Hi there! Do you happen to find yourself lying awake at night wondering, ‘Why should I register at Zola and not, well, somewhere else?’ If so, this article may be right for you. Now, you’re reading this on Zola dot com so you can assume a touch of bias, but stick with us. You ended up here, after all. Let’s make the most of it.

If you know anything about Zola, you know that we do a lot. Never forget, though, that registry was our core business for a long time—that’s already more than the other guys can say!—and it remains an area that we continue to, frankly, obsess over. We are the easiest, most helpful registry for couples and their guests. We'll explain.

Zola is a wedding company.

Let’s just get this out of the way: We know weddings. Zola is a one-stop-shop for couples from engagement through their first year as newlyweds. This matters when it comes to registry. Our registry is designed to address the pitfalls of previous registries—online retailers and brick and mortar stores.

Sure, some of the other guys can say something similar (although, less true), but some can’t. So, it’s either register at a company that’s designed to support all the needs of engaged couples or register with a company that... isn’t.

Zola is one store curated for couples.

We know, you want options. To get them, you can do a few things:

  • You can register at a handful of stores for a handful of items each and confuse your guests and yourselves in the process.
  • You can register at an online retailer so large and overwhelming it’s like wading through uncharted retail wilderness… alone.
  • You can register at Zola.

More on that last choice: Zola carries everything couples want in one convenient place. Yes, we carry the must-register-for legacy brands like Crate and Barrel, Cuisinart, and Macy’s. And, yes, we also carry gift cards, experiences, and cash funds. And, finally, once again, yes, we carry it all in one place. PS: If you still really want to add gifts from other online stores to your Zola registry, you can do that, too.

Pro Tip: If your registry experience is easy for guests to use, you’re more likely to receive the gifts you really want (you know, the ones you registered for). If your registry experience feels complicated to guests, you risk them cutting their losses and choosing something themselves. Maybe it'll be great, maybe it'll be something you wish you could exchange for free.

Zola is thoughtfully designed for 2020.

Paging the other guys! The age of dial-up called and it wants its registry experience back.

Sorry, not to be ageist, but if you have a smartphone, you need a smart registry and smart tools that simplify every step for you. You’re busy—and, hey, even if you’re not, we’re willing to bet you don’t want to waste your time dealing with a registry that’s confusing to set up and messy to manage.

Take your time back! Your Zola registry comes with:

  • A registry checklist (you have a lot going on—don’t forget a thing)
  • A registry advisor (Questions, comments, concerns? She’s got you covered.)
  • Free shipping and returns
  • Price matching
  • A 20% post-wedding discount
  • The absolute lowest cash fund fee possible (And, just so we’re clear, Zola doesn’t make any money from your cash funds. The fee goes to the money company people, not us.)

But wait, there's more! Don't forget our incredibly convenient shipping and exchanges process: Every time you receive a gift, you can choose to ship it home right away, exchange it for something else before it ships, or ship it later when you have room. We’re the only registry with this thoughtful feature.

Zola has customer support you won’t find anywhere else.

Dealing with wedding registry customer service is probably low on your wedding planning checklist. If not, though, or if you run into an issue or just want a professional opinion while crafting your dream registry on Zola, there’s a registry advisor for that.

Yes, it’s true. You don’t have to yell “representative” into your phone to make human contact. When you create a Zola registry, you also get your own definitely-human advisor who gets what it’s like to plan a wedding.

Your wedding party can help you choose your dress and catering. Your Zola registry advisor will help you choose the best registry gifts for you.

Zola has… so much more.

We’d love to keep you here all day and tell you more and more and more about what Zola’s registry experience has to offer. But, it’s not really our style to take up too much of your time. We keep it simple like that.

One last thing, though. Your Zola registry connects to the full Zola ecosystem of completely free wedding planning tools that all work together (or a la carte) to make your wedding planning experience seamless. We’ll even address your invitations and thank you note envelopes for you—yes, for free.

OK, you get it. Now, one more time for the people in the back: Free shipping and returns! Happy registering!