Dez Penaloza Beauty

Beauty services

Prices start at $1,300 per person

Minimum spend

$1,300 total

Packages

Prices start at $1,300

Number of beauticians: 1

Styles: Classic

  • Dramatic
  • Glamorous
  • Natural
  • Romantic
  • Trendy
+5 styles

About Dez Penaloza Beauty

Dez Penaloza

Hair + Makeup Artist

I'm Desiree, or Dez for short. I've been doing makeup for 12 years and hair for about 6! Doing makeup and hair is such an intimate experience- I pride myself on my upbeat energy and helping set a tone of positivity for such a special day, while making you and everyone in your party look and feel incredible.

After working 300+ weddings, I am passionate about transforming women through beauty to make them feel and look like the most confident versions of themselves. I am an airbrush expert! Your makeup will stay on all day (and night!) It will also withstand the happy tears. I use top of the line products and tools to ensure that your hair will also stay. I love doing bombshell waves, looks with a retro vibe, and chic, effortless styles that will compliment your outfit and your personal style.

Services

Service categories

  • Hair
  • Makeup

Services & specialties

  • Available for touch-ups (hourly)
  • Multi-day events
  • Pre-wedding beauty prep
  • Blowouts
  • Hair trials
  • Styling for short hair
  • Styling with hair extensions
  • Updos
  • Airbrushing
  • Full spectrum skin tone matching
  • Hypoallergenic makeup
  • Makeup trials
  • Natural makeup (complexion only)
  • Tattoo coverage/body makeup

Specialty styles

  • Classic
  • Dramatic
  • Glamorous
  • Natural
  • Romantic
  • Trendy

Dez Penaloza Beauty packages

Audrey

Price$1,300

Description

For the Bride

What’s included
  • hair + makeup preview appointment
  • hair + makeup for bride on wedding day
  • long lasting airbrush makeup
  • custom individual lashes
  • blowout if needed for bride
  • 2 hours round trip travel
  • 1 hour getting dressed touch ups!

Brigitte

Price$2,000

Description

For the Bride and Small Wedding Party

What’s included
  • bride hair + makeup preview appointment
  • bride hair + makeup on wedding day
  • additional 4 services (hair OR makeup)
  • airbrush makeup for everyone in party
  • blowout included for bride if needed
  • custom individual lashes
  • getting dressed touch ups

Marilyn

Price$2,500

Description

Includes all the bells and whistles! This is the Brigitte Package with a look change added later in the day!

What’s included
  • Brigitte Package
  • Hair + Makeup Look Change for bride

Real wedding inspiration featuring Dez Penaloza Beauty

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Reviews

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5.0 out of 5

6 reviews

Write a review

  • can't even praise Dez enough. NO REGRETS!!!!

    •Verified review
    •Allie B.•Sep 10, 2025

    If you’re on the hunt for the world’s best hair vibes human, stop now and book Dez. I don’t even know where to start. Because yes, my hair was flawless and I felt SO beautiful (she nailed my vision, it lasted through heat, wind, sweat, dancing, hugging, all of it), but that’s not even the part that makes me scream her praises from the rooftops. It was the energy she brought to my wedding morning. I was nervous, overstimulated, and kind of freaking out- the day just felt so BIG, I wanted to make it feel less big (didn't even put on my wedding day getting ready outfit cuz it felt like too much production and wanted to just chill in my sweatshirt lol), and Dez just floated in like this calming, grounding, magical presence. She made me feel like the “non-bridal cool chill bride” I wanted to be, and it felt SO right. Everyone — my mom, my sister, my friends — were obsessed with her. Like we all raved about her for days. And here’s the extra awesome part... I hired her without even doing a trial (after firing my first HMUA), which felt risky but I felt like I could trust she would do a great job without the trial just based off her vibes in email. But I couldn't have any clue how WELL I picked until that morning she showed up. Dez was just instantly that person you trust, who makes you feel safe and amazing, and who also happens to make your hair look better than it ever has in your life. She even came with a little emergency kit (lifesaver!!), which my makeup artist was supposed to do for me and totally forgot about because she was leaving in a hurry. It’s just who she is — thoughtful, prepared, next-level professional but also the chillest person in the room. Also, if I hadn't already booked a new makeup artist I absolutely would have done makeup with her too!! We loved her so much that my mom immediately booked her to do her and her friend's hair and makeup for the Emmy’s this weekend (!!) because obviously she’s now our go-to for any LA/OC glam moment. TBH if you’re reading this just book her. She’s the one.

  • Dez is the Best!

    •Verified review
    •Leslie G.•Jun 21, 2025

    As mother-of-the-bride, we hired Dez to do hair and makeup at my daughter's June wedding. I recommend Dez without reservation for her expertise, professionalism, and ease to work with. She really istened to each member of the wedding party and we were all delighted with her services. Dez came to the venue with us and provided last minute touch-ups. We all appreciated her calm demeanor - we felt like we were in good hands. Dez brought an assistant with her due to the size of the bridal party who also provided expert services. I would not hesitate to recommend Dez to anyone looking for hair and makeup bridal services.

  • She's the BEST!

    •Verified review
    •Katie D.•May 12, 2025

    Dez is simply the best. I'm an event planner I've hired her both for my clients and when I've needed my own HMU done for events and personal celebrations. She can really tackle any style, puts everyone at ease and matches the vibe of the room, and genuinely cares about everyone's comfort and happiness. I can't recommend her highly enough!

  • DEZ IS THE BEST IN THE BIZ

    •Verified review
    •Maggie D.•Mar 25, 2025

    I friend of mine referred me to Desiree Penaloza for my bridal make up. She had shown me photos of her work and I was impressed so I called her. Desiree met with me a few months prior to my summer wedding for a trial to see how I wanted to look for the big day. I provided her pictures of the look I was going for and she nailed it. I had never felt more beautiful! She was able to highlight my natural beauty without making me feel like I had too much on my face. I got home from the trial and my fiancé noticed right away how pretty I looked. It was such a relief during that crazy time that I had found her! YAAAAAY! Not only did she use quality products, she airbrushed my foundation on which was SO cool. My complexion looked flawless. That first day left it all on for almost 8 hours just to test the longevity- and it passed the test! I really only needed to touch up my lips! On the day of my wedding Desiree was a calm oasis in the storm of craziness. She had great music to put myself and my bridesmaids in the mood to celebrate. She was super professional and patient and I had the utmost confidence in her work. My overall experience with Desiree is 5 stars. I highly recommend you book her for whatever your occasion may be. She is a gem! Thank you Desiree for making this bride feel her best-I'm so thankful you were part of my big day!

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