ROSIE Floral

I’m Rachel, the founder of ROSIE. I was born on the Big Island of Hawai‘i and raised between the volcanic Pacific, the desert landscapes of Albuquerque, and the energy of Los Angeles — influences that continue to shape my approach to floral design. I come from a fine arts background, and that training allows me to create floral designs that feel both visually compelling and deeply intentional. The name ROSIE is deeply personal to me — a tribute to childhood imagination, sentimentality, and the orange cat who stayed by my side for 18 years. That sense of nostalgia and emotional connection is at the heart of everything I create.

At ROSIE, every wedding is designed uniquely for the couple. I don’t believe in one-size-fits-all floral packages. Instead, I work closely with each client to create florals that feel personal, intentional, and reflective of their story and celebration. Working with me is a collaborative and highly personal experience. Communication, flexibility, teamwork, and genuine connection are at the center of everything I do. I want my clients to feel supported, heard, and fully confident that their wedding day is being cared for with intention and attention to detail.