Beauty by Pace

•Ratings include Zola and Google reviews

Beauty services

Prices start at $300 per person

Styles: Classic, Natural, Romantic


About Beauty by Pace

Beauty by Pace

Beauty Professional

Hi, I am Pace, a makeup artist based in Bay Area since 2015. During the years, I have taken hair and makeup advanced classes in Taiwan, Hong Kong, and Los Angeles. Also, I have participated in more than 10 pageants such as Miss Asian Global, Miss San Francisco, Miss Singtao, etc. Besides the pageants, bridal makeup and hair do is my one of my favorites and main works! Bridal makeup requires ingenious techniques, to reveal the most beautiful side of the bride. I believe, everyone is beautiful, just need the perfect amount of makeup to arouse that inner beauty from within. Let's work together, to turn your brides’ vision into reality.


Services

Service categories

  • Hair
  • Makeup
  • Styling

Services & specialties

  • Available for touch-ups (hourly)
  • Pre-wedding beauty prep
  • Hair trials
  • Updos
  • Makeup trials

Specialty styles

  • Classic
  • Natural
  • Romantic

Trial is not necessary but I recommend to have a trial before your big day! A trial gives us an opportunity to communicate on what type of makeup and hair styles you want and fit for your wedding day. Trial usually takes about 3-4 hours to try out different styles. To prepare for trial: do your normal skin care routine(no makeup) and wear light colored top which may show your neck and shoulders similar to your wedding dress. Feel free to bring any makeup products if you have allergies or sensitive skin. Last but not least, prepare your wedding dress photos and the prefer look of what you want.
The date of services will be only reserved with the signed agreement and deposit.
Yes, we are able to work on- site but travel fee may apply depending on the location. For trial, we recommend doing it in our studio since we have lighting, high chair, mirror and accessory ready. On wedding day, we can come to where you are getting ready. Feel free to contact us for detail information.

Reviews

Write a review
Rating: 5.0

5.0 out of 5

14 reviews

  • G

    Geena

    Rating: 5
    •Google
    •Sep 10, 2026

    I chose Pace for my wedding hair and makeup because of her natural aesthetic and reasonable pricing compared to other San Francisco artists. I highly recommend booking her for the entire day (10 hour package) if it's within your budget! I wanted this because SF is so windy and temperature can be so unpredictable. She and her assistant, Anna, styled me and three members of my bridal party in just 3 to 3.5 hours for hair and makeup for all. They arrived right on time, were flexible setting up at our unique Airbnb, and made everyone look phenomenal. During our trial, Pace patiently worked through two different updo styles as well as my makeup. I felt that something was not 100% with my final trial look by the end of the 3 hours, though. After the trial, I did more research and sent Pace my personal color analysis, and she adapted to it seamlessly. I was nervous changing things up without another trial, but I didn't want to do another trial. My wedding day look turned out quite different from the trial, but I loved it SO much. It was perfect. I am so grateful for Pace's flexibility with me and artistry--though looking back, I should have done more research before the trial! Because I booked her for full-day coverage, we also planned a hairstyle change. Even though we hadn't practiced that hair style (our 3 hour trial time wasn't able to fit it), she transitioned my hair from a full updo to a stunning half-up, half-down style in just 20 minutes on the day of the wedding. Pace stayed by my side the entire day (from 9:00 AM to 7:00 PM), ensuring my hair was always perfect for photos. She fluffed and straightened my dress right before I walked down the aisle, touched up my makeup, and even gave my husband a quick touch-up before the ceremony. She traveled with us everywhere, including driving out to our airbnb, first-look location, and venue. If you are wondering about longevity of the look: our after-party went until 4:00 AM, and my makeup and lashes did not budge. While my curls naturally softened from hours of dancing and jumping, my face remained completely flawless! Thank you so much, Pace!

  • WL

    Wendy Lee

    Rating: 5
    •Google
    •Aug 23, 2026

    Pace and her associate, Anna, were extremely great to work with. Pace was communicative, efficient, and stuck to the day-of schedule with time to spare. Everyone's looks turned out beautiful, and she could even make very thick hair stay up for 10+ hours. Definitely would recommend!

  • AY

    Anne Ye

    Rating: 5
    •Google
    •Aug 2, 2026

    Pace did absolutely amazing work as my wedding makeup and hair stylist. She was patient, experienced, and responsive, and despite my lack of experience with makeup or hair styling, she made me feel instantly comfortable and relaxed. I wanted a very natural, minimalist look, and Pace answered all of my questions and let me set the pace at my trial, starting with a light touch and letting me decide whether to add more. I'm self-conscious about my freckles, and she managed to hide them all while keeping a clean, fresh-faced look. On the day of the wedding, she and her team were punctual, organized, and prepared. I was quite anxious and overstimulated by that point, and I was so grateful to have Pace's incredibly soothing and calm presence by my side the entire day. She made me look and feel beautiful (even helping to cover a last-minute eczema flare-up on my back), and most importantly, she made me feel cared for and supported on what was a very happy, but also overwhelming, day. I highly recommend her - she's truly phenomenal. (Also, side note: she has experience with traditional Chinese hairstyles as well, which was very useful, as we did both a Chinese tea ceremony and a Western style ceremony.)

  • MF

    Mariel Fernandes

    Rating: 5
    •Google
    •Jun 4, 2026

    Pace and her assistant made me, my bridesmaids and my mom look so beautiful during my wedding day! She is very patient and listens to any kind of changes or services you want done with your makeup. Her energy is very calming and she is attentive to what you want. I highly recommend her!!

  • SC

    Sammi C

    Rating: 5
    •Google
    •Jun 1, 2026

    Pace is incredibly professional and talented. She was responsible for both my makeup and hair styling for my wedding, and I couldn't be happier with the results. Before the event, I shared my ideas and preferences with her, and she took the time to understand exactly what I was looking for. She then designed a makeup and hairstyle look that perfectly matched my vision and executed it flawlessly. The final result exceeded my expectations and made me feel confident and beautiful throughout the day. I highly recommend Pace to anyone looking for a skilled and professional makeup and hair artist. I would absolutely love to work with her again in the future!