The concept of everyday luxury is what Cultiver is about. Cultiver is the French word for cultivate – and for them, it represents a focus on enhancing everyday activities with luxurious accessories. They aim to offer a range of products that help you cultivate luxury in your daily life. Cultiver was founded in 2012 with an initial range of classic, high quality, pure linen bedding. The Cultiver manifesto of 'cultivate the good life', drives the product selection and the customer experience. Cultiver offerings now include stonewashed bedding in a range of colours, vintage silk velvet cushions, premium Turkish cotton robes, and sleepwear.