Ella Luv Co

Hi, I'm Leon! I grew up in the Bay Area, worked in radio, studied music and culture in grad school, and spent years at a large DJ company where I was a manager and the highest-reviewed DJ. When I realized that our values weren't compatible, I left to build something different—a space where every detail matters and showing up for each other is just the baseline.

That means curating playlists that honor your story—from cumbia classics to the latest K-Pop, R&B to emo, disco to Hip-Hop, and everything in between. Spending real time and preparation studying your timeline, learning pronunciations, and testing everything. And most importantly: making everyone feel welcomed, safe, and seen. Loud, chill, bubbly, punk, boujee, unapologetic, queer, neurodivergent, BIPOC, immigrant—everyone.