With blocks of shops and plenty of eateries offering a break from browsing, Main Street and Fifth Street blend convenience, selection, and Downtown's always-vibrant atmosphere. There's something for everyone, including charming souvenir stores, family-run surf shops, trendy women's boutiques, enchanting vintage collections, as well as bicycle and motorcycle supplies. A short walk south of Main Street you'll find Pacific City, a retail and dining hub offering even more unique and trendy shopping options.
Located in Surf City, USA, Pacific City is a new gathering point for makers, retailers, and visitors from across the globe. Positioned to offer something different than the traditional shopping experience, Pacific City aims to pay homage to the coastal culture while providing a new playground to shop, dine and relax. RSM Design created a wayfinding design system to complement the unique blend of coastal comfort amidst craftsman inspired beach bungalow architecture. The blend lends to an overall style that is inviting.