As a Zola vendor, we expect you to respond to each inquiry on Zola. Each couple has specifically chosen to reach out to you (no bulk inquiries here!) and is eager to hear back, so we don't want to leave them hanging! Responses include connecting with a couple for credits and sending them a message, or gently declining the inquiry for free.
We ask that you review each inquiry to determine if the couple is a good fit for you. If you can tell immediately that the couple is not the right fit (budget, needs, etc) you can always write a message and decline for free. If you are unsure or open to seeing if a couple is flexible, we encourage you to connect with them. Connecting with a couple is risk-free with our Credits Back Guarantee.
If you have an extenuating circumstance that makes you uncomfortable responding to a couple for another reason (you are already in talks with them, for example, so connecting or declining is confusing) please reach out to your VX rep or weddingvendors@zola.com and we can help you out.