The First Look Report

First Look Reports

What's in and what's out? Discover this year's wedding trends in our annual First Look Reports. Each year, we survery thousands of couples getting married to find out what's in and what's out. Get inspired by how couples are planning, budgeting for and throwing their weddings this year.

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2025 Wedding Trends: Zola's First Look Report For our annual First Look Report we surveyed close to 6,000 couples getting married in 2025 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.

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2024 Wedding Trends: Zola's First Look Report

For our annual First Look Report we surveyed close to 7,000 couples getting married in 2024 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.

2024 Wedding Trends: Zola's First Look Report Data Deep Dive

Zola surveyed close to 7,000 couples getting married in 2024 about why, what and how they’re planning for their weddings. Here’s a deeper dive into all of the data.

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The First Look Report 2023

Zola’s annual guide to wedding trends and budgets. Here's what's new in 2023...

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The Pinterest x Zola 2023 Wedding Trends Report: The Hottest Trends Predicted

Pinterest and Zola have teamed up to reveal the biggest emerging wedding trends of 2023.

The First Look Report 2023: Wedding Pro Edition

The First Look Report 2023: Wedding Pro Edition

Zola surveyed over 4,000 couples on their planning journeys to find out what’s shaping 2023. This report explores how and why these answers matter to wedding professionals.

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The First Look Report

The Zola Money Report: How Engaged Couples Spend, Save and Splurge

Clearly, couples who are getting married in 2025 are saying "I do" to each other and to smart money management, shared dreams, and a future that's thoughtfully planned. And a wedding registry is no longer just a list. It's a mission statement, a financial strategy, and a ticket to your next great adventure as a couple.

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