This is arguably the biggest cultural pull Tulum offers, and it’s easy to see why, as year after year tourists flock to these superbly located Mayan ruins. Perched high on a cliff with sweeping vistas of the jewel-toned ocean below, you come for the culture but stay for the view and the beach. If the view looks familiar, that’s because it has become one of the most emblematic images of Mexico, even serving as the cover for a Lonely Planet guidebook. Top tip: arrive early and beat the hordes of tour buses.