The Southern Planner


Service levels: Full-service planning

Team size: 1


About The Southern Planner

The Southern Planner

Owner & Executive Planner

The Southern Planner is proud to have over a decade of experience in event planning and hospitality management as well as an exemplary track record of ensuring our brides’ wedding dreams come true. We are grateful to be able to serve brides all over the Southeast, and we look forward to the opportunity to serve you!

With extensive experience in event coordination and Catering Sales Management at both Marriott and Hilton Hotels & Resorts, we understand the intricacies of seamless event planning. Our diverse background also includes independently organizing and planning various weddings and events, showcasing our dedication and skills.

In three words: Confident, Organized, Supportive

Best of Zola 2025

Services by planning level

Service included in starting price
Service available for an extra cost
Full-service planningPartial planningDay-of coordination / wedding management
Description

On-Site Coordination Day-of Event, manage vendor setup and timeline adherence, serve as main contact for vendors and wedding party, create and execute detailed wedding day schedule, lead one-hour wedding rehearsal to clarify roles, 
12-months of communication to provide support and guidance during final preparations, vendor recommendations, wedding design and styling, budget & contract management, post-wedding wrap-up.

On-Site Coordination Day-of Event, manage vendor setup and timeline adherence, serve as main contact for vendors and wedding party, create and execute detailed wedding day schedule, lead one-hour wedding rehearsal to clarify roles, 6-months of communication to provide support and guidance during final preparations.

On-Site Coordination Day-of Event, manage vendor setup and timeline adherence, serve as main contact for vendors and wedding party, create and execute detailed wedding day schedule, lead one-hour wedding rehearsal to clarify roles, 
month-of communication to provide support and guidance during final preparations.

Planning begins12 Months out1 Month out
Event Styling & Design
Vendor Management
Timeline Creation & Management
Onsite Event Management
Contract Review
Wedding Website
Budget Planning
Venue Recommendations
Vendor Selection
Invites & Stationery
Wedding Favors & Accessories
Accommodation Coordination
Venue Visits
Final Venue Walkthrough
Rentals & Linens
RSVP Tracking
Transportation Coordination
PricingStarts at $8,000Starts at $5,000Starts at $2,000

Reviews

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5.0 out of 5

29 reviews

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  • Great planner for wedding/events

    Verified review
    Josh C.Jun 14, 2025

    We really enjoyed working with The Southern Planner team on a recent wedding. They were organized, easy to communicate with, and made the day run smoothly for everyone involved. It’s always a big help when the planner keeps things on track and makes sure all the vendors are on the same page. Looking forward to working together again in the future!

  • Made this process enjoyable and easy

    Verified review
    Margaret T.Jun 12, 2025

    Our experience with The Southern Planner was nothing short of exceptional. From the moment we first connected, Shelby and her team demonstrated a prompt, fun, and calming communication style that immediately put us at ease. Their dedication to our special day was evident in every detail - they were truly invested in ensuring our wedding was a success. Shelby's keen eye for timely, insightful planning meant I didn't have to worry about a single thing, and she even went so far as to literally keep my dress out of the mud during our photo session. I honestly believe Shelby was sent to me by God, and I am forever grateful for the Southern Planner's invaluable support in making our wedding day perfect.

  • Shelby Was Awesome!

    Verified review
    JuliaJun 10, 2025

    I recently had the pleasure of working with Shelby Knight at the Huntsville Botanical Gardens! She was extremely professional, kind, and really good at keeping everyone on schedule while still making sure the bride and groom had a great time! As someone who works at a wedding venue, I know these important days can throw a lot of curve balls. Shelby was awesome at navigating everything the day threw at us, and everyone had an amazing time!

  • Pleasure to work with you

    Verified review
    Rare T.Jun 10, 2025

    Shelby at the Southern Planner was a pleasure to work with on the Kaz/Thompson wedding. She was very detailed and prompt with our communication throughout the process. It was a great experience from beginning to end. We looking forward to working with you again soon!