The Townsend Hotel

Guest capacity

Up to 300 seated guests

About this venue

Located in the heart of the walkable upscale community of Birmingham, Michigan, and just 20 miles from downtown Detroit, The Townsend Hotel is known for its exceptional service and amenities, including the award-winning upscale contemporary restaurant, Rugby Grille, Afternoon Tea, The Townsend Bakery and a variety of world-class banquet, catering, and wedding services. Opened in 1988, The Townsend Hotel is AAA Four-Diamond and Forbes Travel Guide Four-Star boutique luxury property with 150 guestrooms, including nine penthouses and specialty suites. Since opening, The Townsend has been the proud recipient of a variety of travel and hospitality industry publication and traveler survey accolades, including Travel + Leisure’s (T+L) Best Hotel in Michigan and T+L 500: The World’s Best Hotels, as well as Condé Nast Traveler‘s Top 15 Hotels in the Midwest and the Wine Spectator Award of Excellence.

Best of Zola 2025

Seated guest capacity

  • 20-300

Venue type

  • Ballrooms, Banquet Halls
  • Hotels, Inns, Resorts

Venue setting

  • Indoor
100 Townsend St, Birmingham, MI 48009

Our event spaces

The Townsend Ballroom

A Day for You to Treasure

The exquisite style of the foyer complements the 5,000 square-foot Townsend Ballroom that graciously seats 320 guests. Comprised of four separate ballroom salons, each salon can be prepared individually for more intimate gatherings.

Guest capacity

Up to 300 Seated

Up to 500 Standing

Square footage

4,920

Ideal for

Wedding ceremony, Wedding reception

Guests often feel this space is

“Luxurious and chic”

Included in this room:

Tables, Banquet Chairs, Linen, Glassware, China & Silver, Townsend Chargers, Votive Candles, Table Numbers, Stage, Dance Floor, Bridal Suite (Based on Availability), Wedding Room Blocks (Based on Availability), White Glove Service.

Room cost

$35,000 Minimum Spend Requirement | $2,500 Room Rental

The Clancy Room

Celebrate with Sophistication, Elegance and Style at The Townsend Hotel

The Clancy Room, a multi-use group dining, private meeting and intimate event space, is The Townsend Hotel’s newest luxury hospitality area. The overall feel of the interior exudes a timeless elegance with a touch of classic art deco styling.

Guest capacity

Up to 60 Seated

Up to 150 Standing

Square footage

1,827

Ideal for

Elopement, Rehearsal dinner, Wedding shower, Engagement party, Welcome party, After party, Farewell brunch, Cocktail hour

Included in this room:

Tables, Banquet Chairs, Linen, Glass, China & Silver, Townsend Chargers, Votive Candles, Table Numbers, Wedding Room Blocks (Based on Availability), White Glove Service.

Room cost

$7,500 Minimum Spend Requirement | $1,000 Room Rental

Regency Room

Unique and Impressive

Regency room is a unique and impressive 2,700-square-foot space. An optional dance floor and alcove for audio/visual equipment is perfect for social gatherings or special presentations.

Guest capacity

Up to 180 Seated

Up to 280 Standing

Square footage

2,700

Ideal for

Elopement, Wedding reception, Rehearsal dinner, Wedding shower, Engagement party, Welcome party, Farewell brunch, Couples luncheon, Cocktail hour

Guests often feel this space is

“Luxurious and chic”

Included in this room:

Tables, Banquet Chairs, Linen, Glassware, China & Silver, Townsend Chargers, Votive Candles, Table Numbers, Stage, Dance Floor, Bridal Suite (Based on Availability), Wedding Room Blocks (Based on Availability), White Glove Service.

Room cost

$12,000 Minimum Spend Requirement | $1,000 Room Rental

Ballroom Foyer

Elegant and Timeless

The entrance from Merrill Street reveals an elegant 2,100 square-foot ballroom foyer featuring lavish marble floors, cherry wood paneling, and crystal chandeliers. This magnificent entrance to the Ballroom marks the beginning of your spectacular events.

Guest capacity

Up to 260 Seated

Up to 300 Standing

Square footage

2,195

Ideal for

Cocktail hour, Wedding ceremony

Guests often feel this space is

“Luxurious and chic”

Included in this room:

Tables, Banquet Chairs, Linen, Glassware, China & Silver, Townsend Chargers, Votive Candles, Table Numbers, Stage, Dance Floor, Bridal Suite (Based on Availability), Wedding Room Blocks (Based on Availability), White Glove Service.

The Townsend Ballroom

A Day for You to Treasure

The exquisite style of the foyer complements the 5,000 square-foot Townsend Ballroom that graciously seats 320 guests. Comprised of four separate ballroom salons, each salon can be prepared individually for more intimate gatherings.

Guest capacity

Up to 300 Seated

Up to 500 Standing

Square footage

4,920

Ideal for

Wedding ceremony, Wedding reception

Guests often feel this space is

“Luxurious and chic”

Included in this room:

Tables, Banquet Chairs, Linen, Glassware, China & Silver, Townsend Chargers, Votive Candles, Table Numbers, Stage, Dance Floor, Bridal Suite (Based on Availability), Wedding Room Blocks (Based on Availability), White Glove Service.

Room cost

$35,000 Minimum Spend Requirement | $2,500 Room Rental

Available services that can be provided by The Townsend Hotel

Services & amenities

  • Bar services
  • Catering services
  • Clean up
  • Dance floor
  • Dressing room / Bridal Suite
  • Event coordinator
  • Event staff
  • On-site accommodations
  • Pet friendly
  • Service staff
  • Set up
  • Wheelchair accessible
  • Wifi

Reviews

Write a review

5.0 out of 5

7 reviews

Write a review

  • Wonderful Townsend Experience

    •Verified review
    •Caroline G.•Jun 15

    We had a wonderful experience at The Townsend Hotel as part of our wedding weekend celebrations. From start to finish, Ashley and the entire team went above and beyond to ensure everything ran smoothly. They were attentive, proactive, and genuinely committed to making sure every detail was taken care of—not only for us, but for our families, planning team, and guests as well. Leading up to the weekend, Ashley made herself available for multiple planning meetings, including additional time with our families and, importantly, close coordination with our planning team. Even though our reception was held off-site, the team at The Townsend worked closely with our planners to manage shuttle logistics, ensure all weekend events were timed smoothly, and handle many of the moving pieces that made the weekend feel seamless for our guests. The hotel also served as the location for our welcome party and as home base for our bridal party, with suites for both the bridesmaids and groomsmen. The facilities were elegant, clean, and perfectly suited to our needs. Catering was delivered on time and exactly as planned. Our guests consistently commented on how much they enjoyed their stay—the accommodations were comfortable, well-appointed, and made for a relaxing and luxurious experience. Behind the scenes, the team was incredibly thoughtful—from making sure all gift bags were delivered to the right rooms, to handling countless details we never had to worry about. Their attention to detail and commitment to service helped make the weekend a true success. We’re so grateful to The Townsend for playing such a meaningful role in our wedding weekend. It was a seamless and professional experience from start to finish, and we wouldn’t hesitate to recommend them for any couple planning a wedding or special event in the area

  • Wonderful Wedding Weekend!

    •Verified review
    •Darby S.•Jun 2, 2025

    We had a wonderful wedding weekend at the Townsend! They made everything so easy for us and fulfilled every request we had. They were well organized and had fantastic communication! Everyone on their staff was extremely helpful to make sure our weekend was perfect.

  • Townsend Wedding Weekend

    •Verified review
    •Katie G.•May 31, 2025

    We had the most incredible wedding weekend at The Townsend Hotel! From start to finish, the experience was truly exceptional. We hosted several events on-site, including our welcome party and post-wedding brunch, and every detail was handled with care and professionalism. The entire planning process was above and beyond — the staff made us feel so welcome and supported every step of the way. They were responsive, organized, and genuinely invested in making our weekend special. Our guests couldn’t stop raving about the hotel — from the elegant accommodations to the outstanding service, everyone complimented us on what a great choice we made for the hotel block. The food was also amazing! Every bite, from the hors d’oeuvres at the welcome party to the brunch buffet, was absolutely delicious and beautifully presented. We’re so grateful to The Townsend for playing such an important role in our big weekend — we couldn’t have asked for a better experience. Highly recommend to any couple planning their wedding.

  • Dream wedding

    •Verified review
    •Alice H.•Dec 26, 2024

    Our experience with the Townsend Hotel was excellent. Attention to detail,professional service and staff,facility,food and vendor recommendations made our wedding reception memorable! Ashley presented a wide range of options,helped us make thoughtful decisions, delivered on the night of the event.

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