The Best Wedding Florists in Goodland, FL

The Best Wedding Florists in Goodland, FL

How do we sort results, including Sponsored Ads and personalized results?


98 Wedding Florists in Goodland, FL

Available on September 13, 2026
Quick responder
Noble & Wild Florals 

4.8

  • Starts at $3,000
  • Serves Goodland, FL

At Noble & Wild Florals, we specialize in bespoke wedding floral designs that beautifully reflect your love story. Serving Florida and beyond, we craft modern, artful arrangements that blend luxury, creativity, and personalized attention to detail. From romantic bouquets to breathtaking ceremony arches, every bloom is carefully selected to match your vision. Our full-service offerings include floral installations, reception décor, and even premium rentals such as vases, arches, and candles to elevate your celebration.

Noble & Wild Florals provided amazing floral arrangements for our wedding day. The communication with the owner was great - she was on top of everything and made sure the flowers were exactly where we wanted them, even when we had to change the ceremony location from the church to the venue at the last minute. The quality of their work was outstanding, and the flowers had a beautiful, sweet honey smell. I couldn't have asked for more - they truly brought my vision to life in the most beautiful way. I highly recommend Noble & Wild Florals to any couple looking for an exceptional florist for their special day.
Ethel P., 11 days ago
Quick responder
Stars Align Flower Company 

5.0

  • Serves Goodland, FL

At Stars Align Flower Company, we specialize in lush, artfully curated floral designs for weddings, elopements, and intimate gatherings. Our signature style blends vibrant color, organic texture, and thoughtful composition to create unforgettable environments. Floral design is a collaborative process—and we’re with you every step of the way. From high-impact installations that leave a lasting impression to the subtle, soulful details that make your celebration feel truly personal, every element is designed with care, creativity, and intention. Let’s bring your vision to life—beautifully.

Awarded Best of Zola
I have had the pleasure of working with Rachel several times now and each time I am more and more impressed. She is so kind and easy to work with. She goes above and beyond for her clients. She is so creative and I love her style of arranging flowers. I highly recommend working with her for all your flower needs.
Ashlie Smith, 4 years ago
GemHidden gem
West and Rock Designs 

5.0

  • Starts at $4,000
  • Serves Goodland, FL

West & Rock specialized in modern florals + specialty rentals for custom events & celebrations. With a floral take that is modern and organic, romantic and bohemian inspired. From your ceremony arch to an overhead table floral arrangement taking your inspiration and bringing it to life.

Working with Brittany at West and Rock was an absolute dream! From our very first consultation call, she truly listened to my vision and made every single detail come to life. I was so impressed by how she took my inspiration images and matched them perfectly with real floral examples—she totally got my style from the start. Not only is she incredibly talented, but she was also so helpful and flexible in working within my budget without sacrificing the look I was going for. The florals were beyond what I imagined—completely stunning. I’m so grateful for her creativity, professionalism, and care throughout the whole process. Highly, highly recommend!
Jamie G., 6 months ago
Quick responder
Something Borrowed Blooms 

4.9

  • Starts at $250
  • Serves Goodland, FL

Thousands of brides across the United States and Canada have trusted Something Borrowed Blooms to provide the perfect flowers for their wedding day. We offer brides the expensive peonies, delicate ranunculus, out-of-season anemones, and the ever-impossible-to-find-magnolia — all at a fraction of the cost.

Awarded Best of Zola
We used Something Borrowed Blooms for part of our ceremony and reception florals, and I can’t say enough good things about the experience! We chose the Jane collection floral meadows and added in some real colorful stems to match our theme—and the result was absolutely stunning. You would never know the base florals were faux! The entire process was incredibly seamless. Receiving, setting up, and returning the flowers was so much easier than I ever expected. Everything arrived beautifully packaged and ready to go, and it made decorating our space so stress-free. For any brides considering faux florals—do it! This was such an affordable, elegant, and easy option. I would highly, highly recommend Something Borrowed Blooms to anyone looking for gorgeous florals without the fuss.
Lindsey N., 8 months ago
Quick responder
Flower Moxie – Do-It-Yourself Wedding Flowers 

4.9

  • Starts at $350
  • Serves Goodland, FL

In 2013, 8-year wedding veteran Amy McCord Jones realizes she wouldn't be able to afford to hire her own floral services if she was a bride. Then, Amy discovers that there is basically zero help available for DIY brides. No flower recipes. No instructions. No access to florist-grade blooms. Rude. So she launches Flower Moxie! Flower Moxie remains a humble, tucked-away small business out of Oklahoma City. We don’t zoom around on scooters in some fancy high-rise. We stock an average kitchen with canned wine and Aldi chips and listen to true crime podcasts while photographing curvy ranunculus. Join us. There’s cake, hugs, and acceptance here.

Awarded Best of Zola
This was such an amazing service! I had the pleasure of video chatting with Alexa, and she truly brought every part of my floral vision to life. We explored different flower options together, dissected my Pinterest board, and she helped me craft pure magic—all within my budget. The custom recipes she created were incredibly helpful and gave me the perfect guidance to DIY the flowers of my dreams. Here are some pictures of my bouquet, my bridesmaids’ bouquets, and the ceremony/reception arrangements. I couldn’t recommend Flower Moxie enough—and fingers crossed you get the amazing Alexa to help make your flower dreams come true too!
Maddy P., 8 months ago
TrendlineTrending
The Faux Bouquets 

5.0

  • Starts at $175
  • Serves Goodland, FL

Believe it or not, we often have people ask if our pictures throughout our website are showing a mix of fresh and faux and…no they aren’t! Although fresh florals are pretty, we are totally in love with poser-blooms all the way here and that’s what we design 100% of our orders with.

Awarded Best of Zola
I’m so glad we went with the Faux Bouquets for our wedding florals. Everything was beautiful and nobody believed me when I said they weren’t live flowers. If you are worried about how they will look, DONT be!!! There is a great variety of flowers on their website and I am so happy with how everything turned out. If you are renting flowers, the return process is SO easy!
Camryn K., 2 years ago
Quick responder
Wood & Word Blooms, sola wood floral designs (faux not fresh) 

5.0

  • Starts at $1,500
  • Serves Goodland, FL
  • Offer

🌹 WE ARE NOT FRESH FLOWER FLORISTS. WE WORK WITH WOOD & FAUX FLOWERS. PLEASE ACKNOWLEDGE THIS IN YOUR REPLY. 🌹 Wood & Word Blooms is run by a Jen Angle, former teacher of 20+ years and specializes in using hand-painted wood flowers along with a faux, dried and preserved florals (nothing fresh here) to bring your wedding vision to life not just for that one glorious day but forever. Besides designing for you, I also offer DIY Wood Flower Experiences to create your wedding florals alongside me in person or virtually and 1:1 sessions to help DIY brides learn to do it themselves.

Awarded Best of Zola
Jen did a fantastic job with all my florals for my wedding!! She did all our bouquets and boutonnieres for the day, along with mini vases for our centerpieces! She was a dream to work with and bought my Pinterest board dreams to life. The quality of the flowers are amazing and I can’t wait to have them for the rest of my life!! Thank you, Jen!!
The M., 2 months ago
TrendlineTrending
Events By Paradise: Palm Beach 

4.6

  • Starts at $700
  • Serves Goodland, FL

Award-winning bespoke floral design & decor studio serving Palm Beach, Central Florida and the Treasure Coast. White glove event planning by experienced, certified planners and day of coordinators. Linen and structure rentals, custom lighting solutions and more. Recognized by LuxLife Magazine as 2023’s Best Boutique Floral Studio and Most Client-Focused Floral Studio.

Awarded Best of Zola
Events By Paradise: Palm Beach provided the most beautiful florals for our wedding day. From our first interaction, the team was incredibly professional, friendly, and responsive. They listened closely to our vision and created stunning, unique floral designs that exceeded our expectations. The quality of their work was exceptional, and the value they provided was unmatched. We were thrilled with the end result, and our guests raved about the gorgeous flowers that truly brought our wedding to life. We highly recommend Events By Paradise: Palm Beach to any couple planning their special day.
Cortney, 8 months ago
Quick responder
Ideal Events 

5.0

  • Starts at $1,000
  • Serves Goodland, FL
  • Offer

It’s not just flowers , it’s how they make you feel ! Family owned - personable - European aesthetics- powered by IDEAL EVENTS , so it’s more than just flowers , it’s full decor experience of elevating your space with your vision and budget in mind . Based in Treasure Coast , spouses Arnold & Svetlana making couples wedding dreams come true one event at a time all over Florida state , with over 150 weddings planned and executed , we have seen it all and lived through every circumstance, so you can rely on us to be honest, realistic , transparent, personable and deliver a stunning set up with respect to your budget ! Because WE CARE!

They made every detail of our wedding day look magical. I really love their creativity and the way like coordinate everything.
Shirlley O., 2 months ago
TrendlineTrending
Avenue Design Studio 

4.9

  • Starts at $1,500
  • Serves Goodland, FL
  • Offer

Avenue Design Studio is a travel wedding and special event florist, based in the Florida Panhandle and cover the entire East Coast! We have brought beautiful arrangements to our brides since 2015 and are looking forward to continued success in helping our couples make beautiful memories.

Awarded Best of Zola
Working with Avenue Design Studio was such a pleasure! While florals were important to me, I didn’t feel the need to be heavily involved, and their team made the process so easy. They truly listened to my vision, allowed for updates as my plans evolved, and then took care of everything from there. They were incredibly helpful in working within my budget, creatively repurposing ceremony florals for the reception tables, which made the whole evening feel cohesive and elegant. I appreciated their attention to detail, like including flowers I love (amaranthus) and avoiding ones I don’t (baby’s breath). Their ability to travel and stay all day to assist with setup was such a bonus. Highly recommend Avenue Design Studio!
Alaina M., a year ago
Quick responder
Black Diamond Weddings 

5.0

  • Starts at $300
  • Serves Goodland, FL

Hi! We offer both full service and a la carte wedding flowers, as well as wedding flower rentals for arches and centerpieces. To get started, our website has a link to a form to fill out your general information and select the items you're interested in. Once you fill out the form, we will send you a pricing guide.

Floral Artistry Co. was a dream to work with for our wedding. Their communication was clear and understandable throughout the planning process, making it easy for us to communicate our vision. The end result was truly stunning - their floral arrangements were gorgeous and elevated the entire look and feel of our special day. The flowers they provided made it the best day with the most beautiful blooms we could have imagined. We are so grateful to the Floral Artistry team for helping to make our wedding day truly unforgettable.
Hope, 6 months ago
Quick responder
Bloom Culture: Do-it-yourself Wedding Flowers 

4.9

  • Serves Goodland, FL

Bloom Culture helps couples DIY their wedding flowers with confidence — even if you’ve never arranged flowers before. We ship wholesale flowers to your door and provide a full plan that shows you what to order, how much you need, and how to put everything together. You’ll know exactly how many stems go into each bouquet, centerpiece, boutonniere — and how to assemble them step-by-step. Choose one of our DIY flower kits or get a custom plan based on your colors, style, and budget.

Awarded Best of Zola
The flowers (on our order) came in large boxes, but they were not labeled, so it took a minute to get the flowers both identified and properly set up. To be fair we were warned about the process, but not about the length of time due to our inexperience. As a note, it took my fiancé 5 hours to process the flowers when first receiving them. I also did not have any updates from them from the time I ordered till they were being shipped. They were beyond more affordable compared to other florists, and the flowers arrived alive and in good spirits. We were able to keep the flowers alive for over four days!! Many of the flowers that we chose did not have specific instructions, so we had to follow the general reference for the flowers and hope for the best. Additionally, some of the flowers that we wanted were not in stock, and they were replaced for us with substitutes but were not notified until we had all of the flowers already delivered to us. Also, as a note, bloom culture uses third party sellers for their flowers, so the quality may vary depending on location. Our flowers were in good condition, and the company we had clearly took good care of the flowers prior to delivering them to us. Would we do it again? Probably not, but it made for good laughs and bonding time and we have stories to tell from it!
Hannah H., 2 months ago
TrendlineTrending
Bupp Woodworks & Designs - Flower Preservation 

5.0

  • Serves Goodland, FL
  • Offer

We offer professional flower preservation services so you can cherish your wedding bouquet flowers forever! Accepting fresh, dried, and artificial bouquets from across the USA. Offering over 40 different keepsake options for every budget and style including: •ring holders •necklaces •bookmarks •ornaments •jewelry dishes •vanity trays •coasters •candle holders •wine stoppers •pyramids •cubes •gemstones •bookends •large floral blocks •hexagons •arches •wall hangings •wood shadowboxes •large wood serving trays •clear acrylic serving trays •river tables and custom heirloom furniture. Book your spot today!

I trusted Bupp Woodworks with my wedding bouquet preservation and I’m so glad I did! They were very communicative on how to safely send my bouquet to them and kept me informed of where my flowers were in the process. I genuinely felt they were very respectful of the fact they were handling my irreplaceable keepsake. Everything I received back was so beautiful and will be cherished for a long time!
Lex T., 8 months ago
Quick responder
Pick A Bloom-Preserved & Dried Florist-Shipped Nationwide 

5.0

  • Serves Goodland, FL

Pick a Bloom was founded on love and laughter in small-town Surry, Virginia by us, a mother daughter duo, who wanted to see our vision of fresh flower alternatives bloom to life. We work primarily with 100% REAL preserved and dried flowers and foliage.

Awarded Best of Zola
We hired Paula and Samantha pretty down to the wire of our wedding, but they immediately jumped in! We contacted them on Friday, and they had our proposal ready by Monday! Our flowers fit our vibe perfectly: I wanted something to pull from the venue's brick, but not look too "autumny" for our January wedding, and they nailed it! They look and feel like "regular" flowers, but they'll last forever and have so far held up perfectly! We're gifting a number of our pieces to our mothers and grandmothers as keepsakes from our amazing day, while saving the rest to display around our house! We're so happy to have such beautiful mementoes to remember it by!
Hayley S., a year ago
GemHidden gem
Cherish Your Vows Florals 

5.0

  • Starts at $2,000
  • Serves Goodland, FL

Being the visionary behind Cherish Your Vows, offering comprehensive wedding services as a florist, event planner, and officiant. With over 100 5-star reviews and featured on top websites, she brings dreams to life. Each event is treated with utmost care, ensuring every detail, from florals to logistics, exceeds expectations. For Lisa, Cherish Your Vows is a lifelong dream fulfilled, where creativity meets unwavering dedication to crafting unforgettable moments of love and celebration. We are proud to Announce our new location in the Keys in Marathon from Key Largo to Key West. We have 4 locations... Check us out on site Cherish Your Vows.

Awarded Best of Zola
Lisa is an artist and book her today we did different themes for each part of. The wedding. We love Jason and Lisa
MVC, 2 years ago
Quick responder
Ana Floral Studio 

5.0

  • Starts at $500
  • Serves Goodland, FL

At Ana Floral Studio, we believe that every wedding is a unique story waiting to be told. Our passion lies in transforming your special day into an unforgettable celebration through thoughtful and elegant floral designs. From ceremony spaces to reception decor, we focus on creating an atmosphere that reflects your vision, style, and personality. Let us bring beauty, harmony, and magic to your wedding, ensuring it becomes a cherished memory for you and your guests.

Ana Floral Studio was an absolute pleasure to work with for our wedding. From the very first interaction, their communication was open and responsive, which put us at ease throughout the planning process. The quality of their work was excellent - the bouquets, centerpieces, and other floral arrangements were all absolutely gorgeous and exceeded our expectations. On the day of the wedding, they arrived on time and had everything set up exactly as we had discussed. The flowers were beautiful and really helped bring our vision to life. We couldn't have asked for a better florist, and highly recommend Ana Floral Studio to any couple planning their wedding.
Elizabeth, a year ago
New
Posey Blooms 

5.0

  • Serves Goodland, FL

Posey Blooms is a boutique floral and design studio based in Orlando Florida. We specialize in custom florals, unique design ideas and large and small events. We want to hear all of your ideas and help to make your vision for your day a reality.

Awarded Best of Zola
I booked Posey Blooms for a shoot for one of my couples at the Ringling and the bouquet added so much to the shoot and the design was perfect! Mary was amazing at listening to my needs and making sure this came together in time to make magic for my couple. I can't thank them enough!
Angelika S., a year ago
Quick responder
Anthology On Main | Book Page Flowers 

5.0

  • Starts at $2,500
  • Serves Goodland, FL

Anthology On Main is an alternative paper florist, specializing in flowers handmade from book pages! I handcraft your wedding flowers from the pages of your favorite books, using your favorite flowers (no matter the season) and in your colors that coordinate with your wedding palette. Although my studio is based in Kansas, I ship flowers all over the US. Your flowers will stay beautiful long after your wedding day, with no preservation needed, for meaningful keepsakes that last for decades. Whether you’re planning a full wedding or an intimate elopement, I’ll work with you to bring your vision to life with artistry and meaningful details.

Awarded Best of Zola
Katie was amazing to work with! She helped tailor our flowers to keep within our budget, and they came out AMAZING. I'm so happy I get to keep them as an amazing keepsake. Everyone at the wedding was floored that they were paper and not real. And having quotes from our favorite books to look at all day was just a memorable experience.
Joanna L., 2 months ago
Quick responder
Big Rose Florist 

5.0

  • Starts at $1,000
  • Serves Goodland, FL

Grace loves all things having to do with flowers! The combination between our passion and professionalism with creativity and care for customer service, you can't go wrong! Grace has been in the industry for 12 years and growing steadily.

Grace did my daughters wedding and we couldn't have asked for a better outcome. The centerpieces were exactly what we wanted and more and the arch was just a masterpiece. Grace went above and beyond our expectations. Her staff is kind and knowledgeable and the guests all commented on how beautiful everything was. Thank you, Grace...for making our day even more memorable.
Ginny H., 7 months ago
Quick responder
ASA Events 

4.8

  • Starts at $10,000
  • Serves Goodland, FL

At ASA Events, we believe that every event is a story waiting to be told—a story of love, celebration, and unforgettable memories. Founded by Ashanti Alderman, a passionate event planner and floral designer, our business is rooted in the joy of creating beautiful, one-of-a-kind experiences for our clients. With a deep love for floristry, Ashanti turned her natural talent into a thriving business. What began as a personal endeavor, planning and designing her own wedding, soon blossomed into a sought-after service by friends, family, and clients who recognized her unique ability to transform any space into something truly magical.

Awarded Best of Zola
I had the pleasure of working with ASA events for my destination wedding, and I can’t recommend them enough. From start to finish, Ashanti made the entire process seamless and stress-free. Her communication was top-notch—always prompt, clear, and reassuring. She has an exceptional eye for detail and great taste, which was evident in every aspect of our wedding. Thanks to her, our special day was perfectly planned and exceeded all our expectations. If you’re looking for a wedding planner/event planner/floral designer who will go above and beyond to make your vision come to life, ASA Events is the one to choose!
Elda Jean B., a year ago
Quick responder
Port & Palm Co. 

5.0

  • Serves Goodland, FL

Port & Palm Co. is a South Florida-based floral design studio specializing in refined, romantic florals for weddings and destination events. Led by creative director Jenny Preston, our team crafts bespoke floral experiences that reflect each couple’s unique story. A focus on seasonal blooms, layered textures, and elevated palettes. We bring calm professionalism, clear communication, and an artistic eye to every celebration. Whether you're planning an intimate oceanside ceremony or a grand estate wedding, we tailor every detail to your vision. Thoughtful design. Natural beauty. Seamlessly executed.

Awarded Best of Zola
Jenny brings heart, fun, and magic to what can often feel like a high-pressure, decision-overload process. She took my vision and transformed it into something beyond my imagination, balancing structure with flexibility and navigating changes with ease and humor. The day before my wedding, Jenny led a meaningful and relaxed workshop with the most important women in my life, creating a memorable and sentimental experience while working tirelessly in the background to perfect every detail. When my venue unexpectedly canceled, she went above and beyond to suggest alternative venues. Her expertise in the wedding industry and ability to bring unique visions to life is unmatched. I’m beyond grateful for her dedication, talent, and care. Obsessed is an understatement!
Danielle, a year ago
Quick responder
Event Bliss 

5.0

  • Serves Goodland, FL

Event Bliss is a family owned and operated design studio with over 10 years in the business. We love to create and plan your wedding vision. We offer full, partial and month of planning to pair with your floral and decor. We can source unique rentals and linens to ensure a cohesive design.

Bonnet House has worked with Event Bliss for many years. Emily and her entire team are a delight to work with. They are extremely professional and easy to work with from start to finish. Event Bliss offers a wide rage of services for the couple to choose from. Working with Event Bliss, you are guaranteed that your entire day will run smooth from beginning to end. I highly recommend Event Bliss for your special day!
David Woodin, 5 years ago
TrendlineTrending
Envision It Experience 

5.0

  • Starts at $1,500
  • Serves Goodland, FL

Envision It Experience is a floral and event design company based in Orlando, Florida, specializing in creating breathtaking experiences for weddings, corporate events, and private celebrations. With a focus on elegance, innovation, and personalized design, the company transforms spaces into stunning visual masterpieces. Offering a full range of services, including custom floral arrangements, lavish backdrops, curated furniture rentals, balloon installations, and/or theme-focused decor, Envision It Experience tailors every detail to reflect the client’s unique vision.

Still can’t get over how gorgeous my birthday setup was! Envision It Experience team brought my vision to life effortlessly chic, elegant, and so me. 10/10 recommend for any celebration
Laila, 2 months ago
Quick responder
The Flower Alley 

5.0

  • Starts at $4,000
  • Serves Goodland, FL

Specializing in Wedding Florals & Event Decor + Full Service Event Planning || Day of Details Coordination || Destination Planning At The Flower Alley Events, we strive to make your wedding unique to you - as a couple! We work hard to ensure your wedding day really represents you! We love creating one of a kind weddings, with a love of designing with organic greens + big floral blooms, luxury touches, soft romantic candlelight and a truly authentic feel. We're a family owned business, so we hold our standards high! We only want the absolute best for our wedding couples and families!

Our wedding day was made even more beautiful thanks to the work of The Flower Alley. Every single floral arrangement they created for us took our breath away - from the wedding party bouquets to the ceremony and reception florals, everything was absolutely perfect and exceeded all of our expectations. Leading up to our wedding day, the company was very professional, organized, and great to work with, and we truly appreciate all of their helpful suggestions to maximize our budget and make our vision a reality. We cannot thank The Flower Alley enough for their role in our dream wedding, and we highly recommend them to any couples looking for a talented florist for their special day!
Emily F., a year ago
TrendlineTrending
Evolution Eventos 

5.0

  • Starts at $3,000
  • Serves Goodland, FL

By combining your vision with our expertise and the finest blooms from around the world, we create floral designs that feel personal, meaningful, and unforgettable. From the first sketch to the final petal, we translate your ideas into floral art that reflects who you are as a couple. Let’s create something truly one-of-a-kind, together.

Evolution Eventos was an absolute pleasure to work with for our wedding. Their communication was excellent and they responded quickly to all of our questions and requests. The quality of their work was truly amazing - the floral arrangements they created for our ceremony and reception were absolutely beautiful and exceeded all of our expectations. They provided us with so much inspiration throughout the creative process, and helped us bring our vision for the day to life in a stunning way. We are so grateful to the team at Evolution Eventos for contributing to making our wedding day so special.
Stephanie R., 4 months ago
TrendlineTrending
A Treasured Moment By Martha LLC 

5.0

  • Starts at $1,800
  • Serves Goodland, FL

A Treasured Moment By Martha LLC’ specializes in creating memorable events, from intimate gatherings to grand celebrations. Martha’s commitment to her clients is evident in every project she undertakes, ensuring that each event is unique and unforgettable.

Martha is amazing! She made sure everything was perfect on my special day and I didn't have to worry about anything. She kept everything in line with the timeline and she helped guide me through everything that I needed to do. I deeply appreciate all of her help!!
Krystine, a year ago
Rustic Magic Events 

5.0

  • Starts at $250
  • Serves Goodland, FL

At Rustic Magic Events, we create unforgettable celebrations tailored to your vision. From stunning floral designs to furniture rentals and seamless event coordination, we provide everything you need for your dream wedding or event. Our team blends creativity, charm, and attention to detail to ensure every moment is magical and stress-free. Whether you need breathtaking blooms, unique decor, planning and designing services, we’re here to make your day effortless and extraordinary. Let us bring your story to life with elegance and care—it’s our promise to make every detail unforgettable.

“We have had the pleasure of working with Enelys at our venue, and her work is truly exceptional. Her designs are breathtaking, and she brings a level of attention to detail and care that sets her apart. It’s clear she pours her heart into making her brides happy, creating beautiful, personalized experiences for each couple. She also fosters excellent relationships with vendors and our team, making the planning process seamless and enjoyable for everyone involved. Highly recommend her for anyone seeking a talented, professional, and dedicated event designer!”
Paradise L., a year ago

Location flexible? Discover florists near Goodland, FL