Americanflat

When Americanflat Founder and President, Giorgio Piccoli, moved to New York City and attempted to decorate the walls of his tiny apartment with artwork, he was led down a path of frustration and disappointment. "I would see a great piece of large art that I wanted to purchase and the gallerist would tell me that it was north of $5,000," says Piccoli. "I would ask if there was anything closer to my price range and they would just laugh. Right then, I knew I wanted to create a brand that was not for the art investor but for the art lover." As an outsider to the art world, Piccoli knew he had a vantage point to brand a concept that defied the traditional gallery system. Their wall art and home decor has been hand selected for art lovers like you.