gemma&co events

Service levels: Partial planning

Team size: 1

About gemma&co events

gemma&co events

Samm | Owner & Lead Planner, Coordinator

Hi! I'm Samm! 👋 gemma&co events is a Tampa-St Pete based wedding and event planning studio, giving: thoughtful details, fresh concepts, and celebrations that feel deeply personal. Being in the wedding industry for the last 10+ years, hospitality drives me to my core. While my career has taken me behind the scenes with the Tampa Bay Buccaneers, Hilton, and Marriott, weddings have always been my constant and my WHY.

From the first hello to the last dance, you’ll work directly with me ...no passing the mic. That consistency allows me to truly understand your vision and priorities, so together we can create a day that feels authentic and as the girls say—SO you! Let’s start planning!

In three words: Collaborative, Creative, Thoughtful

Services by planning level

Service included in starting price

Service available for an extra cost

	Destination wedding	Partial planning	A la carte	Day-of coordination / wedding management
Description	gemma&co offers destination wedding planning and coordination, for couples dreaming beyond their hometown. Based in Tampa/St. Pete (but always ready to travel by car or plane, we got you!), we bring our signature style, intentional details, and seamless coordination packed in our luggage. Inquire with us for destination availability, details, and custom pricing. Passport optional, good vibes required. 😉	For the couple with a creative vision and a strong start but now want expert support to pull it all together seamlessly.	For the couple who wants their wedding weekend to start on a high note. Whether it's an intimate dinner or rodeo-inspired rehearsal mixer, gemma&co ensures every toast, table and timeline detail is handled.	For the couple who’s done the planning, and wants to actually enjoy the day. You’ve mapped out the vision - now let us handle the timeline, the setup, and every “what if,” to come.
Planning begins	12 Months out	6 Months out	6 Months out	1 Month out
Vendor Management
Onsite Event Management
Event Styling & Design
Venue Recommendations
Accommodation Coordination
Venue Visits
Final Venue Walkthrough
Timeline Creation & Management
RSVP Tracking
Wedding Website
Transportation Coordination
Budget Planning
Wedding Favors & Accessories
Rentals & Linens
Vendor Selection
Pricing	Starts at $4,500	Starts at $2,200	Starts at $650	Starts at $1,600

Reviews

Write a review

Rating: 5.0

5.0 out of 5

6 reviews

K
Kat
Rating: 5
•1:10 am
Truly amazing !
Working with Samm at Gemma&Co Events was an absolute pleasure from start to finish. She brings a refreshing combination of friendliness and professionalism to every interaction, making the planning process feel collaborative rather than stressful. What really sets Samm apart is her genuine passion for her work and authentic care for her clients—she doesn't just coordinate details, she brings visions to life with creativity and precision. Her attention to detail is remarkable; she goes above and beyond to ensure every element aligns with what is imagined, and her calm, focused energy makes even the busiest moments feel manageable. She communicates expectations clearly throughout, which gives couples total confidence in her abilities. If you're looking for a coordinator who balances expertise with heart, Samm is absolutely the one.
J
Jaiden
Rating: 5
•Apr 20, 2026
4/18 wedding
We truly could not have asked for a better wedding planner than Samm. From start to finish, she was so genuine, kind, and incredibly detail-oriented. Every part of the planning process felt seamless because she was always on top of everything. On our wedding day, everything ran so smoothly—no hiccups, no stress, just pure enjoyment. Samm was also extremely responsive the entire time, which made such a difference. Not only did we love her, but our family and guests couldn’t stop talking about how amazing she was. If you’re getting married in Tampa, Samm is an absolute must!
AW
Amanda W.
Rating: 5
•Mar 9, 2026
The best!!
I can’t recommend Samm enough. While she was actually one of my bridesmaids, she also happens to be an incredible wedding planner, and I was lucky enough to benefit from her expertise throughout my entire planning process. She went on venue tours with me, helped me think through how my vision would actually come to life in each space, and patiently answered the millions of questions that come up when you’re planning a wedding. She has such a great eye for detail and design, but what I appreciated most was how thoughtful and practical she was when helping me make decisions. Even though she wasn’t officially my planner, she made the entire process feel less overwhelming and so much more fun. Any couple would be incredibly lucky to have her guiding them through their wedding planning. She truly cares about making each wedding special and personal.
SM
Sami M.
Rating: 5
•Mar 9, 2026
Wedding Day Coordinator
I don’t know where to begin. I truly can’t recommend Samm enough. I had her as my day of coordinator but she really went above and beyond, it felt like she was my whole wedding planner. She listens to your ideas and brings them to life. The day of the wedding was smooth as could be I didn’t lift a finger or worry about a thing. She took the day I’ve dreamt of since I was a child and made it seamless. I can’t imagine ever having a wedding without her by my side!!
MH
Mackenzie H.
Rating: 5
•Feb 5, 2026
Best wedding planner in Tampa Bay!
Samm was amazing to work with while planning our wedding. She didn’t miss a single detail and was always there to help with anything we needed. She’s incredibly knowledgeable, kind, and such a pleasure to work with. We couldn’t recommend her more!!!

Preferred vendors of gemma&co events

Event extras

Kate Ryan Event Rentals

Tampa, FL

Planner

Cheers! Events Inc

St Petersburg, FL

Partial planning is for couples who want guidance throughout the planning process. We jump in upon booking, to support vendor selection, logistics, and overall direction. Coordination (often called “month-of”) begins about (6) weeks before your wedding, where we step in to finalize details, confirm with vendors, and execute your day seamlessly. What this means for you: You can choose the level of support that fits where you are in planning.

We do both! While logistics are the backbone of a seamless event, we also guide design elements like layout, flow, and cohesive details based on your vision and aesthetic. We are more involved with the design process in our Partial Planning Package.

Yes! While we’re based in Tampa / St. Pete, we love any excuse to hop in a car or on a plane for our couples. *Travel fees to be applied.

A signed contract and 25% non-refundable retainer officially secures your date. The remaining balance is split into scheduled payments leading up to your wedding. The remaining balance is due (30) days prior to your wedding date.

Our gemma & co process is designed to feel organized but not overwhelming. We start with a Kickoff Call to align on vision and priorities, then guide you through planning, vendor coordination, and design. As we get closer, we shift into final details, timelines, and full execution. Each package includes: Vendor Communication, at minimum (30) days out. Vendor Management, Day-of Timeline Creation Rehearsal Practice Decor Set-Up Day-of Coordination Boxed Breakdown

We primarily communicate via email with scheduled calls and key check-ins throughout the process. We’re always here to guide, answer questions, and keep things moving forward. You will always know the next step to come.

Yes! For partial planning clients, we assist with venue research, recommendations, and tours to help you find the perfect fit.

Once your contract is signed and retainer is received, you’ll receive your onboarding materials along with next steps. Month-Of+ Package: We check-in every couple months leading up to our Kickoff Call (6) Weeks Prior. This ensures you are staying on track during your journey, while we are on the side-lines cheering you on. Partial Planning: We schedule your kickoff call immediately and begin the planning process. The initial steps is to evaluate where you are at in your journey and the priorities for lift off.

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gemma&co events

About gemma&co events

gemma&co events

Services by planning level

Reviews

Truly amazing !

4/18 wedding

The best!!

Wedding Day Coordinator

Best wedding planner in Tampa Bay!

Preferred vendors of gemma&co events

Frequently asked questions

What’s the difference between partial planning and coordination?

Do you offer design services or just logistics?

Do you travel for weddings?

How do payments work?

What does your planning process look like?

How do you communicate with clients?

Do you help with venue selection?

What happens next after booking?

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