The Local Look

Service levels: Full-service planning

Team size: 1

About The Local Look

The Local Look

Head Planner and & Designer

Hi guys! I am the owner, creator, and brains behind Swell Signature Events. I was lucky enough to start working in this industry 10 years ago. This has allowed me to learn the ropes of the business from the *absolute* best in many realms of the wedding world. I will forever be grateful to those that helped me get here. This company is truly my dream coming to fruition and I put my love for this industry in each wedding I do! I would be truly honored to be a part of one of the best days of your life!

This planner, Ashley McMahon, is passionate about curating exceptional events that leave a lasting impression. Ashley at Swell Signature Events has over a decade’s worth of experience with weddings, giving her the expertise to organize gatherings to be remembered. She started her career in the field as a wedding-dress consultant and throughout the years has gained industry insight from an array of professionals. This diversity of knowledge allows her to approach many of the big day’s details with understanding and professional skills.

In three words: Calm, Efficient, Reassuring

Best of Zola 2023

Services by planning level

Full-service planning

Pricing starts at $8,000*

*Plus % of total wedding costs

Partial planning

Pricing starts at $3,000

Day-of coordination / wedding management

Pricing starts at $2,500

Event design

Pricing starts at $5,000*

*Plus % of total wedding costs

Elopement / microwedding

Pricing starts at $2,000

A la carte

Pricing starts at $1



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5.0 out of 5

3 reviews

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  • Super Impressive First Impression

    Verified review
    Teresa, The Asbury HotelAug 18, 2022

    We never know how a planner will be their first time working at our venue and Ashley did not disappoint, a lot of planners would not have thrived in an unknown venue the way she did. I had the pleasure of working with her in June 2022 and cannot wait to welcome her back to The Asbury as well as recommend her to our clients! She is hands-on, efficient, and organized, a dream planner from a client and venue perspective!

  • 100% Recommend!

    Verified review
    Amy PaliagaAug 13, 2022

    We worked with Ashley from Swell Signature Events for a wedding. She was completely thorough and organized, as well as easy to communicate with and so sweet! She went out of her way to make sure all the logistics were taken care of and that everything day of went smoothly. 100% would recommend her!

  • Ashley is simply the best at what she does!!!

    Verified review
    Lisa and W.Aug 12, 2022

    Ashley was very professional, she was very efficient and organized the day of the wedding she put me at ease she checked on the wedding party and made sure every detail was exactly the way envisioned. She checked on myself and the groom numorous times to make sure we had everything we needed and if we didn't she had it. I'm so happy we hired her. Mr and Mrs Gonzalez

Preferred vendors of The Local Look

Photo booth
Edie Mae Photo