First Look Reports
What's in and what's out? Discover this year's wedding trends in our annual First Look Reports. Each year, we survery thousands of couples getting married to find out what's in and what's out. Get inspired by how couples are planning, budgeting for and throwing their weddings this year.
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2025 Wedding Trends: Zola's First Look Report
For our annual First Look Report we surveyed close to 6,000 couples getting married in 2025 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.
2025 Wedding Trends: Zola's First Look Report Data Deep Dive
Zola surveyed more than 6,000 couples getting married in 2025 about why, what and how they’re planning for their weddings. Here’s a deeper dive into alllllll of the data.
2024 Wedding Trends: Zola's First Look Report
For our annual First Look Report we surveyed close to 7,000 couples getting married in 2024 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.
The First Look Report 2023
Zola’s annual guide to wedding trends and budgets. Here's what's new in 2023...
The Pinterest x Zola 2023 Wedding Trends Report: The Hottest Trends Predicted
Pinterest and Zola have teamed up to reveal the biggest emerging wedding trends of 2023.
The First Look Report 2023: Wedding Pro Edition
Zola surveyed over 4,000 couples on their planning journeys to find out what’s shaping 2023. This report explores how and why these answers matter to wedding professionals.
All First Look Reports articles
Sage Green and Earthy Neutrals: The 2026 Wedding Color Forecast
Discover why 53% of couples are picking green for 2026. Get expert tips on sage green, neutral palettes, and all the latest wedding trends for this year—plus, how to keep it all within budget.
Wedding Food & Mocktail Ideas: 2026 Trends, Costs, and Menu Planning Guide
Discover the top 2026 wedding food and beverage ideas, from premium mocktails to late-night bites. Get expert cost data and menu planning tips from Zola.
2026 Wedding Traditions: Why Gen Z is Reviving the "Old School" Wedding
Gen Z is reviving "Old School" wedding traditions. Based on Zola's survey, discover how they are remixing old-school traditions for the modern wedding.
TikTok vs. Pinterest: Navigating Social Media for "Wedding Inspo"
Discover how Gen Z and Millennials find wedding inspiration. Compare TikTok vs. Pinterest and bridge the budget gap with Zola’s First Look Report data.
When to Start Planning a Wedding: A Guide to Your Pre-Engagement” Era
Wondering when to start planning? You're not alone. Learn why 1 in 5 couples start before the proposal and get our expert timeline for the "Pre-Engagement Era."
Modern Wedding Etiquette: What’s Actually Acceptable in 2026?
Wondering what's acceptable etiquette for weddings in 2026? Zola’s new First Look Report data reveals the rules on cash gifts, AI vows, guest lists, and more.
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