Variegated Designs

About Variegated Designs

Laura Smith

Owner, Designer

Hi, I'm Laura! I’m inspired by the colorful beauty of nature, and I’m passionate about sharing that beauty with others. I love to create lush, vibrant floral bouquets that reflect my client's unique personality and style (e.g. chic, rustic, romantic, fantasy, gothic, etc.). I love eating good food, changing my hair color, haunting thrift stores, playing board games, attempting yoga poses, knitting, and snuggling with my two spunky rescue pups.

Variegated Designs is a local florist, growing seasonal flowers right here in Indianapolis, using organic farming practices and zero pesticides. We support diversity in nature and in the greater Indianapolis community, expressing clients’ personal and cultural identities through wedding flowers and bouquets. Variegated Designs is an inclusive and welcoming space for all our VariD guys, gals and non-binary pals. As your wedding florist, we’d be honored to help celebrate your love with your community.


Service levels

  • A La Carte
  • Wholesale

Pre-wedding services

  • Consultations
  • Venue visits

Day-of services

  • Day-of coordination
  • Delivery
  • Setup

Arrangement styles

  • Flower-forward with fresh blooms

Floral arrangements offered

  • Bouquets
  • Boutonnieres
  • Cake flowers
  • Centerpieces
  • Ceremony decor
  • Flower baskets
  • Table runners


Write a review

4.5 out of 5

2 reviews

Write a review
  • Superb!

    Verified review
    Kate & M.a month ago

    Laura at Varigated Designs was so great to work with! Our flowers were so beautiful and they were all grown locally in Indianapolis. Placing our order and paying our deposit was a breeze. Highly recommend working with Laura for any event you may need flowers for


    Verified review
    Ben & L.4 months ago

    When Lauren and I were planning our wedding, we were unsure as to how all the logistics would work leading up to the day (and even on the day itself!). When we got connected with Variegated Designs, all sense of confusion and anxiety about coordinating our special day was settled. We met Laura and she was FANTASTIC. Her personality matched ours so well, she met with us multiple times in various locations that fit our schedule, and provided a NUMBER of amazing recommendations for our wedding. When the special day came, she was on it from start to finish. Great at communicating, facilitating vendors, and keeping things on track. If you need a coordinator, I highly recommend! And at easily one of the most affordable investments, Variegated Designs is a no-brainer.