Beachy promenade like shopping center, not high end, more casual. There are lots of restaurants here, ice cream shops, fudge shop, your typical cute beach stores. There is also a seafood market and mini golf and water sport rentals.
This is a MUST do to round out your trip to OBX. An open jeep ride up the island onto the beach, a guided jeep tour where you are guaranteed to see the wild horses that live on the island. It is the perfect way to see parts of the island you would never see unless you go on this adventure! I recommend going in the morning as it gets very hot in the open Jeep.