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In 2006, the Seider brothers founded YETI Coolers with a simple mission: build the cooler they'd use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse they knew they'd put it through out in the field and on the water. One that simply wouldn’t break. They decided early on that product innovation would come from necessity and firsthand experience — not from market research and data analysis. And they'd never sacrifice quality for a few extra bucks. Because having your cooler’s lid cave in when using it as a casting platform should never be part of anyone’s fishing trip.

YETI

<p>The Hopper M20 Soft Cooler allows you to put the day on your back - literally. This hands free cooler comfortably straps on like a backpack to keep you mobile, while a strip of ultra-strong magnets keeps the cold locked in. The new MagShield Access opens wide so you can easily load in beer, ice, or your favorite sandwiches. Attach accessories such as the Rambler Bottle Sling or Sidekick Dry Gear Case to the HitchPoint Grid to keep useful gear at your fingertips. The Hopper M20 is the cooler that goes where other coolers can't.</p>


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