The COVID-19 pandemic has hit the wedding industry hard. Not only have many couples had to cancel or postpone their special day, but vendors have also had to adjust to fewer events and/or smaller-scale weddings. It’s taken a financial toll on the couples and the wedding professionals who work to make their events special.
If you want to show your wedding vendors some love while we all navigate through this tricky time, there are ways to do so—even if you can’t support them financially.
Here are some meaningful ways that you can support your wedding vendors during the COVID-19 pandemic.
Some vendors may be in a tough financial spot at the moment. If you’re in a position where you can support any additional services that vendors are offering right now, doing so can help them stay afloat. Consider ordering a bouquet from your florist, or some dessert from the bakery that will be making your wedding cake. Photographers may be offering socially distant family portrait packages, so consider updating your gallery wall. Many vendors offer their services outside of weddings—even caterers!—so check their website or social media account to see what they’re up to. Gift cards are also a great way to show support.
It’s important to remember that if you can’t financially support a vendor beyond what you’ve already done so far, that’s OK. Weddings can be costly, and some couples may be experiencing job loss of their own. We’re all doing the best we can and navigating this together.
Reviews on social media, a businesses’ website, and Google go a long way. If you’re really happy so far with your wedding vendors, show your support by leaving them a five-star rating. Even if you haven’t been able to use their services yet, but you’re impressed with how accommodating they’re being with you amid the pandemic, let others know. Customers often forget how valuable public reviews are too small businesses.
Just like a public positive review online can boost a businesses’ profile, so can word-of-mouth recommendations. As anyone who planned (or started to plan) a wedding can attest to, there are a lot of vendors out there, and deciding who to go with can be, well, overwhelming.
If you want to help your wedding vendors get through the pandemic, recommend them to family or friends who are engaged, or are looking to hire someone for another event. Referring to a vendor to an engaged couple not only gives them more immediate business, but it helps them know that they’ll have work in the coming months.
Due to the pandemic, your wedding may be postponed until a later date, which can feel like a lifetime away—especially when you’re excited to make it official. If you’re planning to have a mini-wedding, elopement, or special celebration before your big day, consider including your wedding vendors.
Some couples are hosting backyard weddings with their immediate families ahead of their large-scale wedding. Others are going to city hall and then throwing a party on Zoom. While you won’t need to go all out with a large catering order and a fully stocked bar for a smaller wedding, you can still make it special.
Consider ordering a special floral arrangement, or hire your hairstylist to do an up-do. If you want this mini-event to be captured professionally, ask if your wedding photographer is available. Including a few vendors ahead of your future nuptials is also a way to get to know them better.
Do you love your wedding photographer’s style? What about your caterer’s famous appetizers? Did your makeup artist nail your makeup trial? If you’re able to share photos or videos from your tastings or pre-wedding events, do so—and tag your vendors’ social media handles. Not only does this expose them to a new audience (and potential clients), it also helps them earn more followers, too.
The only caveat is to first make sure to ask any business owner and/or artist if it’s alright to post a picture of their work that you didn’t take yourself. While the intentions behind reposting a hair stylist’s portfolio are pure, it’s always best to get their permission first to clear any copyright concerns.
The pandemic has been hard on a lot of people, including small businesses and the wedding industry. Rescheduling your wedding date to comply with social gathering restrictions makes sense, but it can be tough on your vendor team. If you’re in a position to financially support your wedding vendors right now, a little love goes a long way. Free options, including writing positive reviews, word-of-mouth referrals, and sharing photos of their work online, all help, too. Acts of support, in whatever form available to you, can make your vendors feel as special as they want to make you feel on your wedding day.