing inside and out, and I loved bringing your soft glam vision to life. Thank you for trusting me with such a special part of your day — I’ll truly never forget it! Sending you all my love and the biggest hug! 🤍

  • 10/10 from a photographers perspective!

    •Verified review
    •Whitney S.•Feb 26, 2025

    As a wedding photographer, I’ve had the privilege of working alongside so many talented vendors, and I can confidently say that Samantha is one of the best in the industry. Her artistry is incredible—she enhances each bride’s natural beauty in a way that feels effortless and timeless, ensuring they not only look stunning in person but also photograph beautifully in every light and setting. Beyond her talent, Samantha brings such a calm and warm presence to wedding mornings. She knows how to keep the energy relaxed yet efficient, which makes such a difference on a day that can feel fast-paced and emotional. She’s detail-oriented, professional, and truly listens to her clients, making sure they feel like the best version of themselves. If you’re looking for a makeup artist who understands how to create a flawless, long-lasting look that translates beautifully on camera, Samantha is the one to book. I can’t recommend her enough!

    Response from vendor•Aug 9, 2025
    Wow, this means so much coming from someone as talented and seasoned as you — thank you from the bottom of my heart! 🥹✨ It’s such an honor to be seen in this way, especially by a photographer who understands the importance of how makeup translates on camera. I always strive to create a calm, intentional space for my brides, and it means the world to know that comes through. Working alongside you is always such a joy — your eye, energy, and care for your couples is truly inspiring. I’m so grateful for the magic we get to create together, and I can’t wait for the next time our paths cross! 🤍

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