The Southern Planner
Service levels: Full-service planning
Team size: 1
About The Southern Planner
The Southern Planner
The Southern Planner is proud to have over a decade of experience in event planning and hospitality management as well as an exemplary track record of ensuring our brides’ wedding dreams come true. We are grateful to be able to serve brides all over the Southeast, and we look forward to the opportunity to serve you!
With extensive experience in event coordination and Catering Sales Management at both Marriott and Hilton Hotels & Resorts, we understand the intricacies of seamless event planning. Our diverse background also includes independently organizing and planning various weddings and events, showcasing our dedication and skills.
In three words: Confident, Organized, Supportive
Services by planning level
| Full-service planning | Partial planning | Day-of coordination / wedding management | |
|---|---|---|---|
| Description | On-Site Coordination Day-of Event, manage vendor setup and timeline adherence, serve as main contact for vendors and wedding party, create and execute detailed wedding day schedule, lead one-hour wedding rehearsal to clarify roles, 12-months of communication to provide support and guidance during final preparations, vendor recommendations, wedding design and styling, budget & contract management, post-wedding wrap-up. | On-Site Coordination Day-of Event, manage vendor setup and timeline adherence, serve as main contact for vendors and wedding party, create and execute detailed wedding day schedule, lead one-hour wedding rehearsal to clarify roles, 6-months of communication to provide support and guidance during final preparations. | On-Site Coordination Day-of Event, manage vendor setup and timeline adherence, serve as main contact for vendors and wedding party, create and execute detailed wedding day schedule, lead one-hour wedding rehearsal to clarify roles, month-of communication to provide support and guidance during final preparations. |
| Planning begins | 12 Months out | 1 Month out | |
| Event Styling & Design | |||
| Vendor Management | |||
| Timeline Creation & Management | |||
| Onsite Event Management | |||
| Contract Review | |||
| Wedding Website | |||
| Budget Planning | |||
| Venue Recommendations | |||
| Vendor Selection | |||
| Invites & Stationery | |||
| Wedding Favors & Accessories | |||
| Accommodation Coordination | |||
| Venue Visits | |||
| Final Venue Walkthrough | |||
| Rentals & Linens | |||
| RSVP Tracking | |||
| Transportation Coordination | |||
| Pricing | Starts at $50,000* | Starts at $5,000 | Starts at $3,000 |
Reviews
Write a review5.0 out of 5
44 reviews
Transportation Vendor
Working with The Southern Planner was an exceptional experience. Shelby and her team were consistently calm, patient, and thoughtful in their communication style, making the planning process smooth and stress-free. The quality of their work was truly exceptional, with every detail covered to ensure our wedding day was perfect. I can't wait to work with Shelby and The Southern Planner again in the future.
Hire Shelby ASAP; Best decision I ever made!!
TL;DR: If you're questioning a wedding planner. You found your person in Shelby. She will be your teammate and advocate. Let me start by saying 5 stars is not enough for Shelby. What she was able to do over the course of a few months and the day of our wedding, and even after, is no short than a miracle. My aunt said it best, "She was just meant to do this job", and it shines through every conversation, detail, and edge she was able to walk me back from. I contacted Shelby originally for a month of coordinator. Soon after, I realized even for a type A project manager, I was in over my head planning an Alabama wedding from Philadelphia, PA. She walked me through everything and that's when I said I need her on my team and I need her skills now for everything between today and the wedding day. The best decision I made through the process (debatably even more so than saying yes to my husband) was hiring Shelby. She made the transition from what I prepped and thought I had under control to the most magical day I could imagine. I hired her about 5 months before the wedding. She always made me a priority no matter the occasion or time. I genuinely had the best wedding planner and gained a friend along the way. I am not exaggerating when I say, I could not have done this without her.
Nothing short of a miracle worker
Shelby is an absolute miracle worker and truly the heartbeat behind our wedding day. From the moment we started working together, she brought such a calm, confident presence that made every part of planning feel manageable. She’s the kind of person who stays cool under pressure, anticipates every possible hiccup, and handles it before you even realize something might go wrong. She came prepared for every scenario (and trust me, there were plenty!) and somehow still managed to answer my 800 questions with kindness and patience. Shelby asked about details I never would have thought of, and that level of thoughtfulness showed in how seamlessly our day unfolded. On the wedding day itself, she was everywhere at once—coordinating vendors, managing timelines, and making sure my husband and I could actually relax and enjoy the moment. My family and friends couldn’t stop raving about how professional, organized, and genuinely kind she was. Everyone noticed her magic touch. I truly cannot imagine our wedding happening without Shelby. She was the glue that held it all together, and I’ll forever be grateful for her dedication, grace, and expertise. If you’re lucky enough to have Shelby as your coordinator, you can rest easy knowing your day will be absolute perfection
Great experience!
Shelby is incredible! So easy to work with and organized with what she does.
Explore other vendors serving Birmingham, AL
- Hellen CO Photos
- Woodrow Hall
- Alluring Looks
- Kasey Fanton Photography
- Jason Snorlax Photography
- Mecham Music & Promotions
- Bubbly Bees Bartending, LLC
- Wedding HAIR by Alixx
- Wild Meadow Photography
- Bar Bryant Avenue
- Kira Trinh Photography
- DJ Money Maal
Complete your dream team
- Birmingham Venues
- Birmingham Photographers
- Birmingham Beauty Professionals
- Birmingham Bands & DJs
- Birmingham Florists
- Birmingham Caterers
- Birmingham Cakes & Desserts
- Birmingham Videographers
- Birmingham Bar Services & Beverages
- Birmingham Officiants
- Birmingham Event Extras