Jovial Planning and Coordination

•Ratings include Zola and Google reviews

Service levels: Day-of coordination/wedding management

Team size: 1 – 2

About Jovial Planning and Coordination

Jovial Planning and Coordination

Owner + Lead Planner

Hi, I’m Ally — owner of Jovial Planning & Coordination 🤍 I specialize in day-of coordination with setup and cleanup included, so you can walk into your wedding fully set and leave without lifting a finger. In the weeks leading up, I organize your details, build your timeline, and connect with your vendors so everything runs smoothly. On the day of, I manage logistics, handle any issues, and keep things on track so you can be fully present and actually enjoy your wedding.

What sets me apart is that I don’t just manage your timeline — I take ownership of your entire wedding day. Setup and cleanup are included, so your family and friends aren’t working your wedding. I’m proactive, organized, and experienced with a wide range of St. Louis and St. Charles venues, which allows me to anticipate issues and solve them quickly. My couples consistently say they felt calm, supported, and completely taken care of — and that’s always the goal.

In three words: Efficient, Organized, Reassuring

Best of Zola 2026

Services by planning level

Service included in starting price
Service available for an extra cost
Elopement / microweddingDay-of coordination / wedding management
Description

An elevated full-service Micro-Wedding & Elopement Planning experience, handling every detail from vendor coordination to on-the-day execution. Designed for intimate celebrations, this service ensures a seamless, personalized, and unforgettable wedding within 100 miles of St. Louis. Also available for destination micro-weddings and elopements, with pricing determined by location and travel requirements.

Contrary to the name, my day-of coordination actually begins about six weeks before your wedding. I work closely with you to finalize timelines, confirm vendor details, and troubleshoot any last-minute issues. On your wedding day, I’m your go-to person — managing vendors, overseeing setup, and making sure everything runs according to plan. I handle any unexpected hiccups so you and your loved ones can focus on enjoying every moment.

Planning begins6 Months out3 Months out
Event Styling & Design
Vendor Management
Accommodation Coordination
Final Venue Walkthrough
Timeline Creation & Management
Onsite Event Management
Budget Planning
Contract Review
Venue Recommendations
Venue Visits
Vendor Selection
RSVP Tracking
Transportation Coordination
PricingStarts at $3,000Starts at $1,400

Reviews

Write a review
Rating: 5.0

5.0 out of 5

23 reviews

  • KO

    Kacey O.

    Rating: 5
    •Zola
    •Oct 1

    Ally is amazing!!

    Ally was our day of coordinator for our Sept. 2026 wedding at the Marquee at New Town. She is so easy to work with - responsive, informative, caring and organized. She made our wedding day truly seamless and I did not have to worry about a single detail. I simply showed up and got to enjoy the day! I cannot recommend working with Ally enough!

    Ally Kerr•Oct 5, 2026

    Thank you so much for your sweet review! You guys had the most amazing wedding in spite of the insane heat wave. I loved being a part of it!

  • LM

    Lindsay M.

    Rating: 5
    •Zola
    •Sep 23, 2026

    Amazing Planner and Coordinator

    We absolutely love working with Ally! As a wedding coordinator, she is organized, professional, and wonderful to work with from start to finish. She does an amazing job keeping all the moving pieces of a wedding day on track while making sure the couple can relax and enjoy their day. From a venue perspective, having a coordinator who communicates well, pays attention to the details, and works seamlessly with the venue and other vendors makes such a difference—and Ally does exactly that. We always know our couples are in great hands when she is coordinating at The Marquee at New Town. We look forward to working many more weddings together!

  • MR

    Madison R.

    Rating: 5
    •Zola
    •Jun 23, 2026

    Best Choice Ever

    I was on the fence about getting a day of coordinator and had a call with Ally and loved her and it was the best decision ever. She was amazing with needing a pretty big hair and makeup schedule change. She made everything day of run smooth and made a rain plan without me knowing (because it would stress me out). Absolutely amazing!

    Ally Kerr•Jun 24, 2026

    Thank you so much for the sweet review! I’m so glad we connected and that I could help make your wedding day feel easy, calm, and enjoyable. It was such a joy being part of your day! 🤍

  • AM

    Allison M.

    Rating: 5
    •Zola
    •May 31, 2026

    Wonderful and effective coordinator

    Ally was vital to keeping the wedding day running smoothly. She was calm throughout the chaos of the wedding day, working with a variety of personalities and efficiently handli each situation that arose. I would highly recommend her as a wedding coordinator.

    Ally Kerr•Jun 24, 2026

    Allison, thank you so much for your kind words! It was such a pleasure being part of your wedding day. I’m so grateful you trusted me with such an important day and I truly appreciate the recommendation.

  • HT

    Hallie T.

    Rating: 5
    •Zola
    •Apr 27, 2026

    Thank you!

    Working with Jovial Planning and Coordination was one of the best decisions we made for our wedding. From our first conversation, Ally showed they knew wedding planning and cared about getting the details right. She created a timeline that kept everything running smoothly and made sure our DJ and caterer stayed on track throughout the day. Her communication was so easy and friendly, which took a lot of stress off our shoulders during the planning process.

    Ally Kerr•Jun 24, 2026

    Hallie, thank you so much for taking the time to leave such a sweet review! I loved getting to be part of your wedding day and making sure all of the behind-the-scenes details stayed organized and on track. I’m so happy the communication and timeline helped take some of the stress off during such an exciting season. Wishing you both the very best! 🤍

A wedding planner supports the big picture from the start—budgeting, vendor selection, design direction, and guiding decisions throughout the planning journey. A wedding coordinator steps in closer to the date to bring everything together. You’ve done the planning; I ensure it’s executed beautifully. I confirm logistics, manage your timeline, oversee setup, cue key moments, and handle surprises behind the scenes so you can be fully present and truly enjoy your celebration.
Jovial Planning & Coordination offers clear, straightforward pricing. Comprehensive Coordination is $1,200 and includes planning meetings, timeline creation and management, vendor communication, a venue walkthrough or rehearsal option, and full day-of coordination. Premium Coordination is $1,400 and adds setup, cleanup, rehearsal coordination, and expanded vendor support. Both are designed to give you peace of mind and a smoothly run, joy-filled day. Visit jovialeventco.com/day-of-pkg for more information on pricing.
Absolutely! This is your wedding — I’m here to step in during the final stretch, bring your plans to life, and make sure everything runs smoothly. Whether you want to stay hands-on or hand the logistics over so you can be fully present, I tailor my approach to your preferred level of involvement while I manage the details behind the scenes.
You’ll have me as your dedicated coordinator, managing every detail of your wedding day so you can fully relax and enjoy the celebration. For larger guest counts or weddings with extensive setup or cleanup, I bring in trusted assistants to ensure everything runs seamlessly — no detail overlooked, no stress for you.
Absolutely! I coordinate directly with your family, bridal party, and anyone involved in the ceremony and reception. Everyone will know exactly where to be and when, so you don’t have to worry about chasing down anyone.
Yes! I love helping couples bring their personal touches and unique traditions to life. Real or completely made up, I’ll make sure your special moment is executed smoothly and memorably.
I arrive early enough to oversee setup, check in with vendors, and make sure every detail is in place before your guests arrive. We talk specifically about your wedding and make a plan for timing during the preparation process.

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