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In 2006, the Seider brothers founded YETI Coolers with a simple mission: build the cooler they'd use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse they knew they'd put it through out in the field and on the water. One that simply wouldn’t break. They decided early on that product innovation would come from necessity and firsthand experience — not from market research and data analysis. And they'd never sacrifice quality for a few extra bucks. Because having your cooler’s lid cave in when using it as a casting platform should never be part of anyone’s fishing trip.

YETI

<p>Easy enough for long treks, tall enough for chilled wine, big enough for an all-day tailgate. The Roadie 48 Wheeled Cooler is ultra-portable and ready to go. The telescoping Periscope Handle and NeverFlat Wheels make getting through crowds and tough terrain easy, even when fully packed. With enough capacity for over 40 cans, this cooler is great for tailgates or a day out with the whole crew. And like the Tundra Hard Cooler, this wheeled cooler is built to last a lifetime and hold ice for days thanks to its Permafrost Insulation.</p>


Roadie 48 Wheeled Cooler

<p>The take-anywhere wine cellar. Double-wall vacuum insulation locks in the perfect temp. Silicone landing pad keeps your wine bottle safe without a sound. Fits most wine, bubbly, and bomber bottles.</p>


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