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In 2006, the Seider brothers founded YETI Coolers with a simple mission: build the cooler they'd use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse they knew they'd put it through out in the field and on the water. One that simply wouldn’t break. They decided early on that product innovation would come from necessity and firsthand experience — not from market research and data analysis. And they'd never sacrifice quality for a few extra bucks. Because having your cooler’s lid cave in when using it as a casting platform should never be part of anyone’s fishing trip.

YETI

<p>Their first-ever cooler on wheels is the answer to taking Tundra's legendary toughness and unmatched insulation power the extra mile. And nothing was sacrificed in the making of this cold-holding powerhouse, ensuring the Haul lives up to the Tundra name. The Tundra Haul is now the toughest cooler on two wheels.Note: Tundra Haul is not compatible with the dry goods basket.</p>


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