Philosophy - We are not artists, but spend our lives in the pursuit of functional beauty. In the tradition of dutch design, we believe concept is king. In everything we do, we strive to meet the highest possible standards. If that means changing the way things are done, so be it. We respect tradition, but challenge convention. We are LEFF amsterdam.

LEFF amsterdam

<p>The Block is an alarm clock with a small but strong appearance. A fusion of aesthetics and functionality, and a compromise between delicacy and robustness. The design is simple, but with a lot of surprising details. At night the fluorescent hands will become visible and the whole dial can be lit up by pushing the snooze button on top.</p>


Block Alarm Clock

<p>When Piet Hein Eek started his Tube series for LEFF amsterdam, his starting point for the Tube Clock’s dial was an extrusion ring. Extrusion moulding is a design technique that involves forcing materials through a mould, the extrusion profile is what gives the material its shape. Piet Hein devised a ring like that for the design of the clock face. A good idea can be surprisingly simple – often the simplest solutions have not yet been invented. This clock could have been designed a century ago, it’s actually a textbook example of LEFF Amsterdam’s philosophy: the idea of keeping things normal and down-to-earth, but still extraordinary. The alarm and snooze function are situated in the back of the Tube to not disrupt the design.</p>
