Like many origin stories, the Pura story starts simply—with 14-year-old co-founder Richie Stapler's cologne collection. From a young age, Richie had a unique appreciation for the power of scent and a determination to understand it. Meanwhile, co-founder Bruno Lima was growing up in Brazil, daydreaming about—amongst other things—plastics, manufacturing, and supply chain. Ties to Brazil brought the two together. Both were passionate about creating something incredible. With a love of fragrance and a desire for life-changing ideas, they started Pura with maxed-out credit cards and overflowing determination. But it wasn’t easy. Trying to launch their new company, they faced rejection after rejection. What kept them going? An alarm that dinged after every sale—hearing this just once or twice a day was cause for celebration. Today, four years later, a Pura fragrance is sold every 3.7 seconds.

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The Pura smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.

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Home Electronics

Smart Home

Climate & Air Quality

The next generation of the Pura Home Diffuser - Pura’s latest diffuser brings faster scenting, stronger connectivity, and a refined design—making smart home fragrance even more seamless. Designed for: Medium spaces.
Includes:
<ul>
<li>Pura 5 Diffuser Plus</li>
<li>2 Fragrance Refills</li>
</ul>
Features:
<ul>
<li>Faster time to scent: Improved diffusion fills rooms more quickly for a noticeable fragrance experience</li>
<li>Stronger connectivity: Dual-band Wi-Fi with Wi-Fi 6 support for a faster, more reliable connection</li>
<li>New manual controls: Adjust scent intensity and timers directly on the diffuser</li>
<li>Refined design: A more elevated, modern aesthetic designed to blend into any room</li>
<li>Simpler fragrance swaps: Redesigned for quick, seamless vial replacement</li>
<li>Automatic vial detection: Simply insert your smart fragrance vial and Pura Home automatically detects the fragrance, creating a seamless swapping experience</li>
<li>A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience</li>
<li>Smart schedules, timers and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app</li>
<li>Safe and Clean scents: All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise</li>
<li>Puralast™ technology enables your Pura smart fragrance diffusers to diffuse each fragrance differently, optimizing your scenting experience. With smart vials, Puralast uses fragrance-specific data, accounting for the size of the room and your desired intensity, to intelligently scent your space</li>
</ul>

Smart Fragrance 3-Piece Home Diffuser Starter Set

The next generation of the Pura Home Diffuser - Pura’s latest diffuser brings faster scenting, stronger connectivity, and a refined design—making smart home fragrance even more seamless. Designed for: Medium spaces.
Features:
<ul>
<li>Faster time to scent: Improved diffusion fills rooms more quickly for a noticeable fragrance experience</li>
<li>Stronger connectivity: Dual-band Wi-Fi with Wi-Fi 6 support for a faster, more reliable connection</li>
<li>New manual controls: Adjust scent intensity and timers directly on the diffuser</li>
<li>Refined design: A more elevated, modern aesthetic designed to blend into any room</li>
<li>Simpler fragrance swaps: Redesigned for quick, seamless vial replacement</li>
<li>Automatic vial detection: Simply insert your smart fragrance vial and Pura Home automatically detects the fragrance, creating a seamless swapping experience</li>
<li>A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience</li>
<li>Smart schedules, timers and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app</li>
<li>Safe and Clean scents: All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise</li>
<li>Puralast™ technology enables your Pura smart fragrance diffusers to diffuse each fragrance differently, optimizing your scenting experience. With smart vials, Puralast uses fragrance-specific data, accounting for the size of the room and your desired intensity, to intelligently scent your space</li>
</ul>

V5 Smart Home Fragrance Diffuser

The next generation of the Pura Home Diffuser - Pura’s latest diffuser brings faster scenting, stronger connectivity, and a refined design—making smart home fragrance even more seamless. Designed for: Medium spaces.
Includes:
<ul>
<li>Pura 5 Diffuser Plus</li>
<li>Studio McGee Sea Salt Driftwood Refill</li>
<li>White Bergamot Refill</li>
</ul>
Features:
<ul>
<li>Faster time to scent: Improved diffusion fills rooms more quickly for a noticeable fragrance experience</li>
<li>Stronger connectivity: Dual-band Wi-Fi with Wi-Fi 6 support for a faster, more reliable connection</li>
<li>New manual controls: Adjust scent intensity and timers directly on the diffuser</li>
<li>Refined design: A more elevated, modern aesthetic designed to blend into any room</li>
<li>Simpler fragrance swaps: Redesigned for quick, seamless vial replacement</li>
<li>Automatic vial detection: Simply insert your smart fragrance vial and Pura Home automatically detects the fragrance, creating a seamless swapping experience</li>
<li>A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience</li>
<li>Smart schedules, timers and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app</li>
<li>Safe and Clean scents: All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise</li>
<li>Puralast™ technology enables your Pura smart fragrance diffusers to diffuse each fragrance differently, optimizing your scenting experience. With smart vials, Puralast uses fragrance-specific data, accounting for the size of the room and your desired intensity, to intelligently scent your space</li>
<li>Sea Salt Driftwood: Sea Salt Driftwood animates your open spaces with notes of bergamot, ocean air, and sea salt</li>
<li>White Bergamot: White Bergamot inspires beauty and self-care throughout your day with notes of bergamot, grapefruit blossom, and green vetiver</li>
</ul>

Studio McGee 3-Piece Diffuser Starter Set

The next generation of the Pura Home Diffuser - Pura’s latest diffuser brings faster scenting, stronger connectivity, and a refined design—making smart home fragrance even more seamless. Designed for: Medium spaces.
Includes:
<ul>
<li>Pura 5 Diffuser Plus</li>
<li>2 Volcano Refills</li>
</ul>
Features:
<ul>
<li>Faster time to scent: Improved diffusion fills rooms more quickly for a noticeable fragrance experience</li>
<li>Stronger connectivity: Dual-band Wi-Fi with Wi-Fi 6 support for a faster, more reliable connection</li>
<li>New manual controls: Adjust scent intensity and timers directly on the diffuser</li>
<li>Refined design: A more elevated, modern aesthetic designed to blend into any room</li>
<li>Simpler fragrance swaps: Redesigned for quick, seamless vial replacement</li>
<li>Automatic vial detection: Simply insert your smart fragrance vial and Pura Home automatically detects the fragrance, creating a seamless swapping experience.</li>
<li>A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience</li>
<li>Smart schedules, timers and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app</li>
<li>Safe and Clean scents: All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise</li>
<li>Puralast™ technology enables your Pura smart fragrance diffusers to diffuse each fragrance differently, optimizing your scenting experience, With smart vials, Puralast uses fragrance-specific data, accounting for the size of the room and your desired intensity, to intelligently scent your space</li>
<li>Volcano: The iconic, cult-favorite scent with the perfect blend of tropical citrus and sugary notes, Like the excitement of a summer night rendezvous, this fragrance is simply unforgettable, Exotic citrus and sugary notes will fill your space, keeping your home energized and smelling fresh all day long</li>
</ul>

Capri Blue 3-Piece Diffuser Starter Set

The next generation of the Pura Home Diffuser - Pura’s latest diffuser brings faster scenting, stronger connectivity, and a refined design—making smart home fragrance even more seamless. Designed for: Medium spaces.
Includes:
<ul>
<li>Pura 5 Diffuser Plus</li>
<li>Brooklyn Candle Studio Santorini Refill</li>
<li>Sunday Morning Refill</li>
</ul>
Features:
<ul>
<li>Faster time to scent: Improved diffusion fills rooms more quickly for a noticeable fragrance experience</li>
<li>Stronger connectivity: Dual-band Wi-Fi with Wi-Fi 6 support for a faster, more reliable connection</li>
<li>New manual controls: Adjust scent intensity and timers directly on the diffuser</li>
<li>Refined design: A more elevated, modern aesthetic designed to blend into any room</li>
<li>Simpler fragrance swaps: Redesigned for quick, seamless vial replacement</li>
<li>Automatic vial detection: Simply insert your smart fragrance vial and Pura Home automatically detects the fragrance, creating a seamless swapping experience</li>
<li>A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience</li>
<li>Smart schedules, timers and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app</li>
<li>Safe and Clean scents: All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise</li>
<li>Puralast™ technology enables your Pura smart fragrance diffusers to diffuse each fragrance differently, optimizing your scenting experience, With smart vials, Puralast uses fragrance-specific data, accounting for the size of the room and your desired intensity, to intelligently scent your space</li>
<li>Santorini: Mediterranean fig, red currant, amber, and sandalwood create a scent that will make you dream of the Greek Isles</li>
<li>Sunday Morning: Top notes of pear and bergamot float above a heart of jasmine and gardenia with a heady base of amber woods</li>
</ul>