The coastline is stunning—full of rocky cliffs, turquoise coves, and charming fishing towns. Visit Polignano a Mare, perched above the sea, or Monopoli, with its colorful harbor and lively old town. For something a little different, Taranto sits between two seas and offers both a rich maritime history and beautiful views.
Ostuni, the “White City,” glows on its hilltop, while Leccestuns with its Baroque architecture and southern charm. Martina Franca and Locorotondo are perfect for a slow afternoon stroll, and if you’re into ceramics, Grottaglie is full of artisan workshops and quiet, winding streets.
These whitewashed, cone-roofed houses are unique to this region. Alberobello is the most famous place to see them, and it's well worth a visit.
Try local specialties like orecchiette, burrata, and just-caught seafood. The wines—especially Primitivo and Negroamaro—are delicious.