Home

Cash Funds

Honeymoon Fund

Like many origin stories, the Pura story starts simply—with 14-year-old co-founder Richie Stapler's cologne collection. From a young age, Richie had a unique appreciation for the power of scent and a determination to understand it. Meanwhile, co-founder Bruno Lima was growing up in Brazil, daydreaming about—amongst other things—plastics, manufacturing, and supply chain. Ties to Brazil brought the two together. Both were passionate about creating something incredible. With a love of fragrance and a desire for life-changing ideas, they started Pura with maxed-out credit cards and overflowing determination. But it wasn’t easy. Trying to launch their new company, they faced rejection after rejection. What kept them going? An alarm that dinged after every sale—hearing this just once or twice a day was cause for celebration. Today, four years later, a Pura fragrance is sold every 3.7 seconds.

Pura

The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible. Designed for: Medium spaces.
The next level in home fragrance innovation, Pura Plus™ quickly and completely fills large and open spaces with premium scent. With smart features, manual controls, and more color options, designing your scentscape is now easier than ever. DESIGNED FOR: Large spaces.
Includes:
<ul>
<li>Pura 4 Diffuser</li>
<li>Plus Diffuser</li>
<li>Mini Diffuser</li>
</ul>
Features:
<ul>
<li>The Pura Mini™ home fragrance diffuser combines smart technology with premium, clean scents to deliver a personalized fragrance experience designed specifically for small, compact spaces.</li>
<li>(Pura Mini™ is designed to scent small spaces, such as bathrooms, entryways, home offices, hallways, or other areas up to 300 sq ft.)</li>
<li>Automatic vial detection: Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.</li>
<li>A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.</li>
<li>Smart schedules, timers and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.</li>
<li>Safe and Clean scents: All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.</li>
<li>Puralast™ technology enables your Pura smart fragrance diffusers to diffuse each fragrance differently, optimizing your scenting experience. With smart vials, Puralast uses fragrance-specific data, accounting for the size of the room and your desired intensity, to intelligently scent your space.</li>
<li>Fragrance refills sold separately.</li>
</ul>

Filter & Sort