Sweet Water Event Planning & Rentals, LLC

•Ratings include Zola and Google reviews

Service levels: Full-service planning


About Sweet Water Event Planning & Rentals, LLC

Sweet Water Event Planning & Rentals

Co-Owner

Sweet Water Event Planning & Rentals is a wedding planning company based in Memphis, TN, serving couples throughout the greater Memphis and Mid-South area. At Sweet Water, you don’t just get a planner — you get your Bridal Besties. We’re the team that listens, guides, keeps you organized, hypes you up, and makes sure your wedding day actually feels like you.

We focus on value-driven, elegant planning and décor that’s flexible, creative, and built around your vision. Timelines, layouts, décor design, rentals, welcome gifts — whatever you need, we’re here to make it seamless and stress-free. No cookie-cutter weddings, no chaotic guessing games… just thoughtful details and clear communication from start to finish. Whether you’re looking for full planning, month-of coordination, or someone to pull all the loose ends together, we’re here to make your day unforgettable and your planning journey actually enjoyable. Reach out anytime — your Bridal Besties are ready when you are.

In three words: Creative, Organized, Supportive


Services by planning level

Full-service planning

Pricing starts at $2,000

Partial planning

Pricing starts at $1,400

Day-of coordination / wedding management

Pricing starts at $600

Event design

Pricing starts at $250

Destination wedding

Pricing starts at $1,800

Elopement / microwedding

Pricing starts at $800

A la carte

Pricing starts at $250


Reviews

Write a review
Rating: 4.3

4.3 out of 5

6 reviews

  • AM

    Ashley M.

    Rating: 5
    •Zola
    •Sep 27

    Best Wedding Coordinators You Could Ask For!

    We truly cannot sing the praises of Allison and Diedre at Sweet Water Event Planning & Rentals enough. Planning our wedding at Chickasaw State Park from across the country in California could have been incredibly stressful, but they made us feel at ease every step of the way. They listened carefully to our vision, communicated with our vendors, and went above and beyond to make sure everything came together beautifully. Walking into the reception and seeing how gorgeous everything looked was such an incredible moment. They took all of the ideas we had been talking about for months and somehow brought them to life even better than we imagined. What meant the most to us, though, was how calm, kind, and reassuring they remained throughout the entire process, even during the inevitable stressful moments that come with a wedding. We always felt like we were in capable, caring hands. We are eternally grateful for everything Allison and Diedre did to help make our wedding weekend so special. If you are looking for people who will genuinely care about your day, listen to your vision, and go above and beyond to make it beautiful, we could not recommend Sweet Water enough!!!

  • TH

    Tiara H.

    Rating: 5
    •Zola
    •Jun 29, 2025

    You find the right one.

    Hiring Sweet Water Event Planning was one of the best decisions we made for our wedding. From our very first meeting to the big day itself, the team was incredibly organized, responsive, and genuinely invested in making our wedding vision come to life. They helped us stay on budget without sacrificing style, offering creative ideas that made the most of every dollar. Every detail—down to the decor, timeline, and vendor coordination—was handled with professionalism and care. On the wedding day, everything ran so smoothly that we were able to simply enjoy the moment without stress. Sweet Water truly went above and beyond. Their calm presence, keen eye for detail, and unwavering support made our celebration unforgettable. We’re so grateful for their hard work and would recommend them to anyone looking for expert, thoughtful, and reliable wedding planning!

  • TL

    Taylor L.

    Rating: 1
    •Zola
    •Feb 27, 2025

    Poor communication

    I inquired about my date and it was available. It was about three weeks later until I could schedule a phone call with them due to my schedule. I finally had a thirty minute conversation with them at 11:30. By 1, they sent over the contract. I responded with a quick question about a few fees I was charged. Their response came 22 hours after our phone conversation saying that they looked at their calendar again and my date suddenly wasn't available. I emailed back asking why wasn't this communicated not even 24 hours prior and I received no response. So it was available for three weeks, but after I asked a question about the contract it suddenly was booked? It was very unprofessional, especially as a newer business.

    Allison Roberts•Mar 10, 2025

    We appreciate your feedback and are truly sorry for any confusion or frustration you experienced. We do our best to accommodate all inquiries, but unfortunately, availability is not guaranteed until a signed contract and deposit are received. While your date was open at the time of your initial inquiry, another client secured it before we received your confirmation. We understand how this may have been frustrating, and we regret any miscommunication. We value every inquiry and understand how important it is to secure a date with confidence. We apologize for any inconvenience this caused.

  • AM

    ashley moore

    Rating: 5
    •Google
    •Sep 27

    We truly cannot sing the praises of Allison and Diedre at Sweet Water Event Planning & Rentals enough. Planning our wedding at Chickasaw State Park from across the country in California could have been incredibly stressful, but they made us feel at ease every step of the way. They listened carefully to our vision, communicated with our vendors, and went above and beyond to make sure everything came together beautifully. Walking into the reception and seeing how gorgeous everything looked was such an incredible moment. They took all of the ideas we had been talking about for months and somehow brought them to life even better than we imagined. What meant the most to us, though, was how calm, kind, and reassuring they remained throughout the entire process, even during the inevitable stressful moments that come with a wedding. We always felt like we were in capable, caring hands. We are eternally grateful for everything Allison and Diedre did to help make our wedding weekend so special. If you are looking for people who will genuinely care about your day, listen to your vision, and go above and beyond to make it beautiful, we could not recommend Sweet Water enough!!!

  • MC

    Mariana Chavira

    Rating: 5
    •Google
    •Sep 6, 2026

    Allison & Deidre were absolutely amazing !! They took care of everything the day of the wedding to decorating and keeping everyone on a timeline. I didn’t feel stressed not once the day of the wedding! It was a dream come to life. Highly recommend 🥰 you will not be disappointed. They both truly go above and beyond

    Sweet Water Event Planning & Rentals, LLC•Sep 8, 2026

    Thank you for such kind words Mariana! We really appreciate it! Your wedding was so beautiful and we are so thankful to have played such a special role.