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In 2006, the Seider brothers founded YETI Coolers with a simple mission: build the cooler they'd use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse they knew they'd put it through out in the field and on the water. One that simply wouldn’t break. They decided early on that product innovation would come from necessity and firsthand experience — not from market research and data analysis. And they'd never sacrifice quality for a few extra bucks. Because having your cooler’s lid cave in when using it as a casting platform should never be part of anyone’s fishing trip.

YETI

<p>A massive cooler built to easily wheel wine, watermelon, and wild game. The Roadie 60 Wheeled Cooler from is their largest mobile hard cooler. It has enough room for over 50 cans and the telescoping periscope handle and never flat wheels make for easy trekking, even when loaded full. Built with the same durability and thermal performance as the Tundra Hard Cooler, this wheeled cooler is virtually indestructible and can hold ice for days thanks to its PermaFrost Insulation.</p>


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