The Shy Effect
Beauty services
Prices start at $95 per person
Minimum spend
$450 total
Number of beauticians: 1
Styles: Classic
- Dramatic
- Glamorous
- Natural
- Romantic
- Trendy
About The Shy Effect
Shy Chubb
*Hair services not provided* I specialize in creating a luxury, skin-focused bridal experience that goes far beyond traditional makeup application. With over 10 years of makeup artistry experience and a licensed esthetics background, I approach every bride with both artistry and skincare expertise. I’ve had the privilege of working at one of the top salons in Columbus, where I was recognized with awards for education and guest excellence, featured on Good Day Columbus, and served as an educator, training mentors and new estheticians & inspiring makeup artists. This experience shaped my approach to client care, artistry, and professionalism.
What sets me apart is my true commitment to comfort, communication, and customization. I don’t believe in one-size-fits-all bridal glam. Every look is thoughtfully crafted around your features, your vision, and your unique style. I take the time to understand your skin, prep it with high-end techniques and products, and create a seamless experience.
Services
Service categories
- Makeup
- Spa treatments
Services & specialties
- Available for touch-ups (hourly)
- Children’s services
- Pre-wedding beauty prep
- Airbrushing
- Full spectrum skin tone matching
- Makeup trials
- Natural makeup (complexion only)
- Tattoo coverage/body makeup
- Facials and esthetician services
- Tanning
Specialty styles
- Classic
- Dramatic
- Glamorous
- Natural
- Romantic
- Trendy
Preferred vendors of The Shy Effect
Reviews
Write a review5.0 out of 5
8 reviews
Bridal makeup
Bridal By The Shy Effect was an absolute pleasure to work with for my wedding day beauty needs. Their communication was quick, accommodating, and flexible - they promptly came to the hotel the morning of and saved me valuable time getting ready. The quality of their work was truly beautiful, precise, and attentive. I received so many compliments on my look, which was very natural and elegant, not over the top. Bridal By The Shy Effect was instrumental in helping me look and feel my best on my special day. I highly recommend their services to any bride-to-be.
Bridal makeup
I had booked with Shy for my wedding and I think it was the best decision ever. Shy was so sweet and made me feel so beautiful on my wedding day. She is also SO easy to relate and talk to, and as a nervous bride that made me feel even better. Will always go to her for any MUA needs, and will always recommend her
Excellent experience
Shy was so wonderful to our whole group! Not only did we end up having 2 extra ladies ask to get their makeup done, but she accommodated ALL of our makeup wants and needs (we had a large range of complexions too) on time. I had a tear-filled reception and was sweating buckets out on the dance floor all night but looking at my makeup, you'd have had no idea! If you are looking for someone who can adapt to anything, fit in with a fun (and a tad chaotic) group of ladies, and who is incredibly talented, I highly recommend you go with Shy.
Response from vendor•Jan 1, 2026I’m so happy to read this & that photo of you guys together, STUNNING! It was a pleasure working with you and your bridal party. Thank you so much again for choosing me! Sending you all the love of your new chapter. ❤️FANTASTIC Wedding Choice!
Shy is so sweet and friendly! I booked bridal makeup and flower girl makeup. She knows what works well with different skin tones, has a variety of products to try, and talked to me about my full wedding vision to get an understanding of what vibe I wanted for the makeup. I was so thankful for this because I’m not a makeup girl and wasn’t sure what I wanted/needed. My initial trial went well and it looked great, but I decided that it wasn’t quite right so she offered for me to come back to do a second trial at a discounted rate. She took detailed notes and photos to make sure she could recreate the look on my special day. Wedding day went smoothly with no stress! Airbrushing was amazing and she even applied it to the rosacea on my arms for me. A spot of foundation on my nose did rub off on to the groom’s jacket during photos, but I think it was due to the warm weather and a little bit of sweating on my face. She was really great with the four-year-old flower girl, who loved having a princess moment in the makeup chair. I definitely recommend Shy!
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