ICON Event Hall

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Select services venue

The venue will provide the space, plus a few extras.

Full wedding (ceremony and reception) pricing

Starting at $3,000 for off-peak dates, and $8,000 for peak dates

Guest capacity

Up to 300 seated guests

About this venue

With over 14 years of experience, ICON Event Hall is downtown Sioux Falls’ premier wedding and event venue. With several event spaces, we also offer in-house catering, a full liquor license and a variety of services to enhance your planning experience and the experience of your guests. Meet with our event planner to learn more about what we offer and our experience in the industry.

Seated guest capacity

  • 25-300

Venue type

  • Ballrooms, Banquet Halls
  • Urban Locations

Venue setting

  • Covered Outdoor
  • Indoor
402 N Main Ave, Sioux Falls, SD 57104

Our event spaces

Event Hall

Timeless & Elegant Venue Space in Downtown Sioux Falls' Historic John Deere Building.

Located at 402 N Main Ave, our venue hosts weddings, corporate events, private parties, and live concerts. We offer professional planning, on-site catering through Parker's Bistro, full beverage bar, additional audio and lighting rentals, flexible floor plans and full service event staff. Located in the heart of downtown Sioux Falls, ICON is within walking distance of hotels, restaurants, and nightlife."

Guest capacity

25-300 Seated

25-400 Standing

Ideal for

Wedding ceremony, Wedding reception, Rehearsal dinner, Farewell brunch, Cocktail hour, Engagement party, After party, Elopement, Other

Guests often feel this space is

“Warm and cozy”

Included in this room:

- Chandeliers, Bistro Lights and Pillared lights - Tall Ceilings and Windows with Full-Length Curtains. - Hardwood Floors and Quartzite Walls - Flexible Floor Plans - Early Access Decorating - Projector and Screens - Tables, Chairs, Place Settings and Candle Votives - Black or White Table Linens and White Linen Napkins - Basic Event Set Up and Tear Down - Full Service Event Staff - Food Menu Trial - Basic Event Planning and Venue Coordinator - In-House Catering and Full Liquor License

Room cost

$5000 for 5 hour Reception (early venue access included), + $1800 for Ceremony and Private Cocktail Hour (additional 1.5 hours) + $500 per additional hour + Food and Beverage Minimums

The Gastropub

Our Gastropub is an artistic bar, restaurant and versatile events venue. Located in a renovated John Deere Warehouse.

This space is an industrial and urban styled space, with large capacity, a 360 degree bar, a connected and covered patio, a large stage and eclectic art and furniture.

Guest capacity

50-250 Seated

50-700 Standing

Ideal for

Wedding ceremony, Wedding reception, Rehearsal dinner, Wedding shower, Welcome party, Farewell brunch, Couples luncheon, Baraat, Cocktail hour, Engagement party, After party, Elopement, Other

Guests often feel this space is

“Surprised and delighted”

Included in this room:

- Disco Ball, Light Fixtures & Customizable Up-Lights - Large Stage w/ Audio Rental Options - Covered Patio - 360 Bar - Existing & Additional Furniture Options - Flexible Floor Plans - Early Access Decorating - Projector & Large Screen - Tables, Chairs, Place Settings & Votives - Black or White Table Linens & White Linen Napkins - Basic Event Set Up & Tear Down - Full Service Event Staff - Food Menu Trial - Basic Event Planner & Venue Coordinator - In-House Catering & Liquor License

Room cost

$5000 5-hour Reception (early venue access) + $500 per additional hour + Food and Beverage Minimums

Annex + Loft

Our Hidden Gem - The Most Intimate Dining Space with Furnished Loft.

This space features a versatile space perfect for intimate ceremonies and/or receptions, rehearsal dinners, welcome or after parties, bridal showers and used as our wedding party suite. Limited availability to consider.

Guest capacity

5-60 Seated

5-100 Standing

Ideal for

Wedding ceremony, Wedding reception, Rehearsal dinner, Wedding shower, Welcome party, Farewell brunch, Couples luncheon, Cocktail hour, Engagement party, After party, Elopement

Guests often feel this space is

“Luxurious and chic”

Included in this room:

- Bistro Lighting and Chandeliers - Furnished Loft - Tables, Chairs, Place Settings and Candle Votives - Black or White Table Linens and White Linen Napkins - Hardwood Floors and Quartzite Walls - Basic Event Planning - Flexible Floor Plans - Venue Coordinator - Early Access Decorating - Full Service Event Staff

Room cost

$150 per hour (3-Hour Minimum) + Food and Beverage Minimums

Event Hall

Timeless & Elegant Venue Space in Downtown Sioux Falls' Historic John Deere Building.

Located at 402 N Main Ave, our venue hosts weddings, corporate events, private parties, and live concerts. We offer professional planning, on-site catering through Parker's Bistro, full beverage bar, additional audio and lighting rentals, flexible floor plans and full service event staff. Located in the heart of downtown Sioux Falls, ICON is within walking distance of hotels, restaurants, and nightlife."

Guest capacity

25-300 Seated

25-400 Standing

Ideal for

Wedding ceremony, Wedding reception, Rehearsal dinner, Farewell brunch, Cocktail hour, Engagement party, After party, Elopement, Other

Guests often feel this space is

“Warm and cozy”

Included in this room:

- Chandeliers, Bistro Lights and Pillared lights - Tall Ceilings and Windows with Full-Length Curtains. - Hardwood Floors and Quartzite Walls - Flexible Floor Plans - Early Access Decorating - Projector and Screens - Tables, Chairs, Place Settings and Candle Votives - Black or White Table Linens and White Linen Napkins - Basic Event Set Up and Tear Down - Full Service Event Staff - Food Menu Trial - Basic Event Planning and Venue Coordinator - In-House Catering and Full Liquor License

Room cost

$5000 for 5 hour Reception (early venue access included), + $1800 for Ceremony and Private Cocktail Hour (additional 1.5 hours) + $500 per additional hour + Food and Beverage Minimums

The Gastropub

Our Gastropub is an artistic bar, restaurant and versatile events venue. Located in a renovated John Deere Warehouse.

This space is an industrial and urban styled space, with large capacity, a 360 degree bar, a connected and covered patio, a large stage and eclectic art and furniture.

Guest capacity

50-250 Seated

50-700 Standing

Ideal for

Wedding ceremony, Wedding reception, Rehearsal dinner, Wedding shower, Welcome party, Farewell brunch, Couples luncheon, Baraat, Cocktail hour, Engagement party, After party, Elopement, Other

Guests often feel this space is

“Surprised and delighted”

Included in this room:

- Disco Ball, Light Fixtures & Customizable Up-Lights - Large Stage w/ Audio Rental Options - Covered Patio - 360 Bar - Existing & Additional Furniture Options - Flexible Floor Plans - Early Access Decorating - Projector & Large Screen - Tables, Chairs, Place Settings & Votives - Black or White Table Linens & White Linen Napkins - Basic Event Set Up & Tear Down - Full Service Event Staff - Food Menu Trial - Basic Event Planner & Venue Coordinator - In-House Catering & Liquor License

Room cost

$5000 5-hour Reception (early venue access) + $500 per additional hour + Food and Beverage Minimums

Annex + Loft

Our Hidden Gem - The Most Intimate Dining Space with Furnished Loft.

This space features a versatile space perfect for intimate ceremonies and/or receptions, rehearsal dinners, welcome or after parties, bridal showers and used as our wedding party suite. Limited availability to consider.

Guest capacity

5-60 Seated

5-100 Standing

Ideal for

Wedding ceremony, Wedding reception, Rehearsal dinner, Wedding shower, Welcome party, Farewell brunch, Couples luncheon, Cocktail hour, Engagement party, After party, Elopement

Guests often feel this space is

“Luxurious and chic”

Included in this room:

- Bistro Lighting and Chandeliers - Furnished Loft - Tables, Chairs, Place Settings and Candle Votives - Black or White Table Linens and White Linen Napkins - Hardwood Floors and Quartzite Walls - Basic Event Planning - Flexible Floor Plans - Venue Coordinator - Early Access Decorating - Full Service Event Staff

Room cost

$150 per hour (3-Hour Minimum) + Food and Beverage Minimums

Available services that can be provided by ICON Event Hall

Services & amenities

  • Bar services
  • Catering services
  • Clean up
  • Dressing room / Bridal Suite
  • Event coordinator
  • Event rentals
  • Event staff
  • Liability insurance
  • Lighting/Sound
  • On-site accommodations
  • Pet friendly
  • Service staff
  • Set up
  • Wheelchair accessible
  • Wifi

Transportation & access

  • Self parking - free
  • Self parking - paid
  • Wheelchair accessible

Rentals

  • Barware
  • Chiavari Chairs
  • China
  • Flatware
  • Glassware
  • Lighting
  • Linens
  • Sound / AV
  • Standard Chairs

Reviews

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The room rental may fluctuate due to guest count and event date, but will always include: Early access to the venue for set up. 5 hours for the event (upon guest arrival) set up and tear down of ICON provided or added rentals tear down assistance at the end of your event general planning (creation of timeline, floor plan, food and beverage arrangements) event management and staffing during the event assortment of tables (round, rectangle or cocktail) black banquet chairs black or white table linens (up to a specified number) white linen napkins water glasses, plates, silverware.
Yes! You can host your ceremony with us too! We charge a ceremony fee which includes an additional 1.5 hours on to your 5-hour rental agreement. This totals 6.5 hours for your event. This does not include the time it takes to set up the space prior to your event. You can start your ceremony anytime between 12pm and 3:00pm. We typically plan for 30 minutes in our Event Hall for the ceremony and a 1-hour cocktail hour in our restaurant and bar, DaDa Gastropub. ICON staff and hired vendors will “flip” the Event Hall for the reception during this cocktail hour. 
ICON staff will set up anything included in your rental agreement or owned/rented through ICON. (tables, chairs, glassware, dishware, silverware, ICON linens, ICON napkins, ICON décor, etc.) We will also tear down these items at the end of your event, along with your items, so you don’t have to worry about doing anything that night. We allow pick up of all client décor/items the following BUSINESS DAY (Saturday at 9am for Friday weddings and Tuesday or Wednesday at scheduled time) NOTE: This is INCLUDED in your Room Rental for Weddings.
ICON will provide a general planner prior to your event that will tour the space with you, explain all rentals, required and optional service fees and explain the contract.  ICON Planner will draw up invoices, personalized floor maps, create the venue timeline and the Banquet Event Order (BEO).  ICON Planner will take payments, answer questions, offer suggestions and guidance throughout the planning period. We also offer one complimentary food tasting 1-2 months out from your scheduled date. NOTE: This service is not considered a Day-Of Coordinator and does not include additional services such as Day-Of decorating.
ICON's Day-of Decorator will set up any table décor that is not owned or rented by ICON. For example: centerpieces, pictures, candles, dessert table/gift/guestbook décor, bar or buffet décor, etc. This is REQUIRED if you are having a ceremony with ICON as they are needed for the time it takes to flip the Event Hall space from ceremony to reception - unless you have hired an outside coordinator or decorator.
ICON will open the venue at 9am. Our goal is for our initial portion of set up (tables, chairs and linens OR ceremony chairs) to be completed by this time. We generally take the first hour to complete the cleaning certain areas or fine tune the venue in general. Time is set aside for your family/friends to drop off any décor or event related items and set those items up. If you do not hire the DAY-OF decorator, you are responsible for setting up everything you bring into the space (not owned or rented by ICON). If you are having a ceremony at ICON, please see “DAY OF DECORATOR”
ICON requires all food to be catered in-house, in exception to special occasion cakes and desserts. This minimum spend will be noted on your specified contract and based on event details. It is meant to be attainable for your guest count, budget and style of event. NOTE: Minimum spend does not include tax or gratuity.
ICON is legally required to provide all alcoholic beverages. Because of our liquor license, we are very strict with this policy. ICON will supply a fully staffed and stocked bar for every event. All beverage purchases, by you or your guests, at your event will be applied toward this minimum. This minimum must be met by the end of the event, or the remaining amount will be charged to the card on file. NOTE: Minimum spend does not include tax or gratuity on hosted items.
Yes, we are fortunate to have great, and FREE, parking options surrounding our venue. Some located right outside our venue doors, some within a short walking distance.
Yes, all our facilities are wheelchair accessible. We also have ramps at the main and side entrances, hearing-impaired fire alarm lights, and trained staff.
Booking fees/Deposits, are non-refundable. If you cancel your event within 30 days of your booked date, we’ll bill you the full amount of all estimated charges.
Your reservation includes five hours from the event start to finish. It does NOT include the time it takes our staff, or your family/friends and vendors to set up and clean up. Access to the venue begins at 9am and we allow up to 1-hour for tear down. Any additional time will be billed at $500 per hour.
May, June, July, August, September, October, and November
January, February, March, April, and December
No, because of strict liquor laws and ICON's full liquor license. We are legally required to provide any and all alcoholic beverages.
No, our venue is fully insured. We do not require you to obtain event insurance.