First Look Reports
What's in and what's out? Discover this year's wedding trends in our annual First Look Reports. Each year, we survery thousands of couples getting married to find out what's in and what's out. Get inspired by how couples are planning, budgeting for and throwing their weddings this year.
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2025 Wedding Trends: Zola's First Look Report
List
For our annual First Look Report we surveyed close to 6,000 couples getting married in 2025 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.
2025 Wedding Trends: Zola's First Look Report Data Deep Dive
List
Zola surveyed more than 6,000 couples getting married in 2025 about why, what and how they’re planning for their weddings. Here’s a deeper dive into alllllll of the data.
2024 Wedding Trends: Zola's First Look Report
List
For our annual First Look Report we surveyed close to 7,000 couples getting married in 2024 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.
The First Look Report 2023
Inspiration
Zola’s annual guide to wedding trends and budgets. Here's what's new in 2023...
The Pinterest x Zola 2023 Wedding Trends Report: The Hottest Trends Predicted
List
Pinterest and Zola have teamed up to reveal the biggest emerging wedding trends of 2023.
The First Look Report 2023: Wedding Pro Edition
Advice
Zola surveyed over 4,000 couples on their planning journeys to find out what’s shaping 2023. This report explores how and why these answers matter to wedding professionals.
All First Look Reports articles
The Guide to "Documentary" Style Wedding Photography
Discover the "documentary" wedding photography trend, compare costs vs. content creators, and find the right vendor for your vibe.
The AI Wedding Planning Guide: Best Tools, Budget Prompts & More
Discover how to use AI for wedding planning. Get the best prompts for budgets and timelines, and learn what should remain with a human touch.
2026 Wedding Trends: Zola's First Look Report
We went big for our annual First Look Report, conducting our largest survey ever with over 11,500 couples getting married in 2026. As the most comprehensive look at engaged couples ever published, we’re highlighting this year’s defining wedding trends and what celebrations actually feel like today.
2025 Wedding Trends: Zola's First Look Report
For our annual First Look Report we surveyed close to 6,000 couples getting married in 2025 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.
2025 Wedding Trends: Zola's First Look Report Data Deep Dive
Zola surveyed more than 6,000 couples getting married in 2025 about why, what and how they’re planning for their weddings. Here’s a deeper dive into alllllll of the data.
2024 Wedding Trends: Zola's First Look Report Data Deep Dive
Zola surveyed close to 7,000 couples getting married in 2024 about why, what and how they’re planning for their weddings. Here’s a deeper dive into all of the data.
Expectations vs. Reality: How Social Media
Wedding planning once meant flipping through glossy bridal magazines, but with social media at play, it’s completely evolved. Now, in 2025, wedding inspiration comes courtesy of algorithms, filters, Insta-worthy photo shoots, elaborate TikTok videos, dreamy Pinterest boards and an endless scroll of #WeddingGoals. And while 75% of couples admitted to making wedding choices that were directly inspired by social media, only 3% of couples actually want to have a wedding that screams "designed for online clout." So what does this mean? Couples want real, not reels.
Put a Ring on It: How Couples Approach Engagement Rings
The engagement ring has long been more than a piece of jewelry — it's a cultural artifact, a statement, and a representation of love and commitment. And today, the ring is also of course a social media superstar. Take Selena Gomez for example, who just made waves by announcing her engagement on Instagram, showcasing her stunning one-stone ring front and center. Her post not only celebrated her love story but also highlighted how engagement rings have become iconic symbols for personal storytelling and online celebration.
How Engaged Couples are Reinventing the Wedding Playbook
The wedding playbook is getting a serious – and much-needed – makeover. Gone are the days of cookie-cutter ceremonies, registering for your standard gifts, and the "we've always done it this way" mentality. The new era of weddings is part tradition, part personal rebellion – in the best way.
Zola’s Wedding Etiquette Guide, Based on What Couples Actually Want
Let's get real about wedding etiquette. Nobody wants to be engaged to someone who’s phoning it in with wedding planning. And nobody wants to be the guest who upsets an engaged couple. Here's the scoop on what's totally cool and what's considered a no-go.
2024 Wedding Trends: Zola's First Look Report
For our annual First Look Report we surveyed close to 7,000 couples getting married in 2024 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.
The First Look Report 2023
Zola’s annual guide to wedding trends and budgets. Here's what's new in 2023...
Find even more wedding ideas, inspo, tips, and tricks
We’ve got wedding planning advice on everything from save the dates to wedding cakes.