What could make building your dream registry on Zola even more incredible? How about shopping for 3,500 signature Crate and Barrel products, including dinnerware, furniture, and decor, right on Zola.com?
Yes, you read that right: as of October 1st, Zola and Crate and Barrel have an exclusive registry partnership registry partnership that allows couples to register directly for Crate and Barrel gifts on Zola. So, along with the 60,000+ additional gifts, experiences, and cash funds already sold in the Zola store, you can now add Crate and Barrel’s timeless white dinnerware, popular stemware, and beautiful furniture.
This partnership was born out of a real demand by couples: Crate and Barrel is the #1 externally added brand by couples to their Zola registries which, as you know, allow gifts to be added from any other online store. Since our vision is to simplify the entire wedding planning process for couples and their guests, teaming up with Crate and Barrel supports that vision by making it easier than ever for couples to register for everything in one place.
“We’re very excited to announce our partnership with Crate and Barrel, and to be launching with such an impressive assortment,” said Shan-Lyn Ma, Zola’s CEO and Co-Founder. “Our couples are dedicated to us because we deliver what they want. They told us they wanted to register for Crate and Barrel dinnerware alongside their KitchenAid stand mixer and honeymoon fund all on Zola. Now they can.”
As Crate and Barrel continues to grow its registry business, the company aims to reach new consumers across platforms and formats to meet couples where they are and how they want to register. Zola is now the the latest destination where newly engaged couples can discover Crate and Barrel’s great assortment and become lifelong brand loyalists.
Now, if that’s not something to celebrate, then we don’t know what is—good thing champagne flutes are always at the ready around here. Cheers to Zola and Crate and Barrel: may you live a long and happy life together!