Dawson is a modern and minimalist card defined by a unique, organic wavy edge that dynamically separates your photo from the greeting. The clean, asymmetrical layout provides a sophisticated visual contrast between the full-bleed image and the ample white space. We think it's perfect for families who are drawn to a subtle, contemporary design to share their holiday cheer with quiet elegance. This suite was created in collaboration with Lori Wemple (@loriwemple). Lori has a deep love for whimsical and quirky design, with a passion for illustration and animation. She is obsessed with the ocean, mermaids, tiki culture, and her sweet kiddos. Her work blends watercolor and digital techniques, often experimenting with bohemian textures, playful minimalism, asymmetry and typography.