In Bloom Floral Design

Price per arrangement

Bouquets start at $200, and centerpieces at $85

Minimum spend

$2,000 total

About In Bloom Floral Design

Shelly Hayes

Lead Designer

In Bloom is a family owned and operated design firm providing modern florals for weddings and events in Hampton Roads and Richmond Virginia. Being a small, boutique studio, we are able to give personalized attention to each client and we take pride in providing phenomenal customer service and helpful advice.

As the founder and owner of In Bloom, I specialize in crafting garden-inspired floral designs that transform any event into a memorable experience. My signature style is sculptural and whimsical; refined but a bit undone. My passion lies in blending the natural beauty of seasonal blooms with a creative vision, ensuring that each arrangement feels fresh, personal, and timeless.

Best of Zola 2026
Best of Zola 2025

Services

Service levels

  • A La Carte
  • Full-Service Floral Design

Pre-wedding services

  • A La Carte
  • Consultations
  • Event design
  • Mock-ups
  • Venue visits

Post-wedding services

  • Cleanup

Day-of services

  • Container rentals
  • Decor rentals
  • Delivery
  • Setup
  • Structure rentals

Arrangement styles

  • Flower-forward with fresh blooms

Floral arrangements offered

  • Bouquets
  • Boutonnieres
  • Cake flowers
  • Centerpieces
  • Ceremony decor
  • Flower baskets
  • Flower crowns
  • Flower jewelry
  • Installations
  • Table runners

Reviews

Write a review
Rating: 5.0

5.0 out of 5

12 reviews

  • EB

    Eliza B.

    Rating: 5
    •Zola
    •Aug 10, 2026

    Amazing!

    We really loved working with Shelly at In Bloom. She consulted with us to pick out the types of flowers we would want, and was very transparent with pricing and options to achieve the look that we wanted within our budget - which was much appreciated! The floral arrangements were stunning, and Shelly went above and beyond, even driving to get new flowers when some of the kinds we had picked up weren't up to her quality (and sending preview photos to us ahead of the big day). On the day of, install went smoothly and the arrangements held up beautifully even in late spring outdoors - we highly recommend In Bloom!

  • J

    Jennifer

    Rating: 5
    •Zola
    •Jul 31, 2026

    Highly Recommend working with In Bloom VA!

    Working with Shelly was a joy! She truly made my wedding day a dream! She mirrored my inspiration photos and made the process very seamless. I love looking back at all of the florals from my wedding day. The whole vibe and atmosphere created on my wedding day was defined by the flowers that Shelly and her team so beautifully created!

  • LM

    Leanne M.

    Rating: 5
    •Zola
    •May 6, 2026

    Bride

    From our first conversation with Shelly at In Bloom Floral Design, we knew we were in good hands. She listened to what we wanted and explained her ideas in a way that made sense, keeping us in the loop every step of the way. Shelly's artistic talent really shines through in the bridal bouquets and arrangements she created for our ceremony and reception—they were bright, beautiful, and felt so personal to us. Her work elevated our entire wedding day and our guests couldn't stop talking about the flowers. We loved working with her and would absolutely recommend In Bloom to any couple looking for a florist who cares about getting the details right.

  • LP

    Laura P.

    Rating: 5
    •Zola
    •Feb 11, 2026

    Amazing!

    So grateful we booked our florals through Floral Bloom and Deign. We were impressed by their open, honest, and kind communication style. The floral arrangements they created for our wedding were truly stunning - the quality, attention to detail, and thoughtfulness they put into every arrangement was evident. The beautiful bouquets, centerpieces, and ceremony decor they provided perfectly complemented the overall aesthetic of our special day. We were thrilled with the final results and received so many compliments from our guests on the gorgeous florals. In Bloom Floral Design played a key role in making our wedding day everything we had dreamed of.

  • AF

    Amber F.

    Rating: 5
    •Zola
    •Nov 5, 2025

    Heartfelt Thanks to Shelly at In Bloom!

    Shelly at In Bloom Floral Design made our wedding day feel like a dream. Her floral work was absolutely breathtaking — rich, romantic, and full of life. Every arrangement felt like a piece of art, and we were genuinely proud to show them off. Shelly is not only incredibly talented, but also kind, thoughtful, and deeply passionate about her work. She took the time to understand our vision and added her own creative magic to make it even better. From my bouquet to the ceremony space, everything was perfect. We’re so grateful to have had her by our side. If you want florals that truly elevate your wedding, In Bloom is the one.

It’s never too early to get in touch about your wedding, but we recommend having a few details figured out before you do. For example: Have you selected the location for your ceremony and/or reception? What’s your wedding style? Do you know how many guests you’ll be expecting? Typically, our couples reach out around 6 to 8 months before their big day.
Yes, we offer breakdown services along with delivery, set up, and flower transfer from the ceremony to the reception.

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