Pop the Questions with Jaz Smith

We sat down with creator Jaz Smith (AKA @justjazzyidk) whose 2025 wedding became a TikTok sensation, dubbed the "Royal Wedding" by many. As a former bride, Jaz is teaming up with Zola for our new series "Pop the Questions" to share her insights and help future couples navigate their wedding dilemmas. In this Q&A, Jaz relives some of her favorite wedding memories, offers her top tips for social-first content, and reveals candid details about her big day: from hiring a witch as her rain plan to her ultimate wedding hot takes.

Got your own wedding dilemmas to dish out? Join Zola’s r/PoptheQuestions community on Reddit to get real advice from couples just like you.

You essentially broke the internet with TikTok’s Royal Wedding. We know that 21% of Zola couples getting married in 2025 plan to create social-first content for their wedding. What are your top three tips for them?

Make a spreadsheet, make what you actually want to create content about, and pick your three non-negotiable videos that you must have.

How did you decide what content to make for your wedding? Was it over time in your doom scroll time or did you have a team help you curate it?

From the moment I knew I was going to get engaged, I started saving videos from my "For You" page and from Reels and created a folder. That way I'd have a folder to go through right beforehand and make a spreadsheet.

Your MOH Halley was a central part of content. What was her responsibility in the content creation, and how do you think other couples can involve their wedding parties in the process?

Her only job was to be in the video and gather people for the videos when I wanted to create them. You definitely need someone who can grab everyone when it's time, and then that person also has to be the one to get everyone to have the right energy for the video.

Besides creating content, what is one task you think the maid of honor should be responsible for?

Reminding you to eat and drink throughout the day so you can pace yourself. Not even just for social content, but also for the wedding itself.

Where did you draw the line with your content—or did you? Was there anything that you were totally unwilling to share with all of us, and you wanted to keep just for yourself?

We did our vows on our honeymoon, just the two of us, and there was no video or trace evidence of that which I love.

What are your thoughts on intertwining your work (influencing) with a day that is typically known as a personal and private moment? How are you feeling after? Would you do anything differently?

I wouldn't do anything differently. I'm very happy I have it all to look back on. It’s my favorite thing to do when I'm not in the best mood—to just scroll through my entire wedding playlist and see how I felt that day and how everyone around me felt.

You hired a witch for your wedding. Tell us more about that.

I was very nervous. I had zero rain plan. The rain plan was everyone is going to sit in the rain because I picked my venue because I liked how it looked outside. So, I ended up finding a witch who would make it not rain, and I'm very happy I did. I still talk to the witch, her name is Emily. I have gotten like three or four more spells. I actually got one for my honeymoon because my husband got sick, and I was like, "We don't have time to be sick." He got better the next day! So, I'm still a witch fan.

If you could have changed one thing about your wedding, what would you have done differently?

I wouldn't change anything, but if I had to pick, I would take a five-minute break from the dance floor to go to the dessert bar because I missed the entire thing.

Newlywed real talk: what was actually the best thing about your wedding?

We walked down the aisle together, which I really enjoyed. We got to have our own little time together and got to see everyone's reactions as one starting our life together.

Are there any tips that you’re sharing with your friends in the industry who are planning themselves right now?

Yes! Get really good vendors where you’re not worried about anything. If you pick good people up front, you're not going to have to worry about anything on the back end.

What’s your favorite thing about your partner, Kevin? What’s one thing you shared that day together that stands out the most?

My favorite thing about Kevin is he's very patient. He's like “Positive Patty.” So no matter what would have happened that day, I know he would have calmed me down and made sure I thought it was a good day and that I was happy with it no matter what.

What’s your ultimate wedding hot take?

Children do not belong at weddings. Ever.

What was most important to you in curating the guest experience at your wedding?

The food, because I don't want anyone complaining, and good music that you actually want to get on the dance floor for.

Okay, speed round. Tell us “I Do” or “I Don’t” to these wedding traditions and trends.

Choreographed wedding dances? I don't.

Venmo-ing the couple their gift? I don't.

Weddings on a holiday weekend? I do.

Destination weddings that require a ton of travel? I don't.

Monogram wedding favors with the couple's initials? I do not. Sorry. Hard no. I don't.

And wedding hashtags? I don't.