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Like many origin stories, the Pura story starts simply—with 14-year-old co-founder Richie Stapler's cologne collection. From a young age, Richie had a unique appreciation for the power of scent and a determination to understand it. Meanwhile, co-founder Bruno Lima was growing up in Brazil, daydreaming about—amongst other things—plastics, manufacturing, and supply chain. Ties to Brazil brought the two together. Both were passionate about creating something incredible. With a love of fragrance and a desire for life-changing ideas, they started Pura with maxed-out credit cards and overflowing determination. But it wasn’t easy. Trying to launch their new company, they faced rejection after rejection. What kept them going? An alarm that dinged after every sale—hearing this just once or twice a day was cause for celebration. Today, four years later, a Pura fragrance is sold every 3.7 seconds.

Pura

The next level in home fragrance innovation, Pura Plus™ quickly and completely fills large and open spaces with premium scent. With smart features, manual controls and more color options, designing your scentscape is now easier than ever.
Features:
<ul>
<li>Powerful scent dispersion</li>
<li>Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible</li>
<li>Easy-access controls</li>
<li>Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle and off</li>
<li>A consistent scenting experience</li>
<li>Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience</li>
<li>Smart schedules, timers, and more</li>
<li>Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more - all from the Pura app</li>
<li>Safe and clean scents</li>
<li>All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise</li>
<li>Designed for large and open spaces</li>
<li>Open concept and areas with vaulted ceilings</li>
<li>Fragrances sold separately</li>
</ul>

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