Consistently ranked among the top beaches in the world, this six-mile stretch of white sand is the heart of Negril. Guests can enjoy the view and casual meals from beachside vendors.
Located just north of Seven Mile Beach, enjoy clear and shallow turquoise waters perfect for swimming, floating, kayaking, and paddle boating. Snorkel directly from the beach or explore nearby reefs, caves, and Booby Cay Island by boat to spot stingrays, starfish, crabs, and vibrant coral.
For a more low-key cliff experience, many of the restaurants along the West End (like Rockhouse or Ivan's) offer ladders directly into the turquoise "Pristine Cove."
You can’t leave Jamaica without trying authentic Jerk Chicken!